Some don't like it but there is no doubting the fact that advertising is being disrupted as social platforms become intertwined with consumers lives. Discover the tools, examples, and reasons behind social for fitness and health club brands in 2017 from Bryan O'Rourke.

1. HEALTH CLUBS SHOULD BE
ACTIVE ON SOCIAL MEDIA EVEN IF
THEY DON’T WANT TO BE.
@BRYANKOROURKE
CONNECT WITH ME
TODAY
FOR FREE CONTENT

2. THERE ARE A DIVERSITY OF DIGITAL USERS
connect with me @bryankorourke
FREE CONSULTATION BRYANKOROURKE@GMAILCOM

3. #MARKETING IS ABOUT #BUSINESS
I’VE BEEN #PRACTICING FOR #35YEARS
@Bryankorourke

4. #IHRSAINSTITUTE APRIL 1-4 http://hub.ihrsa.org/ihrsa-2017-institute
JOIN ME AT IHRSA INSTITUTE

5. #MARKETING #BUSINESS #STRATEGY
#CHOICES #PLANNING #EXECUTION #LEARNING

6. #SELFAWARENESS #FINDYOUROWNPATH

8. “Posting Generic Content On A
Facebook Page Does Not Equate To
Effective Digital Marketing.”
~@BryankORourke

9. #MARKETING IN THE YEAR WE ACTUALLY LIVE IN
THIS IS HAPPENING IN YOUR #HEALTHCLUBS @EMMACCBARRY

10. FIRST 5 TO TWEET @BryankORourke @TomFriedman @IHRSA
GET FREE KINDLE COPY
#WHY #RECOMMENDED #RESOURCE #AGEOFACCELERATION
#OVERWHELMED #ATTENTION #COMPETITION

11. #IMPORTANCE OF #PATIENCE
#COMPETING FOR #ATTENTION #MARATHON

12. #DON’T HAVE #TIME
#MARKETPLACE #DOESN’T #CARE

13. #BEST #TIME #EVER @RINGERSLEV
#SHARE #YOUR #INSPIRATION

14. #IFSHECANDOIT #YOUCANDOIT
#ATTENTIONSPAN #BESTTIMEEVER

15. #MOBILE #SOCIAL #NOW

16. WHY #SOCIAL #NETWORKS ?
http://mediakix.com/2016/12/how-much-time-is-spent-on-
social-media-lifetime/#gs.Ez6xoBc

17. #WHY ? #ATTENTION

18. MARKETING IN THE
ERA OF MASS
ACCELERATION
WHY #SOCIAL #NETWORKS ?

19. MARKETING IN THE
ERA OF MASS
ACCELERATION
https://www.bloomberg.com/news/articles/2017-01-25/middle-aged-
americans-beat-millennials-in-time-spent-on-social-media
THE #MILLENNIAL #MYTH

21. #DIGITAL #MARKETING
#NOT #STATIC

22. #SHIFT #COST #CONTEXT
#COMPETING FOR #ATTENTION #MARATHON

23. INSTAGRAM ADS
MOST EFFECTIVE
FOR 65-74 OLDS
http://www.adweek.com/digital/older-users-
are-most-influenced-by-ads-on-instagram-
report/

24. #SNAPCHAT #MUSICAL.LY #ANCHOR
#NEWBIES

25. #FACEBOOKLIVE #SNAP #STORIES #VIDEO #NOTGENERIC
#WHAT CAN YOU BE #GOOD #AT ?

26. #VISUAL #STORIES #INSPIRATION @BRICKBODIESFIT
#SOCIAL #CONTEXT

27. #PODCASTS @WELLNESSFORCE
@JANMIDDELKAMP
http://www.fittechcouncil.org/podcast/

28. TWEET @BryankORourke @GaryVee @IHRSA For A
FIRST 5 MENTIONS #FREE KINDLE COPY
#STORYTELLING #RECOMMENDED #RESOURCE

29. #2006 #WineLibrary @GaryVee
#GREAT #DIGITAL #MARKETING #STRATEGY

30. https://www.garyvaynerchuk.com/podcast/
#RECOMMENDED #RESOURCE
#STORYTELLING #EARNSTRUST

31. http://savvysexysocial.com/
#RECOMMENDED #RESOURCE

32. #MARKETING #THANKYOU #ECONOMY
#STRATEGY #EARNTRUST #DELIGHT

33. #STRATEGY #ARBITRAGE #COST
#FIRSTMOVERADVANTAGE #NOROMANCE

34. #QUALITY #DOCUMENT #RIGHTSTUFF #RIGHTPLATFORM
#DIGITAL #STRATEGY #MARKETING

35. #JAB #JAB #JAB #RIGHTHOOK #CONVERSION
#DIGITAL #STRATEGY #MARKETING

36. BEST BRAND EXAMPLES
AND TACTICS
SPECIAL #HASHTAG, TAG INFLUENCERS, QUALITY
TIP
TIP : “Search Your
Area For
Influential Posters
On Instagram And
Reach Out To
Work With Them.”
4 Influencer
Campaigns You
Can Model
http://www.socialmediaexaminer.com/
4-successful-influencer-campaigns-
you-can-model/

37. BEST BRAND EXAMPLES
AND TACTICS
SPECIAL #, TAG INFLUENCERS, ABOUT THEM

38. BEST BRAND EXAMPLES
AND TACTICS
#CONSISTENT #HASHTAG UNIQUE, #QUALITY, TRACKING

39. BEST BRAND EXAMPLES
AND TACTICS
TIP
TIP : “Integrate
Tags, Themes,
Campaigns,
Across
All Platforms
But Be Native
To Each
Platform.”

40. BEST BRAND EXAMPLES
AND TACTICS
#CROSS
#PROMOTE
#PLATFORMS
#LINK

41. BEST BRAND EXAMPLES
AND TACTICS
######http://
uhurunetwork.co
m/fitness-
marketing-10-
creative-ideas/
Tip: “Run
Various Contests
Across Platforms
Using Hashtags.
10 Creative Gym
Promotion Ideas.

42. BEST BRAND EXAMPLES
AND TACTICS
SHORT #VIDEOS, #LINK IN BIO CONVERSION

43. BEST BRAND EXAMPLES
AND TACTICS
##INSPIRE, #STORYTELLING, #HASHTAGS

44. TOOLS
CONTENT
https://blog.hootsuite.com/
instagram-apps-for-business/

45. TOOLS
CONTENT
http://www.convinceandconvert.com/social-
media-tools/the-39-social-media-tools-ill-use-
today/

46. TOOLS
CONTENT
https://blog.bufferapp.com/new-
social-media-tools-2017

47. TOOLS CONTENT
iPhone, iMovies, Photos

48. #SOCIAL #AD #SPEND
#TARGET #PERSONALIZATION
https://blog.hubspot.com/marketing/
facebook-ads-successful-2017#sm.
000s9ev461bo0dg4qwv2mkzoln5oj

49. ENGAGEMENT

50. REVIEW SITES
http://www.jaybaer.com/
#RECOMMENDED #RESOURCE

51. http://www.jaybaer.com/
#RECOMMENDED #RESOURCE
#ALSO #HUG #YOUR #LOVERS #ENGAGE #ENGAGE

52. TOOLS
MANAGEMENT
http://www.bloggingwizard.com/best-social-
media-management-tools/

53. #CONCLUSIONS
#DIGITAL
#MARKETING

54. WEBINAR HAS DIVERSITY OF USERS
connect with me @bryankorourke
FREE CONSULTATION BRYANKOROURKE@GMAILCOM