Story selling is a much needed skill in business. Most business people dread selling until they learn to relax enjoy the conversation. Story selling method is a simple yet powerful approach to turn problems into profits.
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The 3 Step Story Selling Method
1. Story Selling
The Surefire way to close more sales
Brooklyn Dicent, M.Ed
Story Selling Expert
Delivering contagious motivational energy coupled with
entrepreneurial expertise in sales that gets respected results.
2. The 3 Step Story Selling
Method
The 3 stories
Theirs
Yours
The 3rd story
3. The 3 Stories
Their Problem Story
Your Experience Story
The Solution Story
4. The Problem Story
When the customer describes the problem Listen as if
they are telling you a story.
Ask curiosity based questions
The customer becomes the narrator of their problem
The questions you ask will give you deeper insights into
the problem
Ask transitions questions to move the story along
Key skill: Listening with Curiosity
5. The Experience Story
The Experience story is:
Your narration of yourexperience with other clients
How you solved similar problems in the past
6. The Solution Story
The solution story is when:
You help the customer see how YOU will solve THEIR
problem
How your product and service will ACTUALLY work
Great opportunity for show and tell
Evoke emotion
Build Trust
7. Bonus: Own The Stage
As sales person you are a performer!!
Owning the stage is being able to deliver your
performance flawlessly
Rehearse, rehearse, rehearse the solutions stories you
crafted
Write down the various solution stories and practice
them out loud just as if you were auditioning for a part
in a movie!