This workshop helps you understand and navigate your way through LinkedIn. Topics covered include learning the many elements of your profile, populating your work experience history, and understanding why a profile is more than just a resume. You will be able to identify the different features available on LinkedIn and where to focus your attention. We will teach how to create a job search agent on LinkedIn and explore job applications on LinkedIn.

1. For Your Job
Search
brought to you by
Bruce A. Bennett
Career Coach Corner
January 18, 2021

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Zoom controls are at the bottom of the screen
Moving cursor will display the control bar
Zoom Controls

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The chat feature allows you to ask question
Type message and hit enter to send message
Zoom Controls

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Introduction & Notes for session
Introduction
Professional Career in Media & Marketing Research
LinkedIn user since 2006
Career Coach Corner Blogger, Podcaster & Presenter
MCWN Volunteer & Contractor
General Notes for Today
My contact info is on last slide
Presentation file is available online at SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows

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Outline & Goals for session
Outline
Why LinkedIn?
Navigation tabs
Enhancing your profile
Best Practices
Building your network
Searching
Settings
Goals
Recognize the difference between a resume & profile
Understand how to build a compelling profile
Create a relevant job search agent in LinkedIn
Research employers on LinkedIn & the Internet

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LinkedIn - What is it & Why use it?
Over 722 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Virtual Resume
Create an Internet Presence
Business Social Networking
Connection referrals
Research Individual or Company
Corina Eliason at ForeSee
Find Employment Opportunities
Network, Network, Network!!!

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LinkedIn Profile

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LinkedIn Profile

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LinkedIn Navigation Tab - Home

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LinkedIn Navigation Tab - My Network

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LinkedIn Navigation Tab - Jobs

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LinkedIn Navigation Tab - Messaging

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Important Messaging Setting!!!

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LinkedIn Navigation Tab - Notifications

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LinkedIn Navigation Tab - Me

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LinkedIn Navigation Tab - Work

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Editing Your Profile
The pencils are an editing tool for your use
1600 x 400 pixels is suggested banner size

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Editing Your Profile
Providing a custom banner enhances a profile
Select a photo that reflects position or industry

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Editing Your Profile Contact Info
Check your contacts for email & phone

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Editing Your Profile Contact Info
Your contact info should include email & phone
Use blue pencil to add or make changes

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Editing Your Profile Contact Info

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Editing Your Profile Contact Info

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LinkedIn Best Practices
1. Photo
2. Headline that’s not a title
3. About section - TMAY
4. Complete Skills section
5. #OpentoWork - Create a job search agent
6. Posting updates activity
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?
11. Join Groups

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Have a professional photo appearance
Passport format with headshot
Contrasting plain background
Rename photo for SEO
e.g. Bruce Bennett LinkedIn Training.jpg
Best Practice - Photo

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Best Practice - Headline

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Optimize Your Important SKILLS
The first word in your headline gets the SEO results from
LinkedIn’s search algorithm.
It’s critical that you start your headline with your most
important SKILL.
Many members don’t understand this, so if you do it, you
will get powerful SEO results.
It matters because if you don’t come up high in search
results, then you won’t get the chance to convince
someone to click through to your profile.
LinkedIn Profile Nuance

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Best Practice - Headline
Include Skills in your headline & work experience
NEVER use the word “Searching” or “Opportunity” in
your headline! Save that for your About section.
2019 overused buzzwords on LinkedIn used last year
Energetic, Passionate, Tenacious,
Value-Add, Expert, Ninja, Guru
Buzzwords to Remove from Your LinkedIn Profile

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• The About section could start with email address and
contact information on the very first line
• Paragraph one should be about what you do, your
job titles, work experience, defined skills and
industry keywords
• Paragraph two should show how you have added
value to a previous employer - recap a story or more
(STAR)
• Paragraph three should tell how you will solve a
company’s problems - use a story (STAR)
• Close with a call to action, “call me if……”
Best Practice - About

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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the pencil
Best Practice - LinkedIn Skills

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Best Practice - LinkedIn Skills
Start typing a new skill to identify best fit
LinkedIn auto populates & defines key skills
Select from several suggestions
Skills at the top of the list are more widely searched

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Best Practice - LinkedIn Skills
You choose which three skills to feature by blue pin
Reorder skills by selecting & dragging the

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Best Practice - LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills

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LinkedIn Profile - Nuance

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Best Practice - Job Search Agent
LinkedIn suggestions based on profile, skills, company, etc.

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Best Practice - #OpenToWork
Reconfigured feature on LinkedIn from previous version

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Best Practice - #OpenToWork

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Best Practice - #OpenToWork
Add several job titles that are appropriate
Job locations can be specific or general

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Best Practice - #OpenToWork
Type of employment you seek or would consider

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Best Practice - #OpenToWork

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Best Practice - #OpenToWork
It is confirmed once you click add to your profile
This includes options to manage your job alerts
LinkedIn offers to start a post with the info

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Best Practice - #OpenToWork
You can post your open to work #OpenToWork
The post can be edited and customized to you

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Best Practice - #OpenToWork
Final results of #OpenToWork setting
Green Arc around your profile photo

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Search for relevant jobs posted on LinkedIn
Use a job title & location to start a search
Best Practice - Job Search Agent

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LinkedIn Job Search Agent
Searches can be filtered on many criteria & saved

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Opt in for Daily or Weekly updates
Select notifications, email or both
LinkedIn Job Search Agent

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Apply button redirects you to company website
LinkedIn Job Applications

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Apply button prompts you to share your full profile
LinkedIn Job Applications

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Use Easy Apply if NOT listed on Company Website
LinkedIn Easy Apply Application

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LinkedIn Easy Apply Application
Easy Apply takes you
through several
screens for the
application
process.

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LinkedIn Easy Apply Job Application
Easy Apply shows your progress with the application

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LinkedIn Easy Apply Job Application
Saved resume will be sent, send cover letter?

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LinkedIn Easy Apply Job Application
An option for sharing a photo exists

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LinkedIn Easy Apply Job Application
The next step in the
application process
is sharing your
work experience
section.
Note that my profile
exceeded the limit
of ten responses.
Two additional
positions were not
included.

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LinkedIn Easy Apply Job Application

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LinkedIn Easy Apply Job Application
Paul Cameron counsels on using LinkedIn Easy Apply

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Best Practice - Activity Dashboard
Dashboard is only visible to you

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Best Practice - Your Activity
Activity posting can be about articles, recognition, etc.
Try to include an article hyperlink, image or video

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Best Practice - Your Activity

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Best Practice - Your Activity

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Best Practice - Your Activity
Information about the individuals viewing your posts

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Best Practice – Add Media
Slideshare stores files to share on your profile/posts
Use in About, Featured or Work Experience sections

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Three levels of connections
Building Your LinkedIn Network

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Building Your LinkedIn Network or Not

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LinkedIn recommends connections, alumni, etc.
Building Your LinkedIn Network

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Click on blue Connect button
Building Your LinkedIn Network

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Dialogue box pops up with two options
Add a note customized to the person
Send now produces a generic spam like message
Building Your LinkedIn Network

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Make it personal and engaging
There is a limit of 300 characters
Building Your LinkedIn Network

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Building Your LinkedIn Network

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2nd Level – Click Connect Button, Message Locked
Building Your LinkedIn Network

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2nd Level – Click connect or Message group member
Building Your LinkedIn Network

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3rd Level - Click on 3 dots to connect
Building Your LinkedIn Network

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3 dots
reveal
several
options
including
Connect
Building Your LinkedIn Network

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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
Who do you ask?
Co-workers, Managers, Vendors, Clients, etc.
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Lastly, are your recommendations current?

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LinkedIn Recommendations

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LinkedIn Recommendations
First step is identify who to ask by typing a name

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LinkedIn Recommendations
Second step is to define relationship and position

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LinkedIn Recommendations
Select answers from the drop down menu

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LinkedIn Recommendations
Third step is to write a request

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LinkedIn Recommendations
Complete request and click on Send button

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Best Practice - Follow Companies
Keep current with your target companies
LinkedIn enables you to easily view news & jobs

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Best Practice - Follow Companies
LinkedIn company page features many details

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Best Practice - Follow Companies

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Best Practice - Follow Companies

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Best Practice - Search Companies

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Best Practice - Search Companies

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Best Practice - Search Companies
Check Google - you may be surprised what you find

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Best Practice - Who Viewed You?
Review from the home or profile page
Last five people are viewable with a free account

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Best Practice - Who Viewed You?
The graph illustrates the views of your profile
The last 90 days is the time frame

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Best Practice - Who Viewed You?

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LinkedIn Groups
Two ways to access your LinkedIn Groups

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
Not all Groups are created equal
Vary with members #s and activity

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LinkedIn Groups
You can change settings or leave a group

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LinkedIn Groups
You can view & search the members of a group
This makes it easy to message a non-connection

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LinkedIn Groups
This post from Linked N Chicago (LiNC)
illustrate another reason to join groups

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LinkedIn Groups
This post from Linked N Chicago (LiNC)
illustrate another reason to join groups

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LinkedIn Searching
Find people, companies, jobs, groups using various
search filters

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LinkedIn Searching
Location, current company are 2 great search filters

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LinkedIn Searching
More allows targeted for Companies, Groups, etc.

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LinkedIn Searching
Using All Filters allow for expanded searching

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LinkedIn Searching
Using All Filters allow for expanded searching by job
title, e.g. Recruiter or Talent Acquisition

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LinkedIn Settings

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LinkedIn Settings

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LinkedIn Settings

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LinkedIn Settings

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LinkedIn Settings
There are three profile viewing options

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LinkedIn Settings
Options for the job seeking preferences section

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LinkedIn Settings
Manage your resumes under Job Application Settings

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LinkedIn Settings
Option to signal interest to target companies

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Success Stories
Jeremy H. – IT Professional
Improved his profile after this workshop & 1on1 critique to get found & hired
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Samantha B. – Senior Year College Student
Incorporated my recommendations, found on LinkedIn and offered job
Liz F. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!!

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McHenry County Workforce Network
Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com

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Upcoming Webinar Events
LinkedIn Strategic Guidelines
Wednesday January 20, 2021 from 1:00pm to 3:00pm
Resumes, Cover Letters and Applying Online
Wednesday February 3, 2021 from 1:00pm to 3:00pm
Guide to a Winning Interview
Monday February 8, 2021 from 1:00pm to 3:00pm
Network to Success Job Club
Using Social Media in Job Search
Wednesday February 10, 2021 from 1:00pm to 3:00pm

113. Questions?
Feel free to follow up or
connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin