What is the new era of user experience for health clubs, gyms, and fitness studios ? its a combination of factors both digital, physical, and emotional and its already here.

1. The New Era Of UX In Clubs and How Technology Is Making it Happen
@Bryankorourke | Director Fitness247 Thailand | CSO Gold’s Gym Houston | CEO Vedere Ventures | FIT-C

2. @bryankorourke

3. 3
UX
U
B
GREAT UX IS AN INTERSECTION
OF COMPLEX OBJECTIVES
USER
BUSINESS

6. THE CHALLENGE OF MEMBER EXPERIENCE

14. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make
Money Now And In the Long
Term. Costs, Revenues Markets
KPIS.
S
SERVICES
What Are You In The Business
Of Delivering. Programming,
Services, Digital, Physical.
O
OMNICHANNEL
Deft Integration Of Business
Online And Offline Easily And
Seamlessly.
A
ASTHETICS
Forging Emotional Bonds.
Creating Beautiful Distinctive
Experiences In Facility And
Outside.
@bryankorourke
SUCCESSFUL BUSINESS MODELS DEPLOY DIGITAL
USER & BUSINESS OBJECTIVES INTERSECT

15. BIFURCATION TREND CONTINUES GLOBALLY

16. CHANGING ECONOMIC MODELS VARIABLE BUSINESS MODELS

17. MORE DIVERSE USERS WITH GREATER OPTIONS

18. MORE AVAILABLE DELIVERY MODELS & EXPERIENCES IN CLUB

19. AESTHETIC DESIGN IS CRITICAL TODAY

20. AESTHETIC DESIGN IS CRITICAL TODAY

21. MORE AND MORE DELIVERY MODELS

22. OMNI-CHANNEL DELIVERY OWNING MEMBER - CUSTOMER 24/7

23. INNOVATION : WHAT BUSINESS ARE YOU IN ? 2020 - 2030

24. CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People
What To Do Is Not As Effective As Inspiring
And Connecting Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New
Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The
Other 5 Keys To Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have
Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A
Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage
Capacities Better Results Through
Collaboration.
ADOPT A FUTURE STATE STRATEGIC MINDSET
WHAT WORLD ARE YOU OPERATING IN ?

25. GREAT PRODUCT SERVICE
You Must Have Products And Services
Designed To Fit Specific Markets And That
Have A Clear Distinct Proposition.
ATTRACTION OF CUSTOMERS
Attracting Your Target Market Means Advertising
In New Ways.
USERS - MEMBERS
When Obtaining Members You Need To
Obtain Their Data.
INCREASE INSIGHTS
Insights Result That Drive Better Product And
Service Innovation.
DATA ON EVERYTHING
By Tracking Everything About Your Customer
You Begin To Learn About What They Really
Want.
CREATES INTERACTIONS
As Members Use Your Products And Services
You Must Track Their Interactions.
THE NEW BUSINESS MODEL
AI FIRST BUSINESS MODEL

26. @PROFGALLOWAY

28. @RGMCGRATH

30. 30
CONTEMPLATOR RECENT ENTRANT MATURE OPERATOR DECLINE
BUSINESS MODEL STAGES
IMPACTING UX EASIER FOR SOME THAN OTHERS
CHALLENGE

31. CONTEMPLATOR

32. 32
4%
GENIUS
26%
GIFTED
29%
AVERAGE
24%
CHALLENGED
17%
FEEBLE
THE LANDSCAPE OF BRANDS WHO UNDERSTAND AND EXECUTE
UX CENTRIC BUSINESS
30% 70%
ON THE RIGHT PATH AT RISK

33. P
PERSONAL
SERVICES
COMMUNICATION
TO SPECIFIC
USERS. CREATE
LOYALTY.
E
EASY
FRICTIONLESS
BUYING, SIMPLE
FAST FUNCTIONAL
F
FACILITATED
BUYING
SERVICES
ACROSS
PLATFORMS
S
STRATEGIC
INVEST IN WHERE
THINGS ARE
HEADING. VIDEO,
MOBILE
O
OMNICHANNEL
OWNING THE
CUSTOMER 24/7
5 KEYS TO BUILDING A GURU BRAND TODAY - GREAT UX

34. Hyper - Personalized
P
PERSONAL
SERVICES
COMMUNICATION
TO SPECIFIC
USERS. CREATE
RELEVANCE.

35. Hyper - Personalized

36. Hyper - Personalized

39. E
EASY
FRICTIONLESS
BUYING, SIMPLE
FAST
FUNCTIONAL
Frictionless

40. Frictionless

41. F
FACILITATED
MAKE BUYING
SERVICES
ACROSS
PLATFORMS
WORK
Facilitated - convenience access across channels with reserve

42. S
STRATEGIC
INVEST IN
WHERE THINGS
ARE HEADING.
VIDEO, MOBILE
Strategic - mcfit italia campaigns

43. O
OMNICHANNEL
WHENEVER AND
WHEREVER THE
CUSTOMER
WANTS
omnichannel and back to the gym

47. EXECUTION ENGINES - HOW TO DEPLOY UX

48. 48
Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION ENTERPRISE SENSORS - DATA HUMAN CAPITAL
THE NECESSARY EXECUTION ENGINES

49. AUTOMATE LOW VALUE PROCESSES

50. COLLECT AND LEARN FROM DATA

51. MOVE AWAY FROM SYSTEM SILOS

52. INVEST IN A TRAIN GREAT PEOPLE

53. INVEST IN A TRAIN GREAT PEOPLE

54. HOW TO : KEYS AND RESOURCES TO IMPACT UX

55. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make
Money Now And In the Long
Term. Costs, Revenues Markets
KPIS.
S
SERVICES
What Are You In The Business
Of Delivering. Programming,
Services, Digital, Physical.
O
OMNICHANNEL
Deft Integration Of Business
Online And Offline Easily And
Seamlessly.
A
ASTHETICS
Forging Emotional Bonds.
Creating Beautiful Distinctive
Experiences In Facility And
Outside.
@bryankorourke
FIRST YOU NEED A STRATEGY
HOW WILL YOU COMPETE ?

56. EXPLORE S CURVE REINVENTION

57. UNDERSTAND YOUR MEMBER JOURNEY

59. RECOMMENDED READING & TOOLS

60. RECOMMENDED READING & TOOLS

63. 63
UX
U
B
GREAT UX IS AN INTERSECTION
OF COMPLEX OBJECTIVES
USER
BUSINESS

64. CONTROLLING TO EMPOWERING
In The New Era Of Openness Telling People
What To Do Is Not As Effective As Inspiring
And Connecting Purpose.
PLANNING TO EXPERIMENTATION
The Only Way To Learn The New Is To Try Things
Work On An 80-20 Ratio Of Existing And New
Business
PRIVACY TO TRANSPARENCY
Opening Information To All Enables The
Other 5 Keys To Flourish In The New Era.
PREDICTABLE TO UNPREDICTABLE
The Past Is Not Predictor For The Future.
Assumption To Knowledge Ratios Have
Changed.
PROFIT TO PURPOSE
Short Term Aims Undermine Long Term Value.
Attracting Customers And Partners Takes A
Vision
HIERARCHIES TO NETWORKS
Interoperable Organization Leverage
Capacities Better Results Through
Collaboration.
ADOPT A FUTURE STATE STRATEGIC MINDSET
WHAT WORLD ARE YOU OPERATING IN ?

65. B O
S A
B
BUSINESS MODEL SUSTAINABILITY
How Do You Really Make
Money Now And In the Long
Term. Costs, Revenues Markets
KPIS.
S
SERVICES
What Are You In The Business
Of Delivering. Programming,
Services, Digital, Physical.
O
OMNICHANNEL
Deft Integration Of Business
Online And Offline Easily And
Seamlessly.
A
ASTHETICS
Forging Emotional Bonds.
Creating Beautiful Distinctive
Experiences In Facility And
Outside.
@bryankorourke
FIRST YOU NEED A STRATEGY
HOW WILL YOU COMPETE ?

66. P
PERSONAL
SERVICES
COMMUNICATION
TO SPECIFIC
USERS. CREATE
LOYALTY.
E
EASY
FRICTIONLESS
BUYING, SIMPLE
FAST FUNCTIONAL
F
FACILITATED
BUYING
SERVICES
ACROSS
PLATFORMS
S
STRATEGIC
INVEST IN WHERE
THINGS ARE
HEADING. VIDEO,
MOBILE
O
OMNICHANNEL
OWNING THE
CUSTOMER 24/7
5 KEYS TO BUILDING A GURU BRAND TODAY - UX

67. UNDERSTAND YOUR MEMBER JOURNEY

68. 68
Michael Doe
IMAGE
PLACEHOLDER
Jeniffer Thompson
IMAGE
PLACEHOLDER
Erica Doe
AUTOMATION ENTERPRISE SENSORS - DATA HUMAN CAPITAL
THE NECESSARY EXECUTION ENGINES
AND ASK THIS QUESTION

69. @bryankorourke
What Will You Do ?

70. @BRYANKOROURKE : THE NEW ERA OF USER EXPERIENCE
AND HOW TECHNOLOGY WILL HELP MAKE IT HAPPEN