Understanding social, how brands and events use social effectively, and a step by step roadmap to successfully engaging social at an event.

1. #SiteCanada
@SamStanton
sam@redbutton.tv
SOCIAL FACTS
JOIN THE CONVERSATION

2. DIGITAL REPUTATION
5 SECONDS
✓ haircut
✓ pearly whites
✓ nice smile
✓ good posture
✓ eye contact
✓ firm handshake
✓ pressed shirt
5 CLICKS

3. TIMES CHANGE
2013
1990

4. CONNECTED SOCIETY
4/5
gigaom.com - 13

5. CONNECTED SOCIETY
ADS
FRIENDS
6%
90%

6. CONNECTED SOCIETY
1 in 5
cbsnews.com - 13

7. CONNECTED SOCIETY
1 in 5
WSJ.com - 13

8. CONNECTED SOCIETY
28% DENIED
academia.edu - 13

9. CONNECTED SOCIETY
97%
techcrunch - 13

10. CONNECTED SOCIETY
10 posts a second
businessinsider.com - 13

11. CONNECTED SOCIETY
seriously??
93% SOCIALLY REVIEWED
humanresources.com - 13

12. CONNECTED SOCIETY
Text
Text
6 BILLION
thenextweb.com - 12

13. CONNECTED SOCIETY
cnn.com - 13

14. CONNECTED SOCIETY
businessinsider.com - 12

15. CONNECTED SOCIETY
NETWORKS
EXPLAINED

16. CONNECTED SOCIETY
CHINA
1,332,060,000
INDIA
1,166,900,000
FACEBOOK
1,114,553,400
TWITTER
514,099,000
UNITED STATES
309,401,300
341,772,821
expandedramblings.com - 13

17. FACT

18. FACT
1 billion likes = SUCCESS
PATH MOST
HAVE TAKEN

19. SOCIAL EXPLAINED
YOU

20. SOCIAL EXPLAINED

21. SOCIAL EXPLAINED

22. FACT
“WE MUST USE SOCIAL MEDIA
IN EVERYTHING WE DO!”
EFFECTIVELY IMMEDIATELY!!!

23. FICTION
“OUR PEOPLE AREN’T REALLY
IN TO THAT SOCIAL STUFF”

24. FACT

25. FACT
YOUR
CHOICE
#ARRIVING

26. FACT
BE HIP
BE SAVVY
BE RELEVANT
BE A LEADER

27. FACT
VALUE
VEN
UE
INNOVATION
CON
T
ENCE
XPERI
E
!
INSIGHT
ENT

28. FACT
!
AMPLIFY REACH
!

29. FACT
DIGITAL
PRESENCE

30. FACT
LEADERSHIP

31. !
....uuuhhhhhh
....so how do we do this
.....and stuff ?

32. STEPS TO SUCCESS
DEFINE
SUCCESS
events

33. CONTENT DESIGN
BROADCAST SCHEDULE
GUESTS
PROMOTIONAL
OBSERVATIONAL
INFORMATIONAL
BRAND/EVENT
STEPS TO SUCCESS
events

34. STEPS TO SUCCESS
events
#PickAShortMemorableLongLiving
HashtagThatCanAndWillLiveLong
AfterYourEvent!
E
V
E
R
G
R
E
E
N

35. STEPS TO SUCCESS
PRESENCE & IMAGE

36. STEPS TO SUCCESS
PROMOTE
THE
HASHTAG
events

37. STEPS TO SUCCESS
events
ASK
PEOPLE
TO USE IT

38. STEPS TO SUCCESS
LIFT SOCIAL SAVVY & IQ
events

39. STEPS TO SUCCESS
AGGREGATION/MODERATION/FILTRATION/CURATION
events

40. STEPS TO SUCCESS
RAPID RESPONSE & TRIAGE
events

41. STEPS TO SUCCESS
RANKING & GAMIFICATION
events

42. STEPS TO SUCCESS
LIVE STREAM & LEGACY
events

43. STEPS TO SUCCESS
events
STOP
SHOOT
SHARE
SEE
SPARK CONVERSATION

44. STEPS TO SUCCESS
events
STOP
SHOOT
SHARE
SEE
PRINT

45. STEPS TO SUCCESS
BLUE CARPET
events

46. STEPS TO SUCCESS
events
#Formula1 #RedBull
#Formula1 #DTM
SHARE THE LOVE, well the tagged photos!

47. STEPS TO SUCCESS
events
“future is…..”
“best new feature is…”
“this presenter rocks!”
“our company does great things!”
“wouldn’t miss this event ever!”
REAL TIME INSIGHT

48. STEPS TO SUCCESS
events
REAL TIME INSIGHT

49. STEPS TO SUCCESS
REAL TIME CONTENT MARKETING
events

50. STEPS TO SUCCESS
CORPORATE CLIFF NOTES
YourEvent
@SamStanton says...form a strategy, plan for what you know, prepare for what you don’t! #4events
2 minutes ago
REAL TIME CONTENT MARKETING
events

51. STEPS TO SUCCESS
VISUALIZE, ENTERTAIN, INTERACT
events

52. STEPS TO SUCCESS
REWARD & REINFORCE
events

53. STEPS TO SUCCESS
INFORMATION - PROMOTION - SPONSORSHIP
events

54. STEPS TO SUCCESS
EXPOSURE(
51.4(Million(
REACH(
20.1(Million(
POST EVENT SUCCESS
events

55. STEPS TO SUCCESS
POST EVENT SUCCESS

56. BUZZtake-aways
@SamStanton
1 min ago
@SamStanton
1 min ago
@SamStanton
1 min ago
The conversation is happening whether you join it or not! #4events
Gain valuable, real-time, INSIGHT about your event/customers! #4events
AMPLIFY audience reach and impact exponentially! #4events

57. BUZZtake-aways
#SiteCanada