Ground Coffee http://buyorganiccoffee.org/982/ground-coffee/ Many coffee drinkers purchase regular ground coffee because it is cheaper and quicker to prepare than organic whole bean coffee. Our belief is that buying ground coffee is a mistake! There are ways to store coffee and preserve freshness if you use ground coffee but you still lose flavor, health benefits and aroma compared to storing whole beans, especially if you roast your own. Ways to Store Ground Coffee • Keep stored ground coffee away from heat. This typically means not using the cupboards directly above your stove or refrigerator. Store ground coffee away from heat and sunlight. • Ground coffee is typically packed without air in a sealed bag. After you open the bag store the ground coffee in an airtight container. • Buy ground coffee in small quantities. Then prepare and drink ground coffee as soon as possible because exposure to air uses up the antioxidants that provide much of the aroma and flavor of coffee as well as the many good health effects of drinking coffee. • The problem with ground coffee is that it starts to lose its freshness as soon as it is exposed to the air. Roasted beans typically hold one to freshness for six months if properly stored and green coffee beans are good for two years. Whole Bean Instead of Ground Coffee You can get the same amount of flavor and more health benefits from freshly ground coffee beans. It takes must a minute to grind your roasted coffee. And you can easily use less coffee and get the same or better flavor than you would if you use old stale ground coffee. The health benefits of coffee derive from the antioxidants and these antioxidants stay fresh and active longer when the coffee bean is intact. Green Coffee Beans The best way to ship and store coffee is as green coffee beans. When correctly dried, stored and shipped, green coffee beans remain fresh and retain their antioxidant levels for up to two years. This beats the heck out of watching your ground coffee lose its freshness as soon as you open the bag! Wholesale coffee is sold as green coffee beans.