This deck covers many elements to optimize your LinkedIn and suggests actions for you to market yourself better. Ever wonder how to post on LinkedIn or use the # or @ symbols? This deck is a must-read since it illustrates and explains how to do it.
2. 2
Notes and Outline for session
General Notes for Today
My contact info is on last slide
Red Arrows
Outline
What & Why LinkedIn
Different elements for your profile
LinkedIn actions and nuances
New LinkedIn Features
Mobile App
3. 3
Goals for session
Learn how to create and post content
Understand how & why to use the # and @
symbols
Identify opportunities to market yourself
Learn the advantage of using the LinkedIn
mobile app
4. 4
LinkedIn - What is it
Over 740 million professionals in more than 200
countries use LinkedIn to connect, exchange
information, ideas & opportunities!!
Create an Internet Presence
Business Networking Site
Research Individual or Company
Norm Galvin at InsightsNow
Find Employment Opportunities
Networking, networking, networking!
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Why LinkedIn is more than a resume
Virtual Resume
Not limited to 2 pages
Elements include visual stimuli
Photos and/or videos
Examples of creative content, proposals, Excel, etc.
Recommendations
Co-workers, manager, direct reports
Vendors, clients
Network connections are your advocacy group
Validation for a Company’s hiring decision
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LinkedIn Profile Important Elements
1. Custom Banner
2. Profile photo - passport format
3. Headline features skills or descriptive & accurate
4. About section with call to action
5. Featured section showcasing relevant info
6. Dashboard with current activity
7. Work Experience with details & preferably metrics
8. Education
9. Skills & Endorsement section
10. Recommendations
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Your photo should have a professional appearance
Passport format with headshot
Any digital photo can be cropped to fit
Rename photo file for SEO before uploading it
e.g. Bruce Bennett Fishing Guide.jpg
Profile Photo
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A. B2B Sales at MNO Company
B. Bilingual B2B Sales Professional at MNO Company
C. Fluent Bilingual B2B Sales Professional Helping
French and American Companies expand their
International Presence
A. Marketing Manager at XYZ Company
B. Successful Marketing Manager of Brands at XYZ
Company
C. Internet Marketing Expert | Looking For New
Business Partnerships That Need Help
With Marketing... Lets Connect!
Headline Alternative - UVP
15. 15
The About section can have 2500 characters
First paragraph should be about your skills, job
titles, work experience and passion
Second paragraph should relate how you added
value for a previous employer(s) - tell a STAR story
Final paragraph should tell how you can solve a
company’s problems or issues
Close with a call to action; “let’s connect….call me
if…or contact me if…
About Summary
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Your profile status is displayed on your Dashboard
Are you an All Star, Intermediate and Beginner?
LinkedIn will make recommendations to reach next level
Dashboard - All Star Profile?
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Three skills are featured but you can have 50 skills
You can add a new skill by clicking the hyperlink
The skills can reordered by clicking on the blue pencil
Skills & Endorsements
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47 more
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LinkedIn Skills
It is imperative to add all your skills to your profile
You might ask yourself why is it so important?
This Is Why I Emphasize Skills
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Skills Nuance
Strategically place skills in your work experience
Job Title (then list skills used in that position)
Insert key skills again in the detailed section
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LinkedIn Recommendations
They are an important element to your profile
You should have three to four recommendations
How does the process work?
A two way street, i.e. quid pro quo
Write recommendations to others
You receive a notice a recommendation was written
for you
You review it to approve and post or ask for a
revision
Are your recommendations current?
Quote recommendations in your work experience
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LinkedIn Actions and Nuances
1. Important Message setting
2. LinkedIn URL customized
3. Contact info completed
4. Open to work photo arc
5. Create relevant job search agent(s)
6. Posting activity
7. Using # and @ symbols
8. Follow companies
9. JobScan.co for LinkedIn Optimization
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Hashtag & At Symbol
The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed
The at @ symbol allows you to reach, market to
or recognize a specific person
Appropriate use .e.g. @MaureenMueller or
@BruceBixler
Both symbols work with other social media
Can A Company Use # and @??
59. 59
Hashtag & At Symbol
Enter in a topic to find variations of the theme
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Hashtag & At Symbol
LinkedIn indicates how many followers a topic has
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Hashtag & At Symbol
Start with the @symbol when typing a name,
Then click on the person in the dropdown list
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Hashtag & At Symbol
LinkedIn completes the name for you & hyperlinks it
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Hashtag & At Symbol
Complete typing your comments and click the Post
button to complete the action
The individual will receive a notice that you
referenced them in a post
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Hashtag & At Symbol
A company
receives notice
that you
referenced them
in a post
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Strategic Guideline - Follow Company
Keep current with your Interests & target companies
LinkedIn enables you to easily view news & jobs
73. 73
New LinkedIn Features
1. Interview Prep
2. Resume Builder
3. Skills Assessment
4. Streamlined Search
5. Career Explorer
6. LinkedIn Blog – an oldie but a goodie
7. Name Pronunciation on Mobile App
8. Live video, Story, Reactions, Polls and more
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LinkedIn Mobile
High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking
91. 91
LinkedIn Mobile App
LinkedIn mobile makes it
easy to network and stay
connected with your
network.
The mobile app version has
great tools to facilitate it.
92. 92
LinkedIn Mobile App
LinkedIn mobile allows you
to add your name
pronunciation.
Click on your profile
settings to add name or
brief message.
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LinkedIn Mobile Adding a Connection
You can personalize a request
to connect on LinkedIn mobile.
1 Go to their Profile page.
2 Click the MORE button.
A new screen will be displayed.
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2
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LinkedIn Mobile Adding a Connection
Select Personalize invite and
write your invitation to connect.
Limited to 300 spaces.
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LinkedIn Mobile Messaging
Messaging offers instant
communication with your
network.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be displayed.
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1
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LinkedIn Mobile Messaging
Messaging offers ability to
search messages.
Green circle indicates they are
active on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
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LinkedIn Mobile Messaging
You can send more then a
plain text message.
Use regular keyboard
controls on Smartphone to
add emoji, gifs, or other
media.
Or send a short audio
message by selecting the
microphone.
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LinkedIn Mobile App Networking Tools
LinkedIn has made it easy
to share your profile with
others at networking
events.
1 Go to the Home page.
2 Touch the symbol.
A new screen will be
displayed.
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1
99. 99
LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Add saved code from gallery.
3 Scan QR code to display
their profile.
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3
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LinkedIn Mobile App Networking Tools
Profile from scanning my
laptop screen is displayed!
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LinkedIn Mobile App Networking Tools
1 You can scan another
person’s code.
2 Your code is displayed
for scanning.
3 Share your code via
email, tweet, Facebook, etc.
4 Save Qcode to your
phone.
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102. 102
McHenry County Workforce Network
May Career Workshops & Services
McHenry County Workforce Network Website
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
LinkedIn Critiques
60 minute session Virtual Session is a one on one
profile review and/or Q&A about LinkedIn usage
Email me to set up an appointment: mcwnbennett@hotmail.com
103. 103
Upcoming Webinar Events
Resumes, Cover Letters and Applying Online
Monday May 10, 2021 from 1:00pm to 3:00pm
Network to Success Job Club
Savings Fitness
Wednesday May 12, 2021 from 1:00pm to 3:00pm
Guide to a Winning Interview
Monday May 17, 2021 from 1:00pm to 3:00pm
LinkedIn for Your Job Search
Wednesday May 19, 2021 from 1:00pm to 3:00pm
Network to Success Job Club
Revitalizing a Stalled Job Search
Wednesday June 12, 2021 from 1:00pm to 3:00pm
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Success Stories
Terri A. – Accounting Professional
Improved her profile after workshops & 1on1 critique to negotiate new job
Richard S. – Project Manager
Attended workshops and incorporated learnings to get hired
Maria A. – Change Agent
Incorporated my recommendations, found on LinkedIn and offered job
Liz Z. – Graphic Design
Attended my workshops, used LinkedIn effectively and offered job
Rick P. – Sales Professional
Improved his profile after workshops & 1on1 critique
I want to add your name to the list!!
105. Feel free to follow up or
Connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin