Masterclass: How to Pitch Yourself and Your Blog Effectively
•
0 recomendaciones•220 vistas
- The document is from a masterclass on pitching oneself and one's blog. It provides tips on branding, crafting introductions, finding brand values, and pitching collaborations. - Some key tips included defining branding as becoming knowable, likable, and trustable; keeping introductions simple without buzzwords; and dedicating time to figuring out one's mission statement and brand values. - Examples were given of successful brand collaborations like The Travel Tester and BMW, and perspectives shared from travel brands on what makes a good pitch, such as demonstrating research, empathy, and addressing a specific need.
Recomendados
Recomendados
Más contenido relacionado
La actualidad más candente
La actualidad más candente (20)
Similar a Masterclass: How to Pitch Yourself and Your Blog Effectively
Similar a Masterclass: How to Pitch Yourself and Your Blog Effectively (20)
Último
Último (20)
Masterclass: How to Pitch Yourself and Your Blog Effectively
- 1. Masterclass How To Pitch Yourself & Your Blog Kash Bhattacharya Budgettraveller
- 4. Hi! I’m Kash
- 5. Best Collaboration- Sabrina Wulf/ Czech Tourism Traverse Creator Awards 2021 Blogger Of The Year, National Geographic Traveller 2016 Featured In The Guardian, New York Times Lonely Planet, La Repubblica & Vanity Fair Author-‘The Grand Hostels-Luxury Hostelsof The World’ Budget Traveller
- 8. • Branding Matters • Exercise No 1: Finding That Killer Idea • What Is Branding • Tips On How To Build Your Content Brand • Exercise No 2: Crafting The Perfect Intro • Exercise No 3: Superheroes: Discovering Your Brand Values • Finding The Perfect Brand Collaboration: Bmw And The Travel Tester • Profile Photo Confidence! With Phil Ammon • Pitching- Few Key Tips.
- 13. When I Say ‘Hostel’ You Think Of.. @BudgetTraveller @Traverseevents #Traverse21
- 15. 15
- 18. Plus Florence
- 19. 19
- 21. Guardian New York Times Lonely Planet Dagbladet Vanity Fair
- 23. Good Blog Gives People They Want @BudgetTraveller @Traverseevents #Traverse21
- 24. Great Blog/ Brand Solves People’s Travel Problems @BudgetTraveller @Traverseevents #Traverse21
- 26. Speak To The Person Next To You And Find Out Each Other’s No 1 Travel Problem/Pain Point Can You Both Find A Creative Solution/ Content Idea To Solve Their Problem?
- 27. Part 2 What Is Branding @BudgetTraveller @Traverseevents #Traverse21
- 28. 28 Standing Out @BudgetTraveller @Traverseevents #Traverse21
- 29. From The Crowd
- 30. It Is A Result
- 33. You End Up In Their Hearts & Minds @BudgetTraveller @Traverseevents #Traverse21
- 34. Migrationology
- 35. Karl Watson
- 41. To Use The Dating Analogy, Branding Is More Than Just Nice Photos, Logo…. @BudgetTraveller @Traverseevents #Traverse21
- 42. ‘Branding Is The Art Of Becoming Knowable, Likable, And Trustable.’ John Jentsch @BudgetTraveller @Traverseevents #Traverse21
- 48. Brevity And Clarity -- I Cannot Read Multiple Attached Documents Or 1,000 Word Emails. I Need To Know Who They Are, What They Want, And What They're Offering In A Few Sentences. Lauren Aloise-Devour Food Tours
- 50. No, It's About Who You Help And Why @BudgetTraveller @Traverseevents #Traverse21
- 51. What Job Do You Do? What Do You Do?
- 52. 52
- 53. I Help People Travel In Style On A Budget
- 54. I Inspire People To Discover Luxury Hostels
- 56. Craft The Perfect Intro Exercise No 2 @BudgetTraveller @Traverseevents #Traverse21
- 57. Keep It Simple With No Buzzwords. Aim For Intrigue Rather Than Information @BudgetTraveller @Traverseevents #Traverse21
- 58. 58 99 Designs
- 61. Instead, I Define It As, “Consistent Emotional Labor.” We Call A Brand Or A Person Authentic When They’re Consistent, When They Act The Same Way Whether Or Not Someone Is Looking. Seth Godin
- 62. 62 Adoptahostel
- 65. We Are Looking For Brand Affinity: Travel Adventure And Sustainability. A Clear Connection To The Movement We Are Trying To Build In The Rail Industry Across Audiences Is Key.. Eurail @BudgetTraveller @Traverseevents #Traverse21
- 66. Brand Values Exercise No 3 @BudgetTraveller @Traverseevents #Traverse21
- 67. If Your Brand Was A Superhero Who Would It Be? @BudgetTraveller @Traverseevents #Traverse21
- 68. What Are The 3 Things You Would Stand Against? @BudgetTraveller @Traverseevents #Traverse21
- 69. Dedicate Time To Figuring Out Your Why Of Blogging, Your Brand Values ‘Your Why’ Basically Is Your Mission Statement Takeaway
- 70. Build Up A Body Of Great Work With Testimonials To Show @BudgetTraveller @Traverseevents #Traverse21
- 71. References/Case Studies - Show Me Some Previous Work, Include A Quote From A Referral, Link Out To A Case Study... Anything To Boost Your Credibility And Create A Sense Of Fomo For The Business You're Pitching Is Key.. Lauren Aloise Devour Food Tours
- 72. Pitching
- 73. The Travel Tester X B M V
- 74. Research The Brand Follow The Trends @BudgetTraveller @Traverseevents #Traverse21
- 75. Isidora Rudolph Basel Tourism Very Important: We Don’t Like Generic Pitches Via Email – We Want To Read Why They Want To Come Especially To Basel And We Want Them To Have Done Some Research
- 76. Hi, I Want To Come To Hamburg! What Do You Want To To? "Feel Free To Tell Me What To Do!”
- 77. Nail The Intro
- 79. Empathy Is Everything @BudgetTraveller @Traverseevents #Traverse21
- 85. Do It Better
- 86. Jep Friis Egefjord Next House Copenhagen Maybe Provoke Me. In The Pitch, Take An Earlier Bloggers Work Or Something From Website/Insta And Say You Can Do Better.
- 89. Jep Friis Egefjord Next House Copenhagen Offer Should Include Different Levels Of Co-Operations If Possible; What Can I Get For A ‘Stay For Free Deal’. What Can I Get For ‘Stay And Eat Deal’. What Can I Get For ‘Paid Partnership’. And All Should Be Out In The Open.
- 92. Thank You!