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Resumes, Cover Letters &
Applying Online
brought to you by
Bruce A. Bennett
Career Coach Corner
February 2, 2023
2
Introduction & Notes for Workshop
Introduction
MCWN Volunteer since 2010 & Contractor from 2018
Career Coach Corner Blogger & Presenter
B² Discuss LinkedIn Podcaster
General Notes for Today
My contact info is on last slide
Presentation file available on SlideShare
Workshop is interactive, Q/A & Parking lot
Red Arrows
Social Media Revolution
3
Outline for Workshop Today
Resume
Different Formats
Components
General Points & Mistakes
Fine Tuning Your Resume
Cover Letters
Standard Format
Comparative Style
Applying On-line
Applicant Tracking Systems (ATS)
Identify specific ATS vendors
4
Goals for Workshop
Goals
Identify core elements of resume and cover letter
Restate job responsibilities into STARs
Use of Job Boards and Employer ATS
Know Thyself – Personal Intelligence
5
Resources Available On-line
http://www.illinoisworknet.com/
6
Resources Available On-line
7
Not all Resumes are Created Equal
Paradigm for job search changed radically
One resume does not work
Customize resumes to fit job posting
Keywords from description must be in resume
Self Awareness
8
Not all Resumes are Created Equal
9
Not all Resumes are Created Equal
What do you want?
Identify five job titles
Determine target companies
Research what skills are needed for those jobs
Create a spreadsheet with three columns
List your skills and which skills are required
Ascertain any shortfalls
Decide on how to address issue
Education, Volunteer or Training?
Catherine Breet Byers suggests 3 simple steps
10
Resume Formats
Chronological
Details work experience history by dates
Most common & widely accepted
Functional
Highlights skills and expertise
Infographic
Graphic, colorful, & creative
Marketing, graphics designer & graduates
Main drawback is not ATS friendly format
Plain Text
11
Resume Formats
Chronological Resume Format
Functional Resume Format
Infographic Format
Plain Text Format
Plain Text Format File
12
Resume Components
Contact information
Name
Address (printed vs. digital)
Phone number
Provide only one phone number, not labeled
Use format 234-567-9876
Email
Update email from AOL or Yahoo
Provide a Gmail address to be more “current”
LinkedIn URL
13
Resume Components
Career or Professional Summary
Elevator speech scripted out
Skills, Keywords or Buzzwords and phrases relevant to industry
& skills
Work Experience
Company, Job Title and Dates (Month/Year)
Description about company and/or URL if not easily recognized
Achievements, not duties or responsibilities
Previous performance appraisals helpful
More bullets for current position
STARs or CARs
14
Work Bullets - Experience Metrics
Maintained accounting records for AR and AP
Managed 1,000+ AR & AP accounts working directly with CFO
Answered the phone
Resolved customer issues through inbound calling system,
averaging 60 calls a day
Sold computers and printers to customers
Practiced consultative sales techniques to provide customers
with their hardware & software needs
Managed and supervised 10 staff members
Coached and developed 22 direct reports into supervisory role
positions
15
Resume Components
Bullet points should have an action verb
Use the right action verb to make a difference
Use MS Word Thesaurus, highlight word and press Shift F7
Bloom's Taxonomy Action Verbs
16
Resume Components
Education
College Degree, Activities, or GPA if recent grad
Acceptable to omit year from education
Continuing Education
Seminars, Workshops, Special training
Military Experience
Rank, Duties, Responsibilities, Relevant Experiences
Technical or Computer Skills
Community Activities
Volunteer Experience
17
General Points
White space needed and two pages maximum
Consistent sans serif font type
Header font size 15, rest of resume font size 11
Print resume on 20# or 32-36# paper
Save resume with name and job title
BABennett Manager.docx or BABennett LinkedIn Trainer.docx
Amanda Augustine Suggests Resume Advice
Andrew LaCivita - 3 Steps to a Perfect Resume
18
Typical Resume Mistakes
Typos
Objective
References available upon request
ABC’s of references
Providing a Home and Cell phone number
25+ years of experience
Putting a 3 page resume on 2 pages
Distracting formats and/or fonts
Overused stale terms
Responsible for or Duties include
19
Fine Tune Your Resume
Chrome extension – www.grammarly.com
20
Fine Tune Your Resume
Grammarly as Microsoft addin
21
Fine Tune Your Resume
These websites help refine your resume
Match your key skills with job description
Empower you to get past ATS robots
www.jobscan.co
https://theprofessional.me
https://skillsyncer.com/
https://cultivatedculture.com/resume-scanner/
This is How Job Scan Works
22
JobScan.co
 www.jobscan.co - Five scans per month
23
JobScan.co
24
JobScan.co
25
JobScan.co
26
JobScan.co – ATS Tips
27
JobScan.co – ATS Tips
28
JobScan.co – ATS Tips
29
JobScan.co
30
JobScan.co
31
theprofessional.me
Unlimited scans per month
32
theprofessional.me
33
theprofessional.me
34
theprofessional.me
35
theprofessional.me
36
SkillSyncer
One scan per week, earn additional scans
by inviting friends, family & co-workers
37
SkillSyncer
38
SkillSyncer
39
SkillSyncer
40
SkillSyncer
41
SkillSyncer
42
SkillSyncer
43
Cultivated Culture
Ten scans per month
44
Cultivated Culture
45
Cultivated Culture
46
Cultivated Culture
47
Cultivated Culture
48
Cover Letters
Cover letters beg the question - to include or not to include?
49
Cover Letters
Cover letters beg the question - to include or not to include?
50
Cover Letters
A recent Ladders article stressed several
changes in hiring practices post Covid-19
Recruiters say if you don’t do this, you may as
well not apply for the job
Survey by TopResume revealed these findings
A cover letter is more likely to be read - 48%
Candidate’s thank you note is more significant - 68%
Employment gaps no longer have red flag - 87%
51
Cover Letters
What function does it serve?
Introduce yourself to the recruiter
State your interest in the position
Relate why you are a good fit
How to write a cover letter by ZipJob
52
Cover Letters
Provides additional means of communication
Identify existing employee for a referral
Why Company or position interests you
Relevant experience or industry knowledge
Gaps in employment, e.g. care for elderly parents
Bullet points to highlight skills
No more than a few paragraphs
53
Cover Letters
Types of Cover Letters
Traditional format
Comparative format
Pain Letter by Liz Ryan
4 Sentence Cover Letter by Andrew LaCivita
54
Traditional Cover Letter Example
Header information matches resume
55
Traditional Cover Letter Example
Bullets and closing statement
56
Traditional Cover Letter Example
57
Comparative Cover Letter Example
Comparative Cover Letter
58
Simple Cover Letter Template
Hallmark Data Systems
Attn: Julie Jones, HR Manager
Phone: 847-999-9999
Web: http://www.halldata.com/
Dear Ms. Jones,
LinkedIn alerted me to the Senior Client Relationship Manager position, Job ID#
53635 which is a great match with my experience. I have extensive management,
operations, client service, and relationship building experience that would benefit
Hallmark Data Systems. My work at Lodestar Research utilized BPA Worldwide
Brand Reports to evaluate B2B publishers as prospective clients. I look forward to
discussing how my background is a match for this opportunity.
Regards,
Bruce
59
Applicant Tracking Systems - ATS
60
What is an ATS?
Human Resource Information System (HRIS)
Vast majority of major companies use an ATS
Software that enables the electronic handling of
HR documentation
Cradle to grave capability
Tracks hiring compliance for company
Taking the human out of Human Resources
61
How Does an ATS Work
Scans resumes to qualify candidates
Parses your resume data into the database
Performs data mining and collecting
Matches keywords in job description
Analyzes responses to screener questions
Identifies and ranks candidates
62
How Does an ATS Work
Can manage many tasks
Identify top candidates/Reject unqualified
Send applicant emails
Schedule interviews
Onboarding process
Tracks reviews, promotions, terminations
63
ATS Pitfalls
Not all ATS can read PDF, unless specifically
directed to submit PDF, submit a docx
Word Docx not Doc format
Resume templates
Cannot read tables or multiple columns
Cannot read wording in header & footer
Misspelled words are not recognized
64
ATS Pitfalls
Single column format using left justification
Avoid borders, lines and underline usage
Serif fonts are not accurately read
Times New Roman
Sans Serif fonts are better
Arial, Helvetica, Cambria, Gotham, Trebuchet MS, etc.
Size does matter - 11 or 12 pt font is better
Margins of 1” preferred, .75” at the maximum
65
ATS Resume Friendly Tips
Use standard terminology for section titles
Work Experience not Career Achievements
Education not Professional Training
Name document for relevant position
BruceBennettManager.docx, not resume.docx
Use full name instead of acronym ION
Interactive Opinion Network, then (ION)
66
Applicant Tracking Systems
67
Applicant Tracking Systems
68
McHenry County Employer ATS
69
McHenry County Employer ATS
70
McHenry County Employer ATS
71
McHenry County Employer ATS
72
McHenry County Employer ATS
73
McHenry County Employer ATS
74
Upload Your Resume On-line
Glassdoor - https://www.glassdoor.com/index.htm
Indeed - https://www.indeed.com/
ZipRecruiter - https://www.ziprecruiter.com
Careerbuilder - https://www.careerbuilder.com
Monster - https://www.monster.com
Dice - https://www.dice.com/
Mashable - http://jobs.mashable.com/
Slideshare - https://www.slideshare.net/
JobServe - https://www.jobserve.com
O*NET Online - https://www.onetonline.org/
Stella - https://www.stella.ai/welcome
University & College Career Centers
75
Find Jobs On-line
See Previous Slide
Corporate Website
Facebook
Twitter
LinkedIn
And many, many others!
Ladders.com
Nexxt.com
Resume-now.com
76
Word Cloud
A visual representation of your industry or career
77
Video & Blog Links
Social Media Revolution - https://www.youtube.com/watch?v=6k_G_h41ZaQ
Catherine Breet Byers - http://www.youtube.com/watch?v=-8od1iolitg&feature=related
Amanda Augustine - https://www.youtube.com/watch?v=UP-S9rvAYYo
Andy LaCivita - https://www.youtube.com/watch?v=bhwEsfXS6y8
Donna Svei, Avid Careerist - https://www.avidcareerist.com/2015/06/08/does-resume-need-cover-letter/
Zip Recruiter - https://www.youtube.com/watch?v=jHg0b7Nai6c
Pain Letters - https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-letters-in-your-job-
search/#310855967b44 –
Andy LaCivita - https://www.youtube.com/watch?v=ZfmVSFg_zSI
ATS Do’s and Don’ts - https://www.resumetoreferral.com/ats-resumes/
https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters
8 Resume writing tips - https://www.linkedin.com/pulse/8-resume-writing-tips-2022-jessica-hernandez-
cpbs-cdbs/
78
Success Stories
Jackie L. – Financial Industry
Attended workshops, one on one coaching and received job offer
Kenya B. – Financial Industry
Incorporated resume & job description scanning to get offered job
Jim R. – IT
Learned about Applying Online and was hired
Tom W. – Customer Service Professional
Attended workshops and was hired after three interviews
Michael B. – Marketing
Incorporated my recommendations from workshops
I want to add your name to the list!
79
McHenry County Workforce Network
February Calendar of Events & Services
Personalized Job Search Assistance Services
To sign up, request the professional directly by email
Resume Critique
30-45 minute sessions
Dean Eitel
February 6 & 13
10:00 - 12:00
Email: deitel@depaul.edu
Resume Critique
30-45 minute sessions
Kathy Hayhurst
January
Contact to schedule
Email: mcwnkmh@gmail.com
80
Upcoming Webinar Events
Guide to a Winning Interview
Tuesday February 7, 2023 from 10:00am to 12:00pm
Plainfield Area Public Library
LinkedIn Strategies for Job Seekers
Wednesday February 15, 2023 at 12:00pm to 1:30pm
LinkedIn for Your Job Search
Monday February 20, 2023 at 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Monday February 27, 2023 at 10:00am to 12:00pm
NTS Job Club - Boost Your Job Search by Volunteering
Wednesday March 8, 2023 at 1:00pm to 3:00pm
Feel free to connect with me on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin

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Resumes, Cover Letters, and Applying Online

  • 1. Resumes, Cover Letters & Applying Online brought to you by Bruce A. Bennett Career Coach Corner February 2, 2023
  • 2. 2 Introduction & Notes for Workshop Introduction MCWN Volunteer since 2010 & Contractor from 2018 Career Coach Corner Blogger & Presenter B² Discuss LinkedIn Podcaster General Notes for Today My contact info is on last slide Presentation file available on SlideShare Workshop is interactive, Q/A & Parking lot Red Arrows Social Media Revolution
  • 3. 3 Outline for Workshop Today Resume Different Formats Components General Points & Mistakes Fine Tuning Your Resume Cover Letters Standard Format Comparative Style Applying On-line Applicant Tracking Systems (ATS) Identify specific ATS vendors
  • 4. 4 Goals for Workshop Goals Identify core elements of resume and cover letter Restate job responsibilities into STARs Use of Job Boards and Employer ATS Know Thyself – Personal Intelligence
  • 7. 7 Not all Resumes are Created Equal Paradigm for job search changed radically One resume does not work Customize resumes to fit job posting Keywords from description must be in resume Self Awareness
  • 8. 8 Not all Resumes are Created Equal
  • 9. 9 Not all Resumes are Created Equal What do you want? Identify five job titles Determine target companies Research what skills are needed for those jobs Create a spreadsheet with three columns List your skills and which skills are required Ascertain any shortfalls Decide on how to address issue Education, Volunteer or Training? Catherine Breet Byers suggests 3 simple steps
  • 10. 10 Resume Formats Chronological Details work experience history by dates Most common & widely accepted Functional Highlights skills and expertise Infographic Graphic, colorful, & creative Marketing, graphics designer & graduates Main drawback is not ATS friendly format Plain Text
  • 11. 11 Resume Formats Chronological Resume Format Functional Resume Format Infographic Format Plain Text Format Plain Text Format File
  • 12. 12 Resume Components Contact information Name Address (printed vs. digital) Phone number Provide only one phone number, not labeled Use format 234-567-9876 Email Update email from AOL or Yahoo Provide a Gmail address to be more “current” LinkedIn URL
  • 13. 13 Resume Components Career or Professional Summary Elevator speech scripted out Skills, Keywords or Buzzwords and phrases relevant to industry & skills Work Experience Company, Job Title and Dates (Month/Year) Description about company and/or URL if not easily recognized Achievements, not duties or responsibilities Previous performance appraisals helpful More bullets for current position STARs or CARs
  • 14. 14 Work Bullets - Experience Metrics Maintained accounting records for AR and AP Managed 1,000+ AR & AP accounts working directly with CFO Answered the phone Resolved customer issues through inbound calling system, averaging 60 calls a day Sold computers and printers to customers Practiced consultative sales techniques to provide customers with their hardware & software needs Managed and supervised 10 staff members Coached and developed 22 direct reports into supervisory role positions
  • 15. 15 Resume Components Bullet points should have an action verb Use the right action verb to make a difference Use MS Word Thesaurus, highlight word and press Shift F7 Bloom's Taxonomy Action Verbs
  • 16. 16 Resume Components Education College Degree, Activities, or GPA if recent grad Acceptable to omit year from education Continuing Education Seminars, Workshops, Special training Military Experience Rank, Duties, Responsibilities, Relevant Experiences Technical or Computer Skills Community Activities Volunteer Experience
  • 17. 17 General Points White space needed and two pages maximum Consistent sans serif font type Header font size 15, rest of resume font size 11 Print resume on 20# or 32-36# paper Save resume with name and job title BABennett Manager.docx or BABennett LinkedIn Trainer.docx Amanda Augustine Suggests Resume Advice Andrew LaCivita - 3 Steps to a Perfect Resume
  • 18. 18 Typical Resume Mistakes Typos Objective References available upon request ABC’s of references Providing a Home and Cell phone number 25+ years of experience Putting a 3 page resume on 2 pages Distracting formats and/or fonts Overused stale terms Responsible for or Duties include
  • 19. 19 Fine Tune Your Resume Chrome extension – www.grammarly.com
  • 20. 20 Fine Tune Your Resume Grammarly as Microsoft addin
  • 21. 21 Fine Tune Your Resume These websites help refine your resume Match your key skills with job description Empower you to get past ATS robots www.jobscan.co https://theprofessional.me https://skillsyncer.com/ https://cultivatedculture.com/resume-scanner/ This is How Job Scan Works
  • 22. 22 JobScan.co  www.jobscan.co - Five scans per month
  • 36. 36 SkillSyncer One scan per week, earn additional scans by inviting friends, family & co-workers
  • 48. 48 Cover Letters Cover letters beg the question - to include or not to include?
  • 49. 49 Cover Letters Cover letters beg the question - to include or not to include?
  • 50. 50 Cover Letters A recent Ladders article stressed several changes in hiring practices post Covid-19 Recruiters say if you don’t do this, you may as well not apply for the job Survey by TopResume revealed these findings A cover letter is more likely to be read - 48% Candidate’s thank you note is more significant - 68% Employment gaps no longer have red flag - 87%
  • 51. 51 Cover Letters What function does it serve? Introduce yourself to the recruiter State your interest in the position Relate why you are a good fit How to write a cover letter by ZipJob
  • 52. 52 Cover Letters Provides additional means of communication Identify existing employee for a referral Why Company or position interests you Relevant experience or industry knowledge Gaps in employment, e.g. care for elderly parents Bullet points to highlight skills No more than a few paragraphs
  • 53. 53 Cover Letters Types of Cover Letters Traditional format Comparative format Pain Letter by Liz Ryan 4 Sentence Cover Letter by Andrew LaCivita
  • 54. 54 Traditional Cover Letter Example Header information matches resume
  • 55. 55 Traditional Cover Letter Example Bullets and closing statement
  • 57. 57 Comparative Cover Letter Example Comparative Cover Letter
  • 58. 58 Simple Cover Letter Template Hallmark Data Systems Attn: Julie Jones, HR Manager Phone: 847-999-9999 Web: http://www.halldata.com/ Dear Ms. Jones, LinkedIn alerted me to the Senior Client Relationship Manager position, Job ID# 53635 which is a great match with my experience. I have extensive management, operations, client service, and relationship building experience that would benefit Hallmark Data Systems. My work at Lodestar Research utilized BPA Worldwide Brand Reports to evaluate B2B publishers as prospective clients. I look forward to discussing how my background is a match for this opportunity. Regards, Bruce
  • 60. 60 What is an ATS? Human Resource Information System (HRIS) Vast majority of major companies use an ATS Software that enables the electronic handling of HR documentation Cradle to grave capability Tracks hiring compliance for company Taking the human out of Human Resources
  • 61. 61 How Does an ATS Work Scans resumes to qualify candidates Parses your resume data into the database Performs data mining and collecting Matches keywords in job description Analyzes responses to screener questions Identifies and ranks candidates
  • 62. 62 How Does an ATS Work Can manage many tasks Identify top candidates/Reject unqualified Send applicant emails Schedule interviews Onboarding process Tracks reviews, promotions, terminations
  • 63. 63 ATS Pitfalls Not all ATS can read PDF, unless specifically directed to submit PDF, submit a docx Word Docx not Doc format Resume templates Cannot read tables or multiple columns Cannot read wording in header & footer Misspelled words are not recognized
  • 64. 64 ATS Pitfalls Single column format using left justification Avoid borders, lines and underline usage Serif fonts are not accurately read Times New Roman Sans Serif fonts are better Arial, Helvetica, Cambria, Gotham, Trebuchet MS, etc. Size does matter - 11 or 12 pt font is better Margins of 1” preferred, .75” at the maximum
  • 65. 65 ATS Resume Friendly Tips Use standard terminology for section titles Work Experience not Career Achievements Education not Professional Training Name document for relevant position BruceBennettManager.docx, not resume.docx Use full name instead of acronym ION Interactive Opinion Network, then (ION)
  • 74. 74 Upload Your Resume On-line Glassdoor - https://www.glassdoor.com/index.htm Indeed - https://www.indeed.com/ ZipRecruiter - https://www.ziprecruiter.com Careerbuilder - https://www.careerbuilder.com Monster - https://www.monster.com Dice - https://www.dice.com/ Mashable - http://jobs.mashable.com/ Slideshare - https://www.slideshare.net/ JobServe - https://www.jobserve.com O*NET Online - https://www.onetonline.org/ Stella - https://www.stella.ai/welcome University & College Career Centers
  • 75. 75 Find Jobs On-line See Previous Slide Corporate Website Facebook Twitter LinkedIn And many, many others! Ladders.com Nexxt.com Resume-now.com
  • 76. 76 Word Cloud A visual representation of your industry or career
  • 77. 77 Video & Blog Links Social Media Revolution - https://www.youtube.com/watch?v=6k_G_h41ZaQ Catherine Breet Byers - http://www.youtube.com/watch?v=-8od1iolitg&feature=related Amanda Augustine - https://www.youtube.com/watch?v=UP-S9rvAYYo Andy LaCivita - https://www.youtube.com/watch?v=bhwEsfXS6y8 Donna Svei, Avid Careerist - https://www.avidcareerist.com/2015/06/08/does-resume-need-cover-letter/ Zip Recruiter - https://www.youtube.com/watch?v=jHg0b7Nai6c Pain Letters - https://www.forbes.com/sites/lizryan/2015/11/26/how-to-use-pain-letters-in-your-job- search/#310855967b44 – Andy LaCivita - https://www.youtube.com/watch?v=ZfmVSFg_zSI ATS Do’s and Don’ts - https://www.resumetoreferral.com/ats-resumes/ https://www.indeed.com/career-advice/resumes-cover-letters/do-employers-care-about-cover-letters 8 Resume writing tips - https://www.linkedin.com/pulse/8-resume-writing-tips-2022-jessica-hernandez- cpbs-cdbs/
  • 78. 78 Success Stories Jackie L. – Financial Industry Attended workshops, one on one coaching and received job offer Kenya B. – Financial Industry Incorporated resume & job description scanning to get offered job Jim R. – IT Learned about Applying Online and was hired Tom W. – Customer Service Professional Attended workshops and was hired after three interviews Michael B. – Marketing Incorporated my recommendations from workshops I want to add your name to the list!
  • 79. 79 McHenry County Workforce Network February Calendar of Events & Services Personalized Job Search Assistance Services To sign up, request the professional directly by email Resume Critique 30-45 minute sessions Dean Eitel February 6 & 13 10:00 - 12:00 Email: deitel@depaul.edu Resume Critique 30-45 minute sessions Kathy Hayhurst January Contact to schedule Email: mcwnkmh@gmail.com
  • 80. 80 Upcoming Webinar Events Guide to a Winning Interview Tuesday February 7, 2023 from 10:00am to 12:00pm Plainfield Area Public Library LinkedIn Strategies for Job Seekers Wednesday February 15, 2023 at 12:00pm to 1:30pm LinkedIn for Your Job Search Monday February 20, 2023 at 10:00am to 12:00pm LinkedIn Strategic Guidelines Monday February 27, 2023 at 10:00am to 12:00pm NTS Job Club - Boost Your Job Search by Volunteering Wednesday March 8, 2023 at 1:00pm to 3:00pm
  • 81. Feel free to connect with me on LinkedIn Bruce A. Bennett Mobile: 815-302-9552 Email: BABennett73@gmail.com LinkedIn: http://www.linkedin.com/in/bruceabennett Career Coach Corner Blog: http://bruce73.wordpress.com/ https://bruce73.wordpress.com/upcoming-presentations/ Podcast: https://www.spreaker.com/show/b-squared-linkedin