Carrefour Presentation about its history, introduction,businesses and competitors along with its success strategy

2. University Of
Education
Lower Mall Campus,Lahore.

3. Group Name:“Storm breakers”
M.Taha(Group leader)
Ushna
M.Muneeb
Zain Haider
Rana Fazeel
Ali Asjad

4. TOPIC FOR PRESENTATION:
CARREFOUR
(French multinational retail and wholesaling corporation)

5. INTRODUCTION:
Carrefour SA (Carrefour) is a global consumer goods retailer. The company operates through a network of
supermarkets, convenience stores, hypermarkets, discount stores, and cash-and-carry stores. It operates
multi-format and omnichannel retail platforms and retails merchandise through e-commerce websites The
company offers an extensive portfolio of food and non-food products, including fresh produce, local
fresh produce, local specialties, consumer goods, clothing, consumer electronics, home furnishing goods,
home furnishing goods, and cultural goods. Carrefour operates stores under the Carrefour City, Carrefour
Carrefour City, Carrefour Contact, Carrefour Express, Carrefour Bio, Promocash, Proxi and Carrefour

6. HISTORY:
• Carrefour’s history began over 60 years ago, with its founding father, Marcel Fournier, a visionary
entrepreneur, and the opening of the first hypermarket in France. Carrefour has retained its
pioneering spirit and has continuously reinvented itself since then. The key dates in the Group’s
development.
• 1959: creation of Carrefour
• Carrefour’s history began in 1959, following a meeting between Marcel Fournier, owner of a
owner of a novelties shop in Annecy, and the Badin-Defforey family, a food wholesaler in Lagnieu

7. • 1960: OPENING OF THE FIRST CARREFOUR SUPERMARKET AT THE CROSSROADS OF
AVENUE PARMELAN AND AVENUE ANDRÉ THEURIET IN ANNECY IN JUNE 1960.
• 1963: opening of the first hypermarket
• 1970: listing on the Paris stock market
• 1992: Carrefour invests in the quality and safety of our products
• 1993: Carrefour continues to expand internationally
• 1997: Carrefour continues to expand internationally and launches the Reflets de France brand
• 1999: Carrefour becomes the world’s second largest retail business
• 2000: launch of the on-line supermarket
• 2013: Carrefour celebrates 50 years since its first hypermarket moves into Africa
• 2014: Carrefour becomes involved in shopping centre management
• 2016: Carrefour invests in e-commerce and in convenience brands
• Carrefour 2022" continues on its path

8. COMPETITORS :
• Ahold Delhaize, Walmart, Tesco, Publix ,Kroger & Amazon..
• According to Similarweb data of monthly visits, carrefour.com’s top competitor in November 2022 is carrefouruae.com with
2.1M visits. carrefour.com 2nd most similar site is mercadolivre.com, with 16.9M visits in November 2022, and closing off the
top 3 is walmart.com with 542.2M.
carrefouregypt.com ranks as the 4th most similar website to carrefour.com and cdiscount.com ranks fifth. carrefouregypt.com
and cdiscount.com received 1.0M visits and 49.9M visits in November 2022, respectively.
The other five competitors in the top 10 list are mercadolibre.com.ar (136.9M visits in November 2022), fnac.com (39.1M
visits in November 2022), amazon.fr (196.4M visits in November 2022), alcampo.es (2.8M visits in November 2022), and
carrefourkuwait.com (155.5K visits in November 2022).

9. SUCCESS STRATEGY:
• In January 2018, the CEO, Alexandre Bompard, announced a new strategic plan for the company titled “Carrefour
2022”. Its main objective is to make Carrefour “the global leader of food transition for all.”
• Due to changes in the competitive landscape, such as the proliferation of start-ups offering easier services, dynamic
client expectations/eating behaviors, Carrefour had to redesign its strategy in order to reassert its retail authority
globally.
• Simplify the Organization
• Become More Productive and Competitive
• Creating an Omni-Channel Universe
• Centering the Offering on Food Quality