How will the health club and fitness industries become a bigger part of solving the health crisis of inactivity and obesity ? Bryan O'Rourke shares his views.

1. @bryankorourke #FutureofFitness
Summit For A Healthier America 2013
@Bryankorourke #IHRSASUMMIT
How Technology & Innovation Will Advance
The Health Club Industry
May 14, 2013

2. #IHRSASUMMIT
#FutureofFitness
GROWTH =CHANGE“Innovation distinguishes
between a leader and a
follower.” Steve Jobs
@bryankorourke

3. @bryankorourke #ihrsasummit
A Story

4. 4
Boa Constrictor Consumed An Elephant
@bryankorourke
#ihrsasummit
#Perception

5. @bryankorourke #FutureofFitness
Advancement =
GROWTH= CHANGE
PERCEPTION
abundance vs. scarcity
Imagination

6. 6
Law Of Accelerating Returns

7. 7
@bryankorourke #ihrsasummit
Transformative
Change

8. CONVERGENCE
8 @bryankorourke
people
globalism
technology

9. 9
Our Digital Culture
@bryankorourke #ihrsasummit

10. People
10
Big Changes New Markets
“Nat” Van Peer
Les Mills Millennial

11. 11
52MillionUS health club members
@bryankorourke #ihrsasummit
18%

12. 12
@bryankorourke #ihrsasummit
48%
daily soft drink consumption http://www.huffingtonpost.com/2012/07/25/half-of-americans-
drink-soda-everyday-consumption_n_1699540.html

13. 13
@bryankorourke #ihrsa2013
Prior Trends Impacted Clubs

14. Women Transformed Club Business
History Teaches Us
14
1930-1950 1950-1970 1970-1990 1990-2000 2000-2010
Fitness Femininity
Women encouraged to be
attractive and feminine, but not
muscular. The Women. Health Spa.
Means of keeping a husband.
LaLanne, Figure Salons
Television personalities, weight loss centers, spot
reduction vibration machines. Gender specific clubs.
Fonda & Cooper
Music and aerobics. The
beginning of uni-sex clubs as
woman entered corporate
world.
Millennial, Technology
Technology use, gaming, social
media, quantified self, smartphones,
grown children, empty nesting.
Ecology, Reflection, Impact
Back to basics, functional training, outdoor
activities complimented. Low impact, Pilates,
Yoga.

15. “73% of consumers consider being
physically fit important to being ‘well,’
with 74% including ‘feeling good about
themselves’ .”
- The Hartman Group, August 2010
WELLTHY | SIGN OF THE TIMES
BRYANKOROURKE.COM | WELLNESS INDUSTRY 2013
15

16. 16
41%
Millennial | 10-32
17% Under 9
13% Gen X 33-45
21% Boomers 46-64
7% Over 65
@bryankorourke #ihrsasummit
Global Population

17. 17
@bryankorourke #ihrsasummit
US Club Members Millennial
18-34 Years of Age
30%

18. 18
@bryankorourke #ihrsasummit
Distrust
72%

19. 19
Generation “Me”
89% Equivocate Brand to Ethnicity

20. 20
@ #ihrsasummit4 + Sources When Buying
51%

21. 21
http://theregenerationroadmap.com/research/consumer-studyhttp://
techcrunch.com/2012/12/19/forrester-84-of-u-s-adults-now-use-the-
web-daily-50-own-smartphones-tablet-ownership-doubled-to-19-
in-2012/
Access The Internet Daily
84%
Traversing Demographics
Connected Consumers

22. 22
@bryankorourke #ihrsasummit
“Transforming
Expectations Of
and Interactions
With All Suppliers
- From Retailers
and Manufacturers
to Governments
and Utilities”
Radical Customer Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

23. 23
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Doesn’t Matter
25%
US Chameleon Consumer
Ernst & Young 2012

24. 24@bryankorourke #ihrsasummit Economics
89% Price#1 Decision Factor

25. 25
http://theregenerationroadmap.com/
research/consumer-study/ Society Needs to Consume Less
66%

26. 26
@bryankorourke #ihrsasummit
would say customer experience is
good or excellent
Experian Survey 2012
25%
digital darwinism

27. 27
@bryankorourke #ihrsasummit
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check
every hour

28. Steven Van Belleghem
28
@bryankorourke #ihrsasummit
The Power of
the Modern
Consumer
and the End of
the Traditional
Advertiser
Big Change Isn’t Going Away

29. Our big world is getting smaller
29
Globalism
@bryankorourke #ihrsasummit

30. Masai Warrior
With a smartphone
30

31. The Rise Of The Rest
31
By 2030 Global Middle
Class Doubles to 5 Billion@bryankorourke #ihrsasummit
Shanghai Tower

32. 32
@bryankorourke #ihrsasummit
2016 World Population
In Emerging Markets
88%

33. Our big world is getting smaller
33
Globalism
Asia - Pacific Region
Highest Growth 5-7%
@bryankorourke #ihrsasummit

34. 34
Increasingly Global Industry
hardcandyfitness.com@bryankorourke #ihrsasummit

35. 35
Peter Diamandis
Peter Diamandis
@bryankorourke #ihrsasummit

36. 36
Globalization
Peter Diamandis @bryankorourke #ihrsasummit

37. #FutureofFitness
Technology
An onslaught of
innovation
@bryankorourke #ihrsasummit

38. 38
1997 - 1998
$999

39. 39
@bryankorourke #ihrsasummit

40. 40
1.1 B - 2.3 B
2007 - 2012 people using Internet
Internet Users Doubled

41. @bryankorourke #FutureofFitness
TECH vs HUMANconflict is not what you think

42. Mobile Devices
42
72%
@bryankorourke #ihrsasummit

43. Tablet Sales As
% of PC Sales
43
58%@bryankorourke #ihrsasummit

44. The Internet Of Things
44
@bryankorourke #ihrsasummit

45. Quantified Self 45
@bryankorourke #ihrsasummit
35 Million US Adults
485 Million Annual
Shipments by 2018

46. Mobile Social Applications
46
@bryankorourke #ihrsasummit
20K Health Apps
Service Delivery
Scheduling
Social Media
New Business Models

47. 47
TRYSUMER
Newism
See or Hear; Check
Reviews; Try for
FREE

48. Gamification & Channel Extensions
48
@bryankorourke #ihrsasummit

49. Mobile Payment 49
@bryankorourke #ihrsasummit

50. 50
RFID | Cashless Transactions | Kiosks

51. 51
Virtual Classes
Programming - Wexer

52. 52
New Ways To Reach New Markets
Dropping Cost of Technology

53. 53
@bryankorourke #ihrsasummit
Where Are We Heading ?
The Dawn Of A New Exciting Era

54. 54
@bryankorourke #ihrsasummit
Disruption - New Opportunities

55. 55
@bryankorourke #ihrsasummit
US “Sick Care” System Broken
$2.6 Trillion
New Markets

56. Dr. Eric Topol
Disruption Of Health Care 56@bryankorourke #ihrsasummit

57. 57
@bryankorourke #ihrsasummit
The New Paradigm
Clubs Fill Many Of These Needs

58. Digital Disruption
58
@bryankorourke #ihrsasummit
Virtual
Nutritional Motivational
Wellness
Thanks @ChuckRunyon

59. S Curve - Reinvention & Fragmentation
59
@bryankorourke #ihrsasummit
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body

60. 60
New Business Models

61. 61
@bryankorourke #ihrsasummit
Since 1970 US Physical
Activity Down 32%
Clubs Meet Community Needs

62. 62
@bryankorourke #ihrsasummit
23% Of US Health Care
Costs Diabetes Related
Physical Activity Significantly
Assists in Management Of The
Disease

63. 63
Perception
"What is essential is
invisible to the eye."

64. 64
@bryankorourke #ihrsa2013
Growth The Dawn Of A New Era

65. CONVERGENCE
65 @bryankorourke
people
globalism
technology

66. 66
“The best way to predict the future
is to create it “ - Peter Drucker

67. 67
@bryankorourke #ihrsasummit
We Can Create An Abundant Future
Thank You