SIBEC 2013 Keynote on the New Era Of Growth For The Health Club Industry by Bryan O'Rourke.

1. Ritz Carlton Dove Mountain Tucson
September 25th - 28th 2013
A New Era Of Growth For The
Health Club Industry
@bryankorourke
1
#SIBEC2013

2. STARTING POINT OF AN AGE2
@bryankorourke
ERAfrom Latin aera

3. NO NEW MALLS IN 17 YEARS 3
ERA
A NEW

4. LOOKING THROUGH A NEW LENS 4
ERA
A NEW

5. HISTORY TEACHES US5
@bryankorourke

6. THE ERA OF NEW IDEAS 6
87%Fortune 500 Firms from 1955 vs. 2011

7. 7

8. 8
79%Better To Have Been A Child When They Were Growing Up
HeartLand Monitor Poll 9.2013

9. 9
30%Children Are Obese In The US
Designed to Move Report 2012

10. 10
Perception

11. Accelerating Returns 11
Law of
#NEWERA

12. 12
@Peterdiamandis
Abundance

13. LEVERAGE THIS BRIGHT FUTURE13
@bryankorourke
ERA
A NEW
OF GROWTH

14. 14
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

15. @bryankorourke #FutureofFitness
TECHNOLOGY OPPORTUNITY
conflict with human touch is
not what many think

16. CLOUD COMPUTING 16
@bryankorourke
Low Cost, Powerful Tools and Platforms

17. #FUTUREOFFITNESS 17
@bryankorourke

18. WEARABLES 18
@bryankorourke
35 Million US Adults Have Used Devices #InternetOfThings

19. 19
@bryankorourke
485,000,000Shipped Wearables By 2018 - 60% Health & Fitness
ABI Research 2013

20. @bryankorourke
EMBEDDED 20

21. 21
Virtual

22. 22
>1 Million Users
GAMIFICATION

23. MOBILE 23
@bryankorourke

24. 24
@bryankorourke
7,000,000,000
Mobile Devices Connected To The Internet In 2013 #NEWERA
ABI Research 2013

25. 25
@bryankorourke
100,000,000,000
Number Of Mobile Apps Downloaded Sometime In 2013 #NewEra
Many facilities still don’t have effective apps
ABI Research 2013

26. PAYMENT, CHECK-IN, ENGAGEMENT26
@bryankorourke

27. 27
“It’s about merging digital with
the brick and mortar store.”
@chuckrunyon
COMPETING FOR THE FUTURE

28. NEW FORMS OF CARDIO & ENTERTAINMENT28
New Technologies

29. @bryankorourke
COLLABORATION & STANDARDS 29
FIT-C

30. GLOBALISM 30
@bryankorourke

31. URBAN / BRIC 31
@bryankorourke

32. 32
2016 World Population
In Emerging Markets
88%
@bryankorourke

33. Middle Class Doubles 33
@bryankorourke
2,500,000,000 More In 15 Years

34. CONSUMERS 34
@bryankorourke

35. THE CONSUMER IS KING 35
@bryankorourke

36. 36
@bryankorourke
“Transforming
Expectations
and Interactions
With Everyone”
Consumer Transformation
Ernst & Young 2012
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf

37. 37
http://www.ey.com/Publication/vwLUAssets/
This_time_it_is_personal_-_from_consumer_to_co-
creator_2012/$File/Consumer%20barometer_V9a.pdf Brand Matters Less
25%
US Chameleon Consumer

38. 38@bryankorourke
89% Price#1 Decision Factor

39. EXPERIENCE VS UTILITY 39
@bryankorourke
BIFURCATION
OMNI CHANNEL

40. 40
Functional & Group
MICROGYMS

41. 41
GymBox
benkellydesign.comDESIGN - UX

42. PRESUMERS & CUSTOWNERS 42
@bryankorourke
Participate in the funding, launch and growth of new products

43. 43
Using Devices To Maxmimize Every Moment
Mobile Moments
63% of females
and 73% of
males check at
least every hour

44. @JJJRHbook@GARYVEE

45. Caring About Customers First
Why Do You Love Your Mom ?CARING

46. A Cultural Shift
Back From Where We Came : Small Town RulesSHIFT

47. Forget The OLD Rules
Erase Lines In The SandBOUNDARIES

48. Some “Smart” People Dismiss It
What’s The ROI ?
Visitors -> Friends
Friends -> Buyers
Buyers -> Advocates
RELATIONSHIPS

49. CREATE an AWESOME
CUSTOMER FOCUSED CULTURE
CARING
C U L T U R E

50. LEADERS NEED TO
BE AN EXAMPLELEADERSHIP
Chuck Runyon
TRANSPARENCY

51. Great Experiences
Know Your Customers & Connect
SHOCK &
AWE

52. 52
Globalism
EMBRACE TRENDS
Consumers
CHANGE
Technology

53. IN THE NEW ERA53
@bryankorourke

54. S CURVE- REINVENTION & FRAGMENTATION
54
@bryankorourke
New Era : Micro Gym
Low Cost
Pop Up
Digital
Wellness
Mind Body
THE NEW ERA
CHANGE DRIVING

55. GROWTH & OPPORTUNITY
55
@bryankorourke
Virtual
Nutritional Motivational
Wellness
NEW ERA

56. EVOLVING NEEDS 56
@bryankorourke

57. 57
@bryankorourke
“Sick Care” Is Broken
NEW MARKETS

58. WE CAN CREATE THIS FUTURE58
@bryankorourke
ERA
A NEW
OF GROWTH

59. 59
“The best way to predict the future
is to create it “ - Peter Drucker

60. Ritz Carlton Dove Mountain Tucson
September 25th - 28th 201360
@bryankorourke #SIBEC2013
A New Era Of Growth