Indie music is music produced independently from major labels and involves a DIY approach. Indie folk emerged in the 1990s from artists influenced by folk, country, and indie rock. The document discusses indie/folk music artists like KT Tunstall, Ellie Goulding, and Birdy. It analyzes music videos for Suddenly I See by KT Tunstall and Skinny Genes by Eliza Doolittle, noting that they contain elements stereotypical of the genre like performance aspects and relatable clothing. Indie/folk music videos typically feature medium shots, close-ups, and tracking shots to showcase the artist and create a sense of connection between the artist and audience.

1. GENRE RESEARCH

2. Indie music is music produced independently from
major commercial record labels or their
subsidiaries – they have a “do it yourself” approach
to recording and publishing.
Indie folk music arose in the 1990's from artists in
the indie rock community influenced by folk music,
country music and indie rock.

3. ARTISTS IN THE GENRE
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Kt Tunstall
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Ellie Goulding
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Birdy
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Sara Bareilles
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Helen Austin
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Taylor Swift
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Marina and the Diamonds
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Lisa Jaeggi
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Eliza Doolittle

4. Kt Tunstall – Suddenly I See
This video is very unstereotypical of the genre, as it has a lot of
entropic features such as the city being built up around her, and
it moving from the city to hills. The genre would typically have a
lot of performance element.
The setting of the video, which is the movement of different
places, shows the audience that it is a very upbeat song which
makes it quirky, this makes it stereotypical for the genre.
The performance aspect of the music video is stereotypical for
the genre as it shows her moving about and singing, with
enthusiasm. This makes the target audience feel they can move
along to it and relate.

5. Eliza Doolittle – Skinny Genes
This music video is quite
stereotypical of the genre as it
contains a balance of narrative and
performance. It has a lot of
redundant features such as
instruments being played and
colourful settings.
The performance aspect of the music
video is stereotypical of the genre as
she moves along to her singing.
The mise-en-scene of the artist
allows the target audience feel as
though they can relate to her as she
is wearing typical, normal clothing.

6. Editing and Cinematography
Indie/folk music videos will typically have a lo of
medium long shots to show the artist singing/playing
an instrument in the performance aspect of the video.
They want to capture the mise-en-scene of the video
too, through lighting and how the artists' are dressed.
There are a lot of close ups, this is a necessity though
as it will be part of the record contract in order to
promote the artist.
Sometimes there will be tracking shots in music videos
in the genre, this creates an illusion of the artist
walking with the audience, perhaps so they feel that
they can connect with the artist

7. Editing and Cinematography
Indie/folk music videos will typically have a lo of
medium long shots to show the artist singing/playing
an instrument in the performance aspect of the video.
They want to capture the mise-en-scene of the video
too, through lighting and how the artists' are dressed.
There are a lot of close ups, this is a necessity though
as it will be part of the record contract in order to
promote the artist.
Sometimes there will be tracking shots in music videos
in the genre, this creates an illusion of the artist
walking with the audience, perhaps so they feel that
they can connect with the artist