The document provides information about the Bulldog Awards and tips for increasing chances of winning one. The Bulldog Awards are judged exclusively by journalists and are considered prestigious in the PR field. Winning comes with benefits like publicity and credibility. Five tips are provided for submissions: show creativity and originality, strategic brilliance in targeting media, ability to respond quickly to news, strong execution of plans, and demonstrating results relative to budget. Following these tips is guaranteed to increase chances of winning a Bulldog Award.

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2. The Bulldog Awards are the
pinnacle of accomplishment
in the PR and communications
business because they come
with prestige.

3. Our gold award definitely gave our account
team a huge morale boost, and it helps us
market ourselves.The Bulldog Awards are
critically important because journalists are
our ultimate client. When you win, it’s like the
Good Housekeeping Seal of Approval on your
work—it imparts extraordinary credibility.
Steve Cody, Founder and Principal, Peppercom
“
”

4. The Bulldog Awards are
the only programs judged
exclusively by working
journalists from publications such
as Forbes, National Geographic Traveler,
the Washington Times, USA Today, The
Oregonian and Philanthropy Magazine -
this includes a Pulitzer Prize winner!

5. The Bulldog Awards also come with so
much publicityincluding but not limited to:
A feature story in our Daily ’Dog Winning PR
newsletter going out to over 60,000 PR and
communications pros
Highlights in all our social channels with
thousands of contacts
Mention in a national press release
The coveted Bulldog Award framed certificate

6. THINKING OF SUBMITTING?
FOR WINNING A
BULLDOG
AWARD
5
TIPS
HERE
ARE

7. Creativity and originality in conceiving
the story angle, technique or implementation
strategy, especially in the face of adversity,
such as small budgets, little-known clients or
difficult-to-distinguish products or services.
TIP1

8. Strategic brilliance in determining
which media and journalists to pitch or how to
position your company or product. Judges give
particular credit for media relations successes
dependent on an intimate knowledge (and/or
thorough research) of your target media and
current PR technology
TIP2

9. Fast thinking and quick turnaround
in responding to breaking news, crisis or the
need of the media for rapid response from you.
TIP3

10. Extraordinary execution of your plan.
How astutely have you taken advantage of
advanced PR technology and how adeptly have
you used it? How masterfully have you employed
PR techniques to make an impact and attract
favorable media and public attention?
TIP4

11. Results, results, results.
How many media—especially the nation’s
most influential media—picked up your
story, particularly those media with tough
requirements and little space for PR-
driven stories? Relative to your budget,
how much impact did you make?
TIP5

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BULLDOGAWARD
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