Key trends impacting the global marketing place in fitness and health clubs. Bryan O'Rourke shared this content at the 2017 Sportec Show in Tokyo Japan.

1. MEGA TRENDS IMPACTING THE HEALTH CLUB & FITNESS INDUSTRY
SPORTEC 2017 TOKYO JAPAN
@BRYANKOROURKE
BRYAN K. O’ROURKE

2. @BRYANKOROURKE

3. OUR FAMILY LOVES JAPAN
WE ARE HONORED TO BE HERE

4. DAUGHTER MARGAUX PUBLISHED IN TOKYO POP
RISING STARS OF MANGA #7

5. SONS SHAWN AND WILLIAM LOVE JAPAN

6. MEGA TRENDS IMPACTING THE
HEALTH CLUB & FITNESS INDUSTRY
SPORTEC 2017 TOKYO JAPAN
MEGA TRENDS IMPACTING THE HEALTH CLUB &
FITNESS INDUSTRY SPORTEC 2017 TOKYO
@BRYANKOROURKE
@edward_kato_fitness_jp

7. ASIA-PACIFIC 2016: JAPAN #1 4.16 MILLION
MEMBERS 5,979 HEALTH CLUBS $5.16B REVENUES
@IHRSA 2016 GLOBAL REPORT

8. JAPANESE CLUB MARKET LARGEST IN ASIA-PACIFIC
PARTICIPATION AROUND 3%

9. HEALTH CLUB MEMBERSHIPS
INCREASED FROM
100 MILLION - 150 MILLION IN PAST
DECADE GLOBALLY

10. GLOBALLY HEALTH CARE SYSTEMS ARE FAILING
ALTERNATIVE PREVENTATIVE SOLUTIONS WILL
CONTINUE TO GROW IN IMPORTANCE

11. NEW ERA OF “BETTERMENT” LIFESTYLE
FITNESS, NUTRITION, HOLISTIC MEDICINE,
MINDFULNESS, SOCIAL INTERACTION, DIGITAL
REHABILITATION, TECH & FASHION
BETTERMENT IS HEALTH
AS A LIFESTYLE

12. BETTERMENTFashion
Nutritional Spiritual
Fitness
Medical Communal
NEW ERA OF OUR GLOBAL INDUSTRY

13. SIGNIFICANT GROWTH IN HEALTH AND FITNESS LIES
AHEAD FOR JAPAN AND FOR THE WORLD

14. GREATEST TIME IN HISTORY
TO BE IN OUR INDUSTRY

15. BIG CHANGES ALSO LIE AHEAD
IN OUR INDUSTRY

16. CONVERGENCE
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM
WHAT WILL
DRIVE
GROWTH AND
CHANGE IN
JAPAN AND
GLOBALLY ?

17. CONSUMERS
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

18. 16 GLOBAL CONSUMER TRENDS

19. BIFURCATION - DICHOTOMIZATION
AFFLUENCE DRIVING NICHE LUXURY MODELS
SHRINKING MIDDLE CLASS DRIVING BUDGET
MODELS

20. LARGE GENERATIONAL GAP IN JAPAN
37% OF JAPANESE OVER 65

21. LOWER LEVELS OF TECHNOLOGY ADOPTION
FOR OLDER PEOPLE IN JAPAN

22. ONLY 6% OF JAPANESE TRUST SHARING PERSONAL
INFORMATION ONLINE

23. INCREASING DIVERSITY - POST DEMOGRAPHIC ERA

24. CHANGING ROLES FOR WOMEN
YURIKO KOIKE FIRST FEMALE TOKYO GOVERNOR

25. CHANGING ROLES FOR WOMEN
IN THE FITNESS INDUSTRY WOMENINFITNESS.ORG

26. POWER SHIFTING TO CONSUMERS VIA HYPER
CONNECTIVITY

27. GROWING FOCUS ON HEALTHY
LIFESTYLE

28. GROWING FOCUS ON FASHION LIFESTYLE

29. GROWING FOCUS ON FASHION LIFESTYLE

30. CONVENIENCE : TIME AS CURRENCY

31. 3 KEY CONSUMER
FITNESS TRENDS

32. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
JOYNING
HUMANBRANDS
YOUNIVERSE
STATUSSEEKERS
HELPFULL
BETTERMENTUBITECH
WITH EXAMPLES OF RELATED GLOBAL CONSUMER TRENDS BELOW

33. PERSONALIZATION: GREATER UTILITY, CONVENIENCE & RELEVANCE

34. BENEFICIAL
INTELLIGENCE
Enhancing User Experience Through
Built In Intelligence

35. OMNIPRESENCE
New Channels, Nuanced With Context
In The Right Place At The Right Time

36. ENGAGEMENT: ACKNOWLEDGEMENT RECOGNITION MISSION

37. STATUS:
Experiences Via Design,
Gamifying, UX, Community

38. FLAUNT
CULTURE
Allow Users To Remove Barriers And
Celebrate And Flaunt An Authentic
Transparent Experience

39. SERVICE REDEFINITION : DELIVERING NEW AND DIFFERENT

40. PERSPECTIVE
SHIFT:
Reposition Renew, and Refresh
Service Offerings In New Ways

41. NOT JUST
FITNESS:
Lifestyle, Mindset, Nutrition,
Holistic, Longevity, Rehab

42. NOT JUST FITNESS - BETTERMENT

43. SOMADOME MEDITATION MINDFULNESS

44. BRAIN FITNESS COGNITION AND FUNCTION

45. PERSONALIZATION ENGAGEMENT SERVICE REDEFINITION
3 KEY CONSUMER FITNESS TRENDS
JOYNING
HUMANBRANDS
YOUNIVERSE
STATUSSEEKERS
HELPFULL
BETTERMENTUBITECH

46. TECHNOLOGY
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

47. P H I L O S O P H Y O F E . O . W I L S O N
W E H AV E PA L E O L I T H I C E M O T I O N S ,
M E D I E VA L I N S T I T U T I O N S A N D
G O D - L I K E T E C H N O L O G Y
47

48. SINGULARITY 30 YEARS
RAY KURZWEIL
DIGITAL IS HERE

49. THE GREATEST PRODUCTS OF THE NEXT 20 YEARS
HAVE NOT BEEN CREATED YET.

50. @Bryankorourke @Kevin2Kelly
FREE COPY OF THE BOOK

51. Kevin Kelly’s View Of What Will Happen With Technology
12 Inevitable Forces
51
01 Becoming 02 Cognifying 03 Flowing
04 Screening 05 Accessing 06 Sharing
Upgraded services and
subscriptions.
AI from the cloud. You are in the data
business.
All surfaces into screen
experiences.
Move away from owning
assets.
Innovations built on
sharing.
BE CO FL
SC AC SH

52. SCREEN

53. SCREEN

54. AC & CO

56. 12 Inevitable Forces
56
07 Filtering 08 Remixing 09 Interacting
10 Tracking 11 Questioning 12 Beginning
Personalization to
anticipate needs.
Recombining things in new
ways.
Immersing inside
computers.
Surveillance for everyones
benefit.
Good questions more
valuable than answers.
System connecting all
humans and machines.
Kevin Kelly’s View Of What Will Happen With Technology
FI RE IN
TR QU BG

57. CYBER PHYSICAL SYSTEM:THE HOLOS

58. CONVERGENCE RESULTS IN DIVERGENT
MODELS “LONG-TAIL”
LARGER NUMBER OF
PRODUCTS & SERVICES
WITH LOWER VOLUMES

59. OLD MODEL OF VALUE
ASSETS LOSE VALUE
CUSTOMERS
TRANSACTIONS / $

60. 60
MASAYOSHI SON
SOFTBANK $100B VC FUND
IOT

61. NEW MODEL OF VALUE
ASSETS CREATE NEW VALUE
RECEPTORS
SENSORS
COGNITION - AI

62. HOW SMART BRANDS WILL WIN
@BRYANKOROURKE

63. INFORMATION IS KEY: DATA IS KING

64. DIGITAL FITNESS IS JUST STARTING

65. PERSONALIZATION + AUTOMATION = PROFIT

66. LEGACY SYSTEMS WON’T WORK

67. PEOPLE STILL MATTER THE MOST

68. ECONOMICS
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

69. ERA OF CHANGING BUSINESS MODELS

70. DESIGN SUSTAINABILITY
OMNIPRESENCE SERVICE SCOPE
KEY BUSINESS MODEL DRIVERS

71. VERY IMPORTANT DRIVER PEOPLE

72. URBANIZATION
CITIES DRIVING GLOBAL GROWTH

73. RISING COSTS :
LABOR, UTILITIES, TAXES, INVESTMENT

74. AUTONOMANIA!
AUTOMATED SOLUTIONS COMING MAINSTREAM

75. ALREADY HAPPENING WITH
APPS & SMARTPHONES

76. S CURVE REINVENTION DISCONTINUITY

77. 77
US CLUB GROWTH
2010-2015
KIOSK, HVLC & STUDIOS LEAD GROWTH

78. BUDGET SECTOR
“My definition of a budget club is 24/7 operations, 50% lower average
membership fees, heavy reliance on web sales, fitness only service and
the ability to operate with 1 person.” @RayAlgar

79. LOW PRICE HIGH VALUE GROWTH IN US

80. LOW PRICE HIGH VALUE GROWTH IN EU

81. Profit Margin
81
EBITDA
SALES
ASSETS
$1.6M AVG
SALES
$1.6M AVG
Asset Turnover
X =34% 100% 34%
GROWTH SEEKS HIGHER FINANCIAL RETURNS

82. BOUTIQUE STUDIOS
"Highly mobile and self-managing populations will pay much more for a
specialized experience, led by experts and available at a time and place to
suit them” @RayAlgar

83. CYCLING STUDIO TREND

84. CYCLING GLOBAL

85. STUDIOS GROWING

86. Profit Margin
86
EBITDA
SALES $3M AVG
SALES
$3M AVG
Asset Turnover
X =53% 100% 53%
GROWTH SEEKS HIGHER FINANCIAL RETURNS

87. TRAINING SPORTS PERFORMANCE
CENTERS GROWING

88. 88
INTEGRATED CARE
HEALTHY WAY OF LIVING SOLUTIONS
MAGAZINE, DIGITAL, REAL ESTATE

89. 89
INTEGRATED CARE

90. PURE DIGITAL OFFERINGS : RETROFIT

91. ENTIRELY NEW CONCEPTS FASHION -
BANDIER

93. FASHION + FITNESS = LIFESTYLE

94. COMPLETELY NEW MODELS - HILTON

95. COMPLETELY NEW MODELS - AIRPORT

96. S CURVE REINVENTION

97. GLOBALISM
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

98. HUMAN COOPERATION LEADS TO
GREATER SUCCESS

99. SUSTAINABILITY INCREASINGLY
IMPORTANT

100. INCREASINGLY INTERNATIONAL MARKET
@EQUINOX LONDON

101. CROSS BOARDER COMPETITION AND
CONSOLIDATIONS
ASIA PACIFIC AMERICAS EUROPE

102. BEST PRACTICES AND COOPERATION

103. GLOBAL COOPERATION TO IMPACT HEALTH POLICY

104. SIGNIFICANT GROWTH IN HEALTH AND
FITNESS LIES AHEAD FOR JAPAN AND FOR
THE WORLD

105. GREATEST TIME IN HISTORY
TO BE IN OUR INDUSTRY

106. CONVERGENCE
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM
WHAT WILL
DRIVE GROWTH
AND CHANGE IN
JAPAN AND
GLOBALLY ?

107. CONSUMERS
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

108. TECHNOLOGY
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

109. ECONOMICS
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

110. GLOBALISM
CONSUMERS | TECHNOLOGY
ECONOMICS | GLOBALISM

111. @BRYANKOROURKE
BRYANKOROURKE@GMAIL.COM