For past two years, our social media referral traffic has been in decline and our engagement numbers have dwindled.
It's a bit scary to admit:We as a Buffer marketing team---working on a product that helps people *succeed* on social media---have yet to figure out how to get things working on Facebook (especially), Twitter, Pinterest, and more.
Here's what we think it all means.
https://blog.bufferapp.com/lost-traffic
8. Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
9. Maybe we need to hire a full-time social media
manager.
Maybe I'm no good at social media marketing.
Maybe our sharing ratio is off:Too much content,
not enough conversation.
Maybe everyone else is failing,too!
Maybe we need to post more often.
Maybe we need to post less often.
??????
24. What if ...
we had a Twitter feed so compelling
that people wouldn't just hope our tweets showed
up in their timeline but they would go directly to
twitter.com/buffer all day every day to see
absolutely everything we tweeted?
25. What if ...
we had a Facebook page that felt so
uniquely valuable, personal, and intimate
that our posts arrived in the News Feed as
frequently as birthdays and baby
announcements?