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Health and Fitness Apps - What's Happening - FITC Webinar 2.17.2015

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Brent Drake of Under Armour and Bryan O'Rourke from the Fitness Industry Technology Council share content on key trends and implications of mobility and apps for health and fitness. This is content related to the FITC webinar series. You can learn more at www.fitechcouncil.org .

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Health and Fitness Apps - What's Happening - FITC Webinar 2.17.2015

  1. 1. Health And Fitness Applications, What’s Happening Webinar Tuesday February 17th 1PM CST BRYAN O’ROURKE FITC BRENT DRAKE UNDER ARMOUR JOIN US THIS TUESDAY FEBRUARY 17TH AT 1PM CST fittechcouncil.org | @fitetechcouncil Please Turn Your Phones To Mute
  2. 2. Technology Working Group Success Through Collaboration fittechcouncil.org | @fitetechcouncil NOT TOO LATE TO REGISTER AND JOIN THE WORKING GROUP MANY BENEFITS TO FITC MEMBERSHIP Marketing@fittechcouncil.org2
  3. 3. Upcoming Agenda 3 IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward FIT-C Meeting With Industry Leaders AT IHRSA Wednesday March 11, 2015 Los Angeles Noon
  4. 4. Our Guest: Brent Drake Sr. Manager, Platform Services & Media, UA Connected Fitness Vice President - Sales & Marketing @Brent_Drake 4
  5. 5. 5 Mobile Application Trends Consumers Are Becoming Mobile Why Are Apps Important ? Personalization, Convenience And Engagement Important Points To Keep In Mind Evaluating Mobile Apps For Your Business Model Under Armour Connected Fitness Brent Drake Shares Thoughts And Insights 1 2 3 4 “When it comes to the future, there are three kinds of people: those who let it happen, those who make it happen, and those who wonder what happened.” - John Richardson
  6. 6. 6 Apps Are A Big Part Of The Smartphone Environment
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  12. 12. 12 WHY ? OVER 170M - 71% IN US - 85% OF MILLENNIALS
  13. 13. 13 WHY ? 39% USE SMARTPHONES WHILE IN THE BATHROOM
  14. 14. 14 WHY ? HEALTH & FITNESS APPS DOUBLED IN PAST TWO YEARS - 86% OF TIME APPS
  15. 15. 15 WHY ? 30% OF H&F APPS ARE FITNESS RELATED GARTNER: BY 2017 APPS DOWNLOADED >268B Times >$77B
  16. 16. SMARTPHONE APPS KEY DRIVER Networked Fitness: Connection Of Equipment, Sensors, Applications and Devices That Provide Enhanced Customer Experience And Facility Management 16
  17. 17. Why Is Networked Fitness Important ? 17 Consumer Expectations Regarding Convenient Technologies Are Rising. Banking, Shopping, Health. The FUTURE Of WELLNESS IS CONNECTED HEALTH
  18. 18. How Can Networked Fitness Help You ? 18 Create A More Customer Centric Experience Inside & Outside Club
  19. 19. Our Guest: Brent Drake Sr. Manager, Platform Services & Media, UA Connected Fitness Vice President - Sales & Marketing @Brent_Drake 19
  20. 20. NATIVE SOLUTIONS THAT REACH HIGHLY ENGAGED CONSUMERS SUITE OF APPS & WEBSITES + 400 DEVICES Enterprise Grade platform that captures vast amounts of actionable fitness and nutrition data. Since 2005 we have helped over 120 million users manage their fitness, and thousands of companies engage with those users.
  21. 21. WE HELP YOU DELIVER THE RIGHT MESSAGE AT THE RIGHT TIME We connect with users before, during, and after every workout, every accomplishment, and every win.
  22. 22. PLATFORM AT A GLANCE Our platform supports a full suite of APIs that help you track, inspire, and engage your user base. From all-day tracking to workouts to supporting hundreds of devices, our inherently social platform helps you build applications that deliver both performance and fun.
  23. 23. ‹#› UA RECORD PLATFORM • Track/View 24/7 Activity • Sleep, Weight, Steps, etc • Data Dashboard • Cross Compare Data • Log / Live Track Workouts • HR Zones • Community / Social Feed • Add/Invite Friends • Like/Comment posts • Create Challenges • Post Photo/Video • Shop Link • Bluetooth Device Connectivity
  24. 24. Key Points To Keep In Mind 24 Every Brand Needs An “App” & Mobile Strategy
  25. 25. Key Points To Keep In Mind 25 Be Wary Of “Closed” Systems No Walled Gardens Integration
  26. 26. Key Points To Keep In Mind 26 Evaluate Cost Closely
  27. 27. Key Points To Keep In Mind 27 Seek Third Party Expertise If Possible
  28. 28. Health And Fitness Applications, What’s Happening Webinar Tuesday February 17th 1PM CST BRYAN O’ROURKE FITC BRENT DRAKE UNDER ARMOUR QUESTIONS ?
  29. 29. Wearables & Sensors, What’s Happening Webinar Tuesday March 17th 1PM CST BRYAN O’ROURKE FITC MIKE LEVEQUE CFM/MYZONE JOIN US TUESDAY March 17TH AT 1PM CST fittechcouncil.org | @fitetechcouncil
  30. 30. Upcoming Agenda 30 IHRSA Meeting 2015 - Discussion Of Outcomes & Path Forward FIT-C Meeting With Industry Leaders AT IHRSA Wednesday March 11, 2015 Los Angeles Noon
  31. 31. Challenge Is Lack Of Interoperability The Fitness Industry Technology Council Is Encouraging Collaboration And Standards To Enable Easier And More Seamless Integration For Networked Fitness. Please Join Us. 31
  32. 32. Join Us Become A Member fittechcouncil.org Bryan O’Rourke Bryan@Fittechcouncil.org @bryankorourke @fittechcouncil 32

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