BtoB magazineBtoB Research Report – Sample Charts and InsightsSocial Media Marketing:Best-in-Class Marketers Rise to The T...
BtoB magazineTable of Contents
BtoB magazineEXECUTIVE SUMMARY (EXCERPT)SOCIAL’S KEY DRIVERSSocial media continues to make inroads in the marketing suite ...
BtoB magazineEXECUTIVE SUMMARY (EXCERPT)SOCIAL MONITORING TOOLSThe range of tools that marketers use to monitor, analyze a...
BtoB magazineAdoption of Social Media Marketing--Accelerating9%31%33%18%3%7%28%32%26%6%6%29%38%22%4%4%15%34%37%10%Stage On...
BtoB magazineEffectiveness of Primary Social Mediaby Marketing Goal2.102.462.752.943.163.193.223.353.583.593.633.86Product...
BtoB magazineSocial Media Budget Change57%42%1%IncreaseRemain the sameDecreaseSocial Media Budget ChangeHow will your comp...
BtoB magazineBtoB Research Report – Sample Charts and InsightsSocial Media Marketing:Best-in-Class Marketers Rise to The T...
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BtoB Social Media Research Report - "B2B Social Media Marketing: Best in Class Rise to the Top", May 2013

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BtoB’s newest research report, released May, 2013, is designed to provide senior-level marketers with a snapshot of the current state of social media marketing, and insights into trends to watch for going forward.

This reports includes over 54 pages and 72 charts and graphs that are based on the 432 responses from b2b marketers, surveyed in January and February 2013. From this research you will learn:
How are b-to-b marketers budgeting for social media marketing?
What social media strategies and tactics do they find to be most effective?
How are metrics being used to judge success?
Which social platforms are most preferred?

To learn more about this report, visit www.btobonline.com/section/intelligencecenter

Publicado en: Empresariales, Tecnología

BtoB Social Media Research Report - "B2B Social Media Marketing: Best in Class Rise to the Top", May 2013

  1. 1. BtoB magazineBtoB Research Report – Sample Charts and InsightsSocial Media Marketing:Best-in-Class Marketers Rise to The Top (May 2013)BtoB’s newest research report, releasedMay, 2013, is designed to provide senior-levelmarketers with a snapshot of the current state ofsocial media marketing, and insights into trends towatch for going forward.This reports includes over 54 pages and 72 chartsand graphs that are based on the 432 responsesfrom b2b marketers, surveyed in January andFebruary 2013. From this research you will learn:• How are b-to-b marketers budgeting for socialmedia marketing?• What social media strategies and tactics do theyfind to be most effective?• How are metrics being used to judge success?• Which social platforms are most preferred?To learn more about this report, visitwww.btobonline.com/section/intelligencecenter
  2. 2. BtoB magazineTable of Contents
  3. 3. BtoB magazineEXECUTIVE SUMMARY (EXCERPT)SOCIAL’S KEY DRIVERSSocial media continues to make inroads in the marketing suite as marketers realize its keystrengths. These include the opportunity to reach a larger audience via a popular platform andits (generally) low cost, in particular when it comes to “earned” social media content andmentions. Other factors include the widespread adoption of social media in the b-to-b market,and presumably the fear of being left behind in the use of this channel.It’s clear that the social phenomenon is driving the eager response by marketers. As of late2012, Facebook had more than 1 billion users worldwide, more than half of whom access thesite on mobile devices. Twitter has more than 500 million users worldwide, and LinkedIn hastopped 200 million users. The growth of these channels continues, as they improve theirinterfaces, add compelling new features and expand their advertising capabilities.Marketers continue to have multiple social media options at their disposal. In addition to the“big three” of LinkedIn, Facebook and Twitter—as well as trusted “standbys” such as bloggingand community forums—relative newcomers include Google+, which has the advantage ofbeing driven and promoted by the dominant search engine, and Pinterest, which is beingexplored for its business potential (along with other image-centric platforms such as Flickr andSlideShare). Meanwhile, YouTube cannot be underestimated as a valuable way to demonstrateproducts and services, and for the opportunity to have videos go viral through extensivesharing. YouTube is the world’s second largest search engine and is indexed by the world’slargest—its owner, Google.Source: BtoB magazine: Emerging Trends in B2B Social Marketing, March 2013To learn more about this report, visit www.btobonline.com/section/intelligencecenter
  4. 4. BtoB magazineEXECUTIVE SUMMARY (EXCERPT)SOCIAL MONITORING TOOLSThe range of tools that marketers use to monitor, analyze and report on their social mediamarketing campaigns is diverse. HootSuite is among the most popular dashboards, with GoogleInsights, Twitter’s TweetDeck, RSS feeds, Twitter Search, HubSpot and Salesforce.com’s Radian6 allhaving strong followings.HootSuite recently announced an integration with Webtrends Analytics for its enterpriseclients, which will add reports showing connections between social media messages and websiteconversation, including sources of most valuable traffic and the social platforms that provide thegreatest ROI. HootSuite also has entered the enterprise social media field with the recent launch ofHootSuite Conversations, a tool for internal team collaboration.Earlier this year, TweetDeck said it planned to suspend its mobile versions and focus developmentefforts on Web-based versions. With the rise of mobile, it will be interesting to see how thisdevelops.Salesforce.com recently combined social listening and analytics technology from its Radian6 toolwith content publishing and social media management solutions from Buddy Media, which itacquired last year. The upgraded Marketing Cloud now also includes metrics supplied by suchanalytics vendors as Clarabridge Link, Klout, Kred, Rapleaf and Trendspottr.HubSpot recently acquired Chime, whose plug-in for Google’s Chrome Internet browser aggregatesnotifications from Gmail, Facebook, LinkedIn and Twitter into a single stream of notices.Source: BtoB magazine: Emerging Trends in B2B Social Marketing, March 2013To learn more about this report, visit www.btobonline.com/section/intelligencecenter
  5. 5. BtoB magazineAdoption of Social Media Marketing--Accelerating9%31%33%18%3%7%28%32%26%6%6%29%38%22%4%4%15%34%37%10%Stage One: Noinvolvement. We have notchanged our businessoperations.Stage Two: Somewhatinvolved.Stage Three: Moderatelyinvolved.Stage Four: Very involved. Stage Five: Fullyintegrated. We center ourmarketing on social media.2011201220132014Please indicate your companys current stage of adoption of social media marketing tactics in terms ofadvertising, communications, customer support, new product development and other activities.Adoption of Social Media Marketing-- AcceleratingSource: BtoB magazine: Emerging Trends in B2B Social Marketing, March 2013To learn more about this report, visit www.btobonline.com/section/intelligencecenter
  6. 6. BtoB magazineEffectiveness of Primary Social Mediaby Marketing Goal2.102.462.752.943.163.193.223.353.583.593.633.86Product Co-creationProduct DevelopmentSales revenueCustomer SupportCustomer feedbackCompetitive intelligence/listeningLead generationSearch engine optimizationWebsite traffic-buildingCommunity building (i.e. listening to social buzz)Product/event promotionBrandingChoose how effective this ONE most important method of social media marketing is for the following marketing andcommunication goals. Please rate on a 1-5 scale where 1 is Not Very Effective and 5 is Very Effective.Effectiveness of Primary Social Media By Marketing GoalSource: BtoB magazine: Emerging Trends in B2B Social Marketing, March 2013To learn more about this report, visit www.btobonline.com/section/intelligencecenter
  7. 7. BtoB magazineSocial Media Budget Change57%42%1%IncreaseRemain the sameDecreaseSocial Media Budget ChangeHow will your companys social media marketing budget change in 2013?Source: BtoB magazine: Emerging Trends in B2B Social Marketing, March 2013To learn more about this report, visit www.btobonline.com/section/intelligencecenter
  8. 8. BtoB magazineBtoB Research Report – Sample Charts and InsightsSocial Media Marketing:Best-in-Class Marketers Rise to The Top (May 2013)To learn more and purchase this report, visitwww.btobonline.com/section/intelligencecenter

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