Web push notifications allow you to quickly send a message to your internet users through Safari and Chrome browsers, even if the browser is closed.
Web push notifications allow your website to speak up. It is an easily set up broadcast canal which sends useful information to your users. Exceptionally cheap, it is the most POWERFUL mobile CRM tool to re-engage your users at the right place, at the right time. Use them to increase the use of your website and augment the conversion rate per user.
Try them for free on www.WonderPush.com
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Push notifications for websites: how they work? What are the best practices?
1. Bring your users back to your website
Newsletters are gone
Web Push is coming
2. @WonderPush
Push notifications for websites:
Commonly called "web push"
1. Targeted messages sent to all Chrome,
Firefox and Safari users.
2. Similar as iOS and Android applications
notifications.
3. Web Push notifications create
unique user experiences
They are
140 characters max displayed.CONCISE
SWIFT Appear fast as instant messaging.
RELEVANT Alert users with real time targeted information.
EFFICIENT Reach users on mobile AND desktop.
@WonderPush
CUSTOMIZED Personalized picture and interactive buttons.
4. How it works
1. You set up JavaScript small snippet into your web pages
2. You define how your user optin
a. Through a switch displayed where you want
b. Through a system window which will be displayed after 3 pages view or 2 visits
3. You tag your user navigation
4. You automatize targeted messages from your backend or from WonderPush
dashboard regarding:
- User fidelity and engagement
- Categories visited: products, channel, etc.
- Action: purchase, unconfirmed basket, etc.
5. The notification is displayed immediately on the user device (desktop, mobile,
tablet) even if the browser is closed (Chrome, Firefox, Safari)
@WonderPush
11. @WonderPush
WonderPush.com is the first system to allow targeted
web push integration in less than 5 minutes.1
WonderPush.com runs with any website, HTTP or
HTTPS.2
100% rewarding for the user who remains in control
through opt-in/opt-out system.3
Already available for 1 billion Safari and Chrome users.4
12. Sources: internes@WonderPush
● Opt-in rate
E- commerce Media Entertainment Real Estate
13% 20% 25% 27%
● Click through rate
E- commerce Media Entertainment Real Estate
18% 12% 9% 10%
● Re-engagement rate*
E- commerce Media Entertainment Real Estate
27% 40% 50% 37%
*Opt-in users who have clicked on notification or came back on the website during the 6 hours after receiving a
notification
Promising first trends
From 10 websites and 24 milions web push (August 2015 - March 2016)
13. Target Increase engagement and drive loyality.
Results ● Opt-in rate: roughly 20%!
● Opened rate: between 9% and 16%.
● Notified users visit website 2 times more
than non-notified users.
BlackFridayFrance
Study case
@WonderPush