Company Social Media Plan (Class Project)

1. Organics Plus
Social Media Action Plan
Your One Stop
Shop For:
When to Post
Where to Post
How to Post

2. Welcome!
As Organics Plus Grocery Stores has expanded the Marketing Team will now
include a dedicated Social Media team who will use these five platforms:
The Marketing Team has decided that our target audience included those
between 22-36 and those who live in Urban cities. Even though we do want to
reach a large population this age group seems to be the prime target. Also, since
women have seemed to take the lead on healthy eating we will be putting more
time into focusing in on women.
Twitter Word Press Pinterest Facebook Instagram

3. Why Twitter?
• Twitter is a quick way for us to
post about deals, holidays, and
even comical organic food jokes.
• Twitter offers a quick method of
communication between us and
the public.
• The majority of Twitter users fall
in the college and above
category.
• The majority of the users live in
Urban settings (location of our
stores).
http://www.pewinternet.org/2016/11/11/social-media-update-2016/

4. Twitter Strategy!
What/ when to Post
 Holiday’s (List at the end of slides)
 Large Special
 New Product
 Special Events, Closings, or Issues
 Comical ORGANIC FOOD related jokes
 Hootsuite states that the best post
days are Monday through Friday and
the best post times are before 9 am,
at noon, and after 4 pm
How to Post
 Create a message under 280 characters.
 Attached up to 4 pictures if needed.
Remember Hashtags
help spread a message
but to what audience
will it attract!

5. Pop Quiz! Which Tweet is Acceptable?
Tweet 1
 Gobble! Gobble! Come grab your
free range turkey TODAY. Show
your cashier this tweet to get 10%
off! #savingsfordayz
Tweet 2
 Free range turkey is here! Don’t
settle for the old fashion farm
raised and abused turkey. 10% off
at register if you show this tweet.
NEVER MAKE ANYONE FEEL TARGETED
“Farm raised abused turkey” may
seem okay but most people may feel
off put by this.

6. More Acceptable Tweets
 Happy Earth Day! Stop in today and
get a FREE Eco-Friendly tote with a
$10 dollar purchase. #free
#organicsplus (Post with picture of
totes)
 Long day at work? Stop by for some
yoga while your children in Organics
Plus Play Pen. #organicsplus
 Do you have a cool organic recipe
#organicsplus to be featured on our
Word Press “OrganicEats”!
 First day back in school… parents
stop by for a free cup of coffee you
are going to need it! #organicsplus
 Happy Mothers Day! Mothers, stop in
for a free donut and a chance to win
a $500 dollar shopping spree!
#freestuff #yasss #organicsplus
 Tomatos are in season and so is
Tammy’s Tomato Bisque. Check out
the link in our bio for the simple
recipe!!! #organicsplus #tomatos

7. Final Notes about Twitter
When to Post on Twitter?
Twitter Users are on the go and use it
for various reasons. Feel free to post
in the morning, afternoon, or evening.
Never before 6 am and never after 12
am unless told otherwise.
Why Twitter Again?
This platform can really help us
connect with the users and make them
feel like we are more of a friendly
neighborhood grocery store rather
than a chain.

8. Why Word Press?
 Word Press allows us to try a new
organic recipe’s blog.
 According to Word Press 409 million
people read over 22.9 billion pages in
a month span.
 Very simple design for recipes
 Word Press has continually dominated
the blogging market.
 Word Press does not have direct
demographic data but due to the fact
that it is the largest blogging
platform we felt that we could reach
a broad range of customers. All ages
can blog.
Category: All categories
Week blogger: (Worldwide)drupal: (Worldwide)sharepoint: (Worldwide)wordpress: (Worldwide)
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https://trends.google.com/trends/explore?q=blogger,dr
upal,sharepoint,wordpress

9. Word Press Strategy
What/ When to Post
 TEST RECIPES BEFORE POST!
 Picture of the food.
 If there is a difficult step take a
video and attach it within the post.
 As many sites state, deciding a day
and time for post depends on the
account. Therefore, we will start
by posting Wednesdays, Saturdays,
and Sundays at these times: 6 am,
11 am, and 4 pm (right before
meal times).
How to Post
 Click create post.
 Introduce the meal.
 Time to cook and heat, if needed.
 Provide ingredients (ALL FOUND IN
OUR STORES) and their quantities
needed.
 Steps.
 Picture and/or video.

10. Which Picture is the Best “Final
Product” Picture?
Picture 1 Picture 2
http://liveandletsfly.boardingarea.com/2017/05/19/review-
qantas-747-400-business-class/
The picture is not bad
but… the lighting is and
the sandwich should be
open to show the goods

11. Example Word Press Post
Patty’s Deviled Eggs
Oh no! The party is in 2 hours, but you
don’t have anything to bring. Don’t
worry Patty’s devil eggs are quick and
easy.
Time: 1 hour (Keep in Refrigerator)
1 carton of 12 Organics Plus Eggs
Pinch of Salt
Paprika used at cooks digression.
1. Boil eggs.
2. Peel eggs and cut in half.
3. Use the solid yoke to make the mix for
the eggs.
4. Mash the yoke while adding salt and
paprika.
5. Put the new mash into each egg half.

12. Final Thoughts on Word Press…
How do I get views?
 Add as many hashtags as possible
and always be creative.
 Have fun with the intro to the food
and try to think of cool names.
HUGE POTENTIAL!
Watch out for very
rude comments
and try not to
follow many small
accounts.

13. Why Pinterest?
Why?
 As stated our team does want to
put extra energy in grabbing
female attention. Since 70% of
users are women we felt this would
be a smart method
 Pinterest allows us to post pictures
along with links.
 People can create a pin section full
of our recipes!
Pinterest Stats
 200 million pins a month
 50% of new sign ups are men
 40% increase in users since last
year
 50% come from outside the USA
 70% are women 30% are men
 40% of users are in households of a
income higher than 100k
 Women are between 24-54
 61% of users find new brands
through the promotional ads

14. Pinterest Strategy
When/What to Post
 Pinterest states that it is best to
post any day 2 - 4 am or 2 – 4 pm.
Fridays focus on 8 – 11 pm. (we
suggest staying away from the 2
am to 4 am time period)
 Post a nice picture of the food
(seen on slide 10) then include
description and link to Word Press
page for the recipe.
How to Post
 Click + at the bottom right corner
of Pinterest and click Upload a Pin.
 Click Choose Image from computer.
 Pick a board for your Pin and add a
description.
 Click Save.

15. Example Pinterest Pin
When it comes to the
picture feel free to look
back at SLIDE 10 to make
sure it is quality.
#yum #advocado
#toast #morning
for the recipe to
jump start you day
right quickly click
this like (link)
Mother’s Morning
Jump Starter

16. Why Facebook?
WHY!
 Facebook has a large audience and
a large demographic.
 We are able to create pages.
 Allows us to host events.
 Albums.
 Simple Posting.
 Facebook is used by the vast
majority of are target market and
with the simple posting methods
this platform is ideal for us to each
the audience.
 Facebook Demographics
 Facebook users are 53% female and 47% male.
 Average Facebook user has 155 “friends”.
 56% of online Seniors aged 65+ are on Facebook and 63% are between age 50-64.
 87% of online users of age 18-29 are on Facebook.
 74% college graduates are on Facebook.
 72% of online users of income more than $75K are on Facebook.
 82 percent of 18 to 29-year-olds online in the U.S. use Facebook.
 79 percent of 30 to 49-year-olds online in the U.S. use Facebook.
 56 percent of U.S. online users ages 65 and up use Facebook.
FACEBOOK IS #1 USED
SOCIAL MEDIA!
https://www.omnicoreagency.com/facebook-statistics/

17. Facebook Strategy
When and What to Post
 Keep post down to 2 per day unless
an event or huge deal is coming
up.
 If a major event happens post an
album of pictures.
 No Character Count but keep it
under 300.
 Hootsuite says to post between 12
pm and 3 pm during the work week
expect on Tuesday and between 12
pm and 1 pm on weekends.
How to Post
 When posting a general post such
as a deal just type it out and post…
include hashtags.
 When posting an album first go
through and make edits to pictures
and then go under pictures. Create
an album with a NAME. Add all the
pictures and make sure no doubles.
 Always answer comments.

18. Example POST
Facebook Post
 It’s Raining Deals! Come get a free
fresh pizza from the market when
you buy $50 dollars worth of
Organics Plus meat. #pizza #yassss
#freefood
 Ahhhhh Easter is two days away
come get 5 cartons of eggs and get
a free egg coloring set! #easter
#eggcoloring
If you want to do a picture post…
here is an example:
GUYS! Our new line of organic
juice is out, come get a bottle
and a sample from a store near
you #HappyFruitJuice

19. Why Instagram?
Why!
 Instagram will allow us to post
pictures and small descriptions
about events, deals, and special
updates.
 As we are trying to reach the urban
population Instagram is used
greatly in urban setting.
 Instagram will allow us to connect
with the youth and hopefully turn
the into avid shoppers before they
are in their mid twenties.
https://sproutsocial.com/insights/new-social-media-demographics/
 59% of 18–29 year olds use
Instagram.
 33% of 30–49 year olds use
Instagram
 39% of adults living in urban areas
use Instagram
 37% of adults who make more than
$75,000 use Instagram

20. Instagram Strategy
When and What to Post
 Top post times according to
experticity Sunday: 5:00 p.m.,
Monday: 7:00 p.m. & 10:00 p.m.,
Tuesday: 3:00 a.m. & 10:00 p.m.,
Wednesday: 5:00 p.m., Thursday:
7:00 a.m. & 11:00 p.m., Friday:
1:00 a.m. & 8:00 p.m., and on
Saturday: 12:00 a.m. & 2:00 a.m.
 Post a recipe very so often for
holidays,
 Post a video of an event.
 Post any really cool deals.
How to Post
 Click on bottom middle plus sign.
 Then add picture, take a
picture/video, or even do a
boomerang.
 Add filter and edit picture.
 Finally add a description and tag
people.
 Don’t forget HASHTAGS

21. Instagram Examples
OrganicsPlus- Come one Come all!
Oranges are back in season and so is
our seasonal deal… 5 for $4!
#orangesfordayz
OrganicPlus- It’s been a long month
come join us Friday Night for local
wine and cheese. Link on account for
more information! #straightcheezin

22. Final Notes on Facebook
Try to…
 Like pages that support organic
food.
 Never copy another grocery stores
post.
 Comment on people who post
about our product.
 Invite everyone to our events and
leave it open all.
Remember…
 This platform holds the largest
audience and that means anything
posted on here, if in bad taste,
could damage our reputation
greatly.

23. More Pointers
Please keep post per day below 3.
Please respond to comments or tagged tweets within 12 hours.
Please review hashtags before posting.
Please review spelling/ grammar.
Please check Direct Messages hourly.
Check comments, delete other company’s trying to market and nasty comments.
Don’t post the same thing on every account.

24. Holidays and Events for Post!
2018
Earth Day (April 22)
No Diet Day (May 6)
Shrimp Day (May 10)
Women's Health Week (May 8-14, 2016)
Egg Day (June 3)
Cheese Day (June 4)
Herbs & Spices Day (June 10)
Eat Your Vegetables Day (June 17)
International Picnic Day (June 18)
First Day of Summer (June 20, 2016)
Include deals that go
along with the
holiday!

25. GOOD LUCK!