Is your content going as far as it could on Twitter? In this webinar, you'll learn how to create irresistible Tweets – with a little help from science and Buffer's own recent research. By the time you leave, you'll know the words, format, timing and frequency to make your posts stand out – and have a game plan for A/B testing your own content for proven success. Presented by Buffer and Twitter on April 30, 2014

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The Science of Creating
Must-Click Content on Twitter
Courtney Seiter Jimmy Hang
+
@courtneyseiter @jimmyhang

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Today’s Agenda
• Writing Great Tweets
• Timing It Right
• Measuring and Testing

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Why Buffer & Twitter?
Your audience looks to you for multiple kinds of content on
Twitter. Buffer can help you plan, post and analyze the results.
Source: Twitter

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Twitter is Growing Fast
• There are 255 million active Twitter users
• More than 500 million Tweets are generated every day
• 76% of active users access Twitter via mobile device
• Link clicks account for 92% of all user interaction with Tweets
Sources: Twitter, Salesforce

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Unlock the Value of Twitter for
Your Business
Source: Twitter + DB5 Research Study

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Establish Your Business
Personality
Be authentic. Tweet like you would talk to a good friend.

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Writing Great Tweets

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The Most Shareable Phrases
Source: Buffer, Dan Zarrella

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Formatting Your Posts
Source: Conductor

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The Science of Hashtags
Source: Salesforce

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The Science of Tweet Length
Source: Track Social

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Images and More

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The Power of Images
Source: Buffer

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Twitter Promotions

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Direct Response

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Lead Gen Cards

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When Should I Tweet?When Should I Tweet?
#tweetscience

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The Science of Timing:
Weekends
Source: Salesforce

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The Science of Timing:
Weekdays
Source: Argyle Social

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The Science of Timing: Daytime
Source: Salesforce
There is a 30% greater engagement rate when Tweets are
published during the day (between 8AM-7PM).

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The Science of Timing:
Afternoons
Source: KISSMetrics

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The Science of Timing: Mobile
Source: Compete

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How Often Should I Tweet?

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More Frequency =
More Engagement
Source: Track Social

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But Pace Yourself
Source: Dan Zarrella

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Try a Content Calendar
Download the kit

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Measuring and Testing
#tweetscience

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Measurement
• Follower growth: How many new followers you get every day,
week or month.
• Follower quality and engagement: How many users interact with
your account.
• Reach: How many users favorite or retweet your Tweets.
• Clicks: How many users click on your links.
• Conversion: How many users sign up for your service or buy
your product.

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Testing: Timing

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Testing: Headlines

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Resources
• business.twitter.com
• blog.twitter.com/small-business
• blog.bufferapp.com
• open.bufferapp.com
• Follow @TwitterSmallBiz
• Follow @buffer

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Try Buffer For a Month - Free!
bufferapp.com/twitterbiz

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$50 Twitter Ads Credit!
twitter.com/twittersmallbiz

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Questions?