The job search process has changed in the last several years & social media is a vital component. Learn where to find jobs and how to research your target companies using social media. In this informational session, see how to create a job search alert using LinkedIn and discover the uses of Twitter, Facebook, and other social media to find

1. Bruce A. Bennett
Career Coach Corner
May 10, 2023

2. 2
Bruce A. Bennett
Career Coach Corner
May 10, 2023

3. NTS
Resource for job seekers
Learn, inquire, and advance
Support
Network
A group of individuals
Shared industry, position, or interest
Informational interview – Chat about the role
This is why you network

4. Rich K. – Sales
Jackie L. - Financial Industry
Pattie P - Administration
Steve F. - Banking Industry
Kenya B. - Financial Industry
Debbie F. - Administration
Donna D. - Administration
I want to add your name to the list!

5. May Career Workshops & Services
Free Personalized Job Search Assistance Services
Resume Review, Mock Interview and/or LinkedIn Critique
To sign up, request the professional directly by email

6. LinkedIn for Your Job Search
Monday May 15, 2023 at 10:00am to 12:00pm
LinkedIn Strategic Guidelines
Wednesday May 17, 2023 at 10:00am to 12:00pm
Resumes, Cover Letters & Applying Online
Wednesday June 7, 2023 from 10:00am to 12:00pm
Guide to a Winning Interview
Monday June 12, 2023 from 10:00am to 12:00pm
Network To Success Job Club
Learning from Successful Job Searches
Wednesday June 14, 2023 from 1:00pm to 3:00pm

7. http://www.illinoisworknet.com/

8. Introduction
MCWN Volunteer since 2010 & Contractor since 2018
Career Coach Corner Blogger, Podcaster & Presenter
General Notes for Today
My contact info is on the last slide
Session is interactive
Presentation will be available on SlideShare
Networking session followed by the presentation
Share experiences, ask questions, seek advice, etc.
Poll for what topics in the future
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9. Overview
Why use Social Media
Twitter
YouTube
Facebook
LinkedIn
Let's Get Started

10. Source

11. Source

12. Source

13. Source

14. Find people and build a network of connections
Locate job opportunities
Employers are looking for/at you*
70% - Employers use social media for screening
69% - Companies search Yahoo, Google & Bing
50% - Candidate has a professional online persona
37% - Others are posting about the candidate
30% - Companies with dedicated social recruiter
24% - A reason not to hire a candidate
Makes it easier to apply to jobs
*Harris Poll on behalf of CareerBuilder

15. Create Username and Password or……

16. Create Username and Password or……

17. OR use LinkedIn, Google or Facebook?

18. How it used to be done

19. Consistent branding across all platforms
Photo
Identity
Bio, Summary or Mission Statement
Jack of all social media, master of none
Select those that work best for you

20. Sharing and # Hashtag usage

21. 397 million (206M active users)
500,000,000 tweets posted daily
280 characters per message
Retweet - forwarding a tweet
Hashtags - words or phrases prefixed with # symbol
#jobs, #Chicago jobs or #Chicago marketing jobs
Find Jobs, Current News
Follow People, Companies & Job Search Experts
How to start using Twitter
http://www.wikihow.com/Use-Twitter Updated: Jan. 23, 2023
Check YouTube for recent videos

22. Explore, search or tweet from the home page

23. Short bio info and tweet activity

24. Retweet

26. Not just music or how to videos
Job search topics
LinkedIn, Twitter, Resumes, Interviews, etc.
Answers to interview questions, e.g. John Heaney
Tell Me About Yourself
Video Interviews
Bruce Bennett http://www.youtube.com/watch?v=Z3zWCaRV2p8

28. Filtering allows you to be selective in the video results

29. Find the right video to suit your purpose

30. Intro – does it need one??
Network of contacts
People starting a new job
Company pages
Like companies
Search Jobs
Share professional updates
Do you let your network know you’re searching?
Does your profile pass the “Grandma” test?

31. Type Jobs and click to view more options

32. Type Jobs and click to view more options

35. Explore type of jobs & industries for you or all industries

36. Engage a target company by liking, sharing or message

37. Engage a target company by liking, sharing or message

38. Source

39. Examples of what NOT to post on Facebook!

40. Over 930 million professionals use
LinkedIn to exchange information,
ideas and opportunities
Virtual Resume
Business Social Networking Site
Create an Internet Presence
Research Individual or Company
Find Employment Opportunities

42. Your LinkedIn
profile is 12X
more likely to
be viewed if it
has a photo!

43. 1. All Star profile with photo
2. Headline that’s descriptive and accurate, not title
3. Summary section with call to action
4. Utilize Skills section and other key words
5. Activity update reading a book, view webinar
attending a seminar, trade show or conference
6. Use # and @ for better visibility on social media
7. Build your network of connections
8. Recommendations
9. Following target companies
10. Who Viewed Your Profile?

44. Most people have a headline that states their position
It doesn’t display your transferable skills
It doesn't tell them how you add value
You need to set YOURSELF apart and show how YOU are the expert

45. About Section Composition
The first paragraph one should be about what you do, your job
title, work experience and keywords (your defined skills)
Paragraph two should show how you have added value to a
previous employer - tell a story (STAR)
Paragraph three should tell how you will solve a company’s
problems - use a story (STAR)
Close with a call to action, “call me if……”

46. LinkedIn auto populates & defines key skills

47. The hashtag # symbol is a powerful tool
Use it to reach a larger audience
Gain more visibility and/or marketing
Appropriate use is #LinkedInTips
Those individuals following #LinkedInTips
will have it appear in their feed

48. Enter in a topic to find variations of the theme

49. LinkedIn indicates how many followers a topic has

50. The @ symbol tags a specific person or
company
The tagged person receives a notice of mention
e.g. @EricaReckamp
Or @BruceBixler
Or @Brunswick Corporation
Both symbols work with other social media

51. Complete typing your comments and click the Post button
The individual receives a notice that you tagged them in a post

52. Direct
communication
to a company
using
@Brunswick
The company
receives notice
that you
referenced them

53. LinkedIn offers connection suggestions

54. High level of functionality
Instant communication
Record audio message
Tool for networking events
#Networking

55. LinkedIn mobile makes it easy to
network and stay connected with
your network.
The mobile app opens to your
home page for viewing network
feed.

56. LinkedIn mobile allows
you to add your name
pronunciation.
Click on your profile
settings to add name
or brief message.
Save 10 second
recording as last step.

57. Name Pronunciation displays a
speaker next to name.
LinkedIn mobile allows you to add
a 30-second video to your profile.
Click on the + symbol to explore
options.
Erica Reckamp Cover Story
The video will be on mobile &
desktop versions.

58. You can personalize
a request to connect
on LinkedIn mobile.
1 Go to their Profile.
2 Click the symbol.
A new screen will be
displayed.
2
1

59. LinkedIn has made it
easy to post options are
numerous using the app.
Note the bubble at the
top of the page. Touch
the symbol. A new
screen will be displayed.

60. Messaging offers ability to search
messages.
Green circle indicates they are active
on LinkedIn
1 To search for a message.
2 To create a new message.
A new screen will be displayed.
1
2

61. You can send more then a plain
text message.
Click on the + symbol to add
attachment, camera, video,
photos, or GIF.
Or send a short audio message by
selecting the microphone.

62. The Jobs button
displays most of the
features available on
the desktop version.
Click on See more to
display the app
features.

63. https://www.themuse.com/advice/45-things-to-do-on-social-media-to-find-jobs
https://www.apollotechnical.com/social-media-recruiting-statistics/
https://www.businessnewsdaily.com/7728-social-media-job-seeker-guide.html
https://mashable.com/2009/01/05/job-search-secrets/#jyZLswEpaEqK
https://www.themuse.com/advice/job-seekers-social-media-is-even-more-important-
than-you-thought
https://corporatetraining.usf.edu/blog/how-to-leverage-social-media-for-better-career-
opportunities

64. Feel free to follow up or connect on LinkedIn
Bruce A. Bennett
Mobile: 815-302-9552
Email: BABennett73@gmail.com
LinkedIn: http://www.linkedin.com/in/bruceabennett
Career Coach Corner Blog: http://bruce73.wordpress.com/
https://bruce73.wordpress.com/upcoming-presentations/
Podcast: https://www.spreaker.com/show/b-squared-linkedin
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65. General questions or comments
What are the roadblocks you are facing?
Could you share a target company?
Have any recent job applications been difficult?
Did anyone have a prescreen or interview?
What are your next steps for your search?
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