This document provides best practices for using LinkedIn, including having an informative profile with a descriptive headline and summary, utilizing skills endorsements, actively participating in groups, following companies, setting up a job search agent to find opportunities, and reviewing who has viewed your profile. The document encourages growing your professional network on LinkedIn and engaging with your connections through updates and group discussions.

1. Best Practices
brought to you by
Bruce A. Bennett
Career Coach Corner

2. 2
Introduction & Overview for session
Introduction
Media & Marketing Research Career
Networking Groups – JPL, CLPL, NTS, Harper College
McHenry County Workforce Network Volunteer
LinkedIn Workshop Presenter at Harper College
WorkNet Center
Overview
LinkedIn
Settings
Navigation tabs
Best practices
Editing & building your profile
Let's Get Started

3. 3
Notes & Goals for session
General Notes for Today
My contact info is on last page
Workshop is interactive
Red Arrows
Parking lot
Best Practice
Goals
Personalize
Branding
Best Practices
Suggested Activities

4. 4
LinkedIn - What is it & Why use it?
Over 225 million professionals use LinkedIn to
exchange information, ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
 Norm Galvin at InsightsNow
 Corina Eliason at ForeSee
Find Employment Opportunities

5. 5
LinkedIn Network Activity & Settings

6. 6
LinkedIn Settings – 4 Tabs

7. 7
LinkedIn Navigation Tab - Profile

8. 8
LinkedIn Navigation Tab - Contacts

9. 9
LinkedIn Navigation Tab - Groups

10. 10
LinkedIn Navigation Tab - Jobs

11. 11
LinkedIn Navigation Tab - Inbox

12. 12
LinkedIn Navigation Tab - Inbox

13. 13
LinkedIn Navigation Tab - Companies

14. 14
LinkedIn Navigation Tab - News

15. 15
LinkedIn Navigation Tab - More

16. 16
LinkedIn Tab - More – Help Center

17. 17
LinkedIn Tab - More - Skills

18. 18
LinkedIn Tab - More - Skills

19. 19
LinkedIn Best Practices
1. All Star profile with photo
2. Headline – descriptive and accurate, not title
3. Summary and specialties section
4. Utilize Skills section and other key words
5. Recommendations – enhance your profile
6. Provide activity updates & read connection’s updates
7. Join Groups – discussions & participation
8. Jobs – create search agent & review saved searches
9. Companies – follow targets for changes
10. Who Viewed Your Profile?

20. 20
Best Practice – Headline & Activity

21. 21
Best Practice - Summary & Specialties

22. 22
Best Practice - Skills & Endorsements

23. 23
Best Practice - Group Participation

24. 24
Best Practice - Group Participation

25. 25
Best Practice - Follow Companies

26. 26
Best Practice - Job Search Agent

27. 27
Best Practice - Job Search Agent

28. 28
Best Practice - Job Search Agent

29. 29
Best Practice - Job Search Agent

30. 30
Best Practice - Network Activity

31. 31
Best Practice – Who’s Viewed You?

32. 32
Best Practice - Who’s Viewed You?

33. 33
LinkedIn Profile – Editing & Building

34. 34
LinkedIn Profile – Editing & Building

35. 35
LinkedIn Profile – Editing & Building

36. 36
LinkedIn Suggested Activities
Who is viewing your profile?
Read network activity from your connections
Build your network of connections
Join industry or specialty related LinkedIn groups
Post activity update, e.g. reading a book, attending a
seminar, trade show or conference
Review Companies Followed updates
Connections
Review discussions in your LinkedIn Groups
Jobs
Endorsement Monday

37. Questions?
Feel free to follow up later or
connect with me on LinkedIn
Contact Info:
Bruce A. Bennett
Mobile: 815-302-9552
Email: BruceABennett@comcast.net
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/