Más contenido relacionado La actualidad más candente (20) Similar a Facebook & Beyond: Advanced Marketing Options (20) Más de BWEST Interactive (20) Facebook & Beyond: Advanced Marketing Options4. The next step is maintaining regular
interaction and then monitoring your
reader behaviour.
8. Facebook Audit
Who are your current users
− Age, gender, location
− Interaction (day, time, content)
− Types of media
12. Strategy / Tactics (examples)
Increase awareness / build network
− Targeted Advertising
− Viral promotions
− UGC / CGC
Add value for advertisers
− Promote advertisers
− Integration
− Coupons / specials
15. SM Strategy Breakdown
1. Content
− You’ve got it in spades. Now what?
− Delivery methods / frequency
− Listen & watch
− Discussion – encourage it
− Personality – have one
19. SM Strategy Breakdown
2. Engagement
− Determine tools (Sysomos, Wildfire)
− Network building (Find people, engage
on relevant pages)
− Social media ready website
21. What to update…
A blog post
An event
Ask a question / get feedback
Comment on a post
Post to other Pages…
26. SM Strategy Breakdown
3. Management (tools & systems)
− Incoming & Outgoing
− Identify resources
− Hootsuite / Sysomos / Facebook for
iPhone & Blackberry
42. 2. Add Custom Tabs
• Custom content & functionality
• Replicate your website
• Leverage existing content (blog, news,
RSS)
45. Creating a Custom Tab
• Go to the main page and click “Edit Page”
• Select the FBML application and click on the
pencil icon to begin editing.
51. 3. Add a Few “Apps”
• Find existing apps
– Most popular
– Add value
• Building custom apps
– Seamless integration
– Branded
– Go viral
55. 4. Contest & Sweepstakes
Promote & monetize user generated content
– Drive engagement
– Leverage the viral factor
– Acquire new fans
61. 4. Integrate SM Tools
• “Local Social” is the current rage
– Foursquare
– Facebook places
– Twitter / YouTube
68. Let’s Review
Develop your strategy
Identify internal resources
Define metrics & track religiously
Listen
Engage
Add value
Test, track and tweak…