Business where it's not possible to show the offered product in real life could profit from the latest mobile technologies of Virtual and Augmented Reality. Please, find some core ideas on how to show your office or residential building to your potential customer on exhibitions or one-to-one meetings. If you want us to prepare your personalized app or touchscreen proposal, please, contact us: www.arworks.com szbudahazy@arworks.com

1. prepared by ARworks
Virtual and Augmented Reality solutions for
the Real Estate sector

2. Introduction
It may be difficult to grab the attention of the potential tenants or investors if they
are spread out in different geographic locations. On the following pages, we
would like to demonstrate you, how cutting edge mobile technologies can help to
solve this problem.
We picked the most prominent approaches for demonstration purposes.
Each approach can be further developed due to your specific needs
and goals – these are only the core ideas.

3. Concepts
Play
Brochure App
Virtual tour
New
Building
9000 sqm
Live Mock Up
(AR view)
Surround Them
(VR experience)

4. Concepts
In these core ideas you will find different devices, content and
technology – all of which can be ”mixed-and-matched”
together in order to create a large variety of solutions.

5. 1. Surround Them - VR experience
This content is helpful if you want to show the project
in close-to-reality form, especially for future projects.
This can incorporate 360° panoramic pictures, videos
or 360° recreated environment (using 3D models).
Users can enjoy the content using their own mobile
devices anywhere with or without a VR Glass, or at a
specific event (e.g.: malls).
Various uses:
Users can see the planned environment around themselves. It feels as if the
user would be on the location for real.
- Events (iPads and TV screens operated by hostess).
- At home (public app, users own mobile device)
- Location based content
(App will notify the user in specific locations)

6. 2. Live Mock Up - AR view
Augmented Reality content brings the user close to reality as
the building appears in front of them in real life, almost as a
touchable environment. Apart from 3D objects, we can use
animations, effects, videos and sound played on the
markerprint. This can be almost any printed material:
- Company brochure or existing magazine ad
- Billboards, printed graphics, or company logo, etc..
Various usage:
With the help of a printed material and a mobile device, users will see
the buildings come to life in front of them in 3D.
- At home or office (public app on users own phone)
- Events (pre-installed tablets)
- Specific locations (wherever the printout is)
New Building
9000 sqm

7. 3. Virtual Tour
The content can be:
- A virtual hostess guiding you through the journey
- High resolution and complex 3D models
- Video game-like free roam of the premises either
in 360° video or panoramic photos, or 3D virtual
environment
- Video inserts on the highlights
- Hotspots carrying additional information
- Timeline view of the building phases and future
plans
- Multimedia content and web links
Point of contacts:
A comprehensive 3D free walkaround with text/photo/video materials and any type of
business proposal
- Events (Touchscreens or tablets – can be
automated or operated by hostess)

8. 4. Brochure App
Deliver the relevant information that the users need
with a complex multimedia experience. It can include:
- Text, voice, 3D models, regular and panoramic
videos/ photos
- GPS, QR code, or iBeacon triggering content at
dedicated areas
- Data (size, availability, price, etc…) can be
changed remotely real time
Point of contacts:
21st century Brochure Apps provide a full multi-media experience with
extended and personalized information.
- Anywhere (public app, users own mobile device)
- Events operated by hostess, or automated
(Touchscreens or tablets)

9. 5. Play
Demonstration is turned into fun if users can interact
with the content. Ideas can be controlled with
gestures:
- Sim city type of games (build up the environment,
or alter existing ones)
- be involved in point-of-sales situations (e.g. malls,
exhibitions)
- Quiz or trivia questions can be raised
Point of contacts:
We allow users to play with and within the buildings. Through
gamification, users are more easily involved in the experience.
- Anywhere (public app, users own mobile
device)
- Events - Touchscreens or tablets

10. Summary
Nearly any content and any output can be mixed and matched for the
best result
IDEA
(using various
technologies VR, AR,
touch control, GPS, etc…)
Touchscreen
Pre-installed mobile
devices
VR display
3D models
360°panoramic
videos or photos
Multimedia
content
User’s mobile
devices

11. Delivering the idea
ARworks provides a full service approach for developing and
delivering the concept
- Idea development/specification
- Content development – 360 Video shooting, 3D modelling
- UI/UX Design
- App Programming
- Uploading, maintaining and monitoring
Typical development time, depending on the complexity, is 6-8 weeks.
Time can be shortened If we can get usable 3D models of the buildings.

12. Next steps
We wanted to give you an overview
of some of our ideas and solutions.
Please contact us, if you want us to elaborate any of the ideas
deeper or you need any other type of mobile solutions.
szbudahazy@arworks.com
www.arworks.com