LinkedIn is a great networking tool. This workshop will show you how to use it more effectively for building your network of connections, identifying LinkedIn Groups to join, and searching for individuals, companies, and opportunities. The use of hashtags and @ symbols will be covered as well as two key features only available on the LinkedIn mobile app.

1. Leverage LinkedIn for
Better Networking
brought to you by
Bruce A. Bennett
Career Coach Corner
January 23, 2023

2. Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster & user since 2006
Outline
Why LinkedIn?
General tips for enhancing your profile
Searching and filtering results
Building your LinkedIn connections/network
Posting activity using # and @ symbols
Two LinkedIn mobile app options

3. Learn the search filters available to narrow results
Building your network
Find out why & how to create and post content
Understand the importance of the hashtag #
Recognize when & how to use the at @ symbol
Discover two LinkedIn mobile app options

4. More than 90% of recruiters search for candidates on LinkedIn
45 million people use LinkedIn to job search weekly
6 people are hired on LinkedIn every minute
77 job applications submitted every second
Source: https://blog.hootsuite.com/linkedin-statistics-business
Over 875 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!

11. Delete
computer
generated
digits &
Save

12. Use on
resume,
cover letter,
business
card, job
applications,
email
signature

13. Providing a custom banner enhances a profile

14. LinkedIn offers a
few new “custom”
banners
Use relevant image
of your profession
or brand
1600 x 400 pixels is
suggested banner
size

15. LinkedIn offers a
few custom
images to select
from generic to
current topics,
e.g. BLM or
LGBQT

16. This is the
Upload a Photo
option that
allows you to
adjust the
image to size

17. Use Google images to search for alternate options

18. Boolean Search and Operators
Is a type of search that allows the user to combine keywords with
operators (or modifiers) to limit, broaden or define your search
Operators include – AND, OR, NOT, AND NOT
Marketing VP AND VP of Marketing AND Marketing Director AND
Director of Marketing
Marketing VP OR Marketing Vice President
https://www.linkedin.com/help/linkedin/answer/a524335/using-
boolean-search-on-linkedin?lang=en

19. Marketing VP OR
Marketing Vice
President

20. Searching
Marketing VP OR
Marketing Vice
President yields
over a million
people to review
You only get to
see the first 100
unless you have
an upgraded
account

21. Many filters
can be
used to fine
tune the
search
results

22. Many
filters can
be used
to fine
tune the
search
results

23. The filters at the
end of list can
be used to
specify a Name,
Job Title and/or
Company
e.g. Recruiter at
Brunswick

24. Recruiter OR talent
acquisition search

25. Recruiter OR talent
acquisition search
yields over 8.7 million
results
Adding a company or
two can provide
specific individuals

26. Recruiter OR talent
acquisition search
with two companies
added to search filters

27. Recruiter OR talent
acquisition search
with two companies
added to search filters
with a specific
location

28. A job search
agent can be
created easily
You can save up
to 10 different
job searches
using different
job titles, and
many other
filtering
criteria

29. Many
filters are
available
to obtain
specific
results

31. Utilize filters to
target your ideal
position &
company
New filters have
been recently
added
Under 10 Applicants,
In Your Network &
Fair Chance
Employer

32. Increase your
network by joining
industry or role
related groups
e.g. business
development

33. Groups vary by
members and activity
You can join up to 100
groups

34. https://www.linke
din.com/groups
/2835/
Recommended
regional group
for Chicagoland
area

35. Posts are
topical or
informational
Job posts can
be found
here too

36. Groups
allow for
you to
message
members
without
being
connected

37. Hi John,
I saw your post regarding #hiring. A number of people I come in
contact through my career coaching are looking for opportunities. I
would like to learn more about Harmer Associates. Would you be open
to a brief phone call? Let’s connect!
Hi Andrea,
I have over a decade of experience as a Systems Administrator at a
Fortune 500 company. The position you recently posted is a great fit
with my background. Would you have a few minutes to discuss the
role in greater detail? My resume is attached for your perusal.

38. Three levels of connections

39. LinkedIn suggests many ways to build your network
People you may know from University of South Florida
Top emerging creators to follow
Pages to follow based on your activity
People you may know with similar roles
People in the Training & Coaching industry you may know
Online events for you
Groups you may be interested in
Research Individual or Company

40. People you may know with similar roles
Click on their name or photo to connect

41. Click on blue Connect button

42. Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message

43. A personal note
increases the likely
hood of a successful
connection
Only 300 characters can
be used for the note

44. The More button
or (3 dots) reveal
several options
including
Connect

45. Review activity &
interest about your
profile
Analytics and
Resources is only
visible to you
Formerly named as
Dashboard

46. Activity posting can be
articles, recognition, etc.
Try to include an article
hyperlink, image or
video
Click on See all activity to
view additional content

49. Information about the individuals viewing your posts

50. Post analytics offers
insights about the
exposure your activity

51. Demographics
information covers
several categories
Show all displays
additional information

52. Post analytics and
Resources is only
visible to you
Information about
the individuals
viewing your
posts

53. Creating a post is an easy process
Start on the home page and click on Start a Post

54. Click on the Anyone drop down menu to select who receives the post

55. You can send to Anyone, Tweet, connections only,
or a LinkedIn Group

56. You can select
only one
LinkedIn Group
to post your
message

57. Type message and add
# or @ to target
recipients

58. Add hashtags to increase
target recipients
#careers 22.5M
#socialmedia 19.7M
#personaldevelopment
14.7M
Content is complete and
ready to Post

59. Post is successful
confirmation, click
view to see it

60. The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips will
have it appear in their feed

61. The @ symbol tags a specific person or company
The tagged person receives a notice of mention
e.g. @Erica Reckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media
Can a Company Use # and @?

62. Enter in a topic to find variations of the theme

63. Results indicate how many followers a topic has on LinkedIn
Variations of the
topic may review
vastly different
results

64. When typing a name,
click on the person in
the dropdown list

65. LinkedIn completes
the name for you &
hyperlinks it
Complete typing your
comments and click
the Post button

66. Individual receives notice that you tagged them
People that follow the individual will see it in their feed

67. The company
receives notice
that you tagged
them in a post

68. LinkedIn company page
features many details
Following the company
makes it easy to stay
informed and up to date
about it
Jobs can usually be found on
their company page

69. Like,
Comment or
Repost to
engage with
a company

70. Additional Job search
agents can be specific for
your target companies
You are more likely to be
viewed when liking,
commenting or sharing
their content
It demonstrates you are
engaged with the company

71. Select Profile Viewing
options
There are three profile
viewing options
You want to let
individuals and
companies know that
you are looking at
them

72. LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

73. LinkedIn mobile
allows you to add your
name pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

74. Name Pronunciation displays
a speaker next to name.
LinkedIn mobile allows you to
add a 30 second video to your
profile. Click on + symbol to
explore options.
Erica Reckamp Cover Story
The video will be on mobile &
desktop versions.

75. You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

76. Jennifer W. – Marketing
Lucas H. – IT Professional
Liz F. – Graphics Designer
Michael D. – IT Professional
Sherry H. – Marketing
Rich M. – Project Manager
Cheryl W. – Bookkeeping
Kenya B. – Finance
I want to add your name to the list!!

77. February Career Workshops & Services
Personalized Job Search Assistance Services
To sign up, email the professional directly
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: BABennett73@gmail.com

78. Resumes, Cover Letters and Applying Online
Thursday February 2, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Tuesday February 7, 2023 from 10:00am to 12:00pm
LinkedIn for Your Job Search
Monday February 20, 2023 from 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Monday February 27, 2023 from 10:00am to 12:00pm
Network to Success Job Club
Boost Your Job Search by Volunteering
Wednesday March 8, 2023 from 1:00pm to 3:00pm

79. Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin