Go to www.slidebooks.com to Download and Reuse Now a Simple Strategic Plan Template in Powerpoint | Created By ex-McKinsey & Deloitte Strategy Consultants.

1. Strategic Plan
CEO:
Chief Strategy Officer:
Date:
Version:
Contact Email:
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Replace by your own
logo
Insert company name

2. 22
Table of content
1. Executive summary
2. Market analysis
3. Competitor analysis
4. SWOT
5. Mission and Vision statements
6. Key strategic goals
7. Strategy Map
8. Balanced scorecard
9. Roadmap
10.Exhibit

3. 33
Executive summary
Mission statement, Vision statement and Strategic goals (Template 1)
Insert strategic
goal #1
(e.g. Add and
retain high value
customers)
Insert strategic
goal #2
Insert strategic
goal #3
Company’s Mission statement
Company’s Vision statement
Why
What
How

4. 44
Executive summary
Mission statement, Vision statement and Strategic goals (Template 2)
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Insert your own text Insert your own text Insert your own text
Insert your own text
Vision Statement
Strategic Goal #1
Insert your own text
Mission Statement
Insert your own text
Insert your own text
Insert your own text
Insert your own text
Strategic Goal #2 Strategic Goal #3 Strategic Goal #4
Key Initiatives Key Initiatives Key Initiatives Key Initiatives

5. 55
Executive summary
Mission statement, Vision statement and Strategic goals (Template 3)
• Replace by your own text
• Replace by your own text
Mission Statement &
Vision
Strategic Goals
• Replace by your own text • Replace by your own text • Replace by your own text
Key initiatives
• Replace by your own text • Replace by your own text • Replace by your own text

6. 6
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

7. 77
Financial Perspective
Customer Perspective
Internal Perspective
Learning & Development Perspective
Insert text Insert text Insert text
Insert text Insert text Insert textInsert text Insert text
Insert text Insert text Insert textInsert text Insert text
Insert text Insert text Insert textInsert text Insert text
Executive summary
Strategy Map

8. 88
Levelof
Priority
FY16 – FY17 FY19+
 Insert strategic goal
 Insert strategic goal
 Insert strategic goal
FY17 – FY19
Phase 1
Phase 2
Phase 3
 Insert strategic goal
 Insert strategic goal
 Insert strategic goal
Executive summary
5 year Roadmap
 Insert strategic goal
 Insert strategic goal
 Insert strategic goal
Insert your own text to describe
this phase
Insert your own text to describe
this phase
Insert your own text to describe
this phase

9. 99
Table of content
1. Executive summary
2. Market analysis
3. Competitor analysis
4. SWOT
5. Mission and Vision statements
6. Key strategic goals
7. Strategy Map
8. Balanced scorecard
9. Roadmap
10.Exhibit

10. 1010
Market analysis
Target market - Template
• Describe in this text block your target market(s), that is to say the group of customers that you want to market your
products to.
• To identify your target market(s), you can use customer segmentations such as:
o Geographic segmentation
o Demographic/socioeconomic segmentation: gender, age, income, occupation, education, household size, and stage in
the family life cycle)
o Attitudes
o Psychological profiles
• If you have more than one target market, you ideally will have to tailor your mix marketing (4Ps) for each one of your target
markets
Target Market description

11. 1111
Market analysis
Target market size - Template
• Estimate the Total Available Market (TAM) size
• TAM refers to the global revenue opportunity available for a product or service
• Some sources of information such as government data, trade associations, financial
data from major players and customer surveys should help you to provide a rough
estimation
Total Available Market (TAM)
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
• Estimate the Serviceable Available Market (SAM) size
• SAM refers to the percentage of the Total Available Market (TAM) that you can
actually serve
Serviceable Available Market (SAM)
• Estimate your Target Market size based on your estimation of the TAM and SAM size
• Target market refers to the group of customers that you want to market your products
to
Your Target MarketTarget Market
Market
Share
• Estimate your market share (in percentage and dollars) based on your unique selling
proposition and marketing plan
• Your market share refers to a percentage of your target market
Your Market Share

12. 12
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

13. 1313
Market analysis
Target market growth - Template
• Estimate the Total Available Market (TAM) revenue growth
Total Available Market (TAM)
Total Available
Market (TAM)
Serviceable Available
Market (SAM)
• Estimate the Serviceable Available Market (SAM) revenue growth
Serviceable Available Market (SAM)
• Estimate your Target Market revenue growth
Your Target MarketTarget Market
Market
Share
• Estimate your market share growth
Your Market Share
• A simple way of forecasting the market
growth is to extrapolate historical data
into the future
• A more accurate way is to study growth
drivers such as demographic
information and sales growth in
complementary products - 10% every year between 2014 and 2020
+ 1% every year between 2014 and 2020
+ 10% every year between 2014 and 2020
+ 2% every year between 2014 and 2020

14. 1414
Market analysis
Market profitability - Guiding principles
The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market or industry by analyzing
the forces acting upon it:
Rivalry
• British
Airways
• British
Midland
• Dan Air
Bargaining power of
Suppliers
• Fuel companies
• Aircraft companies
• Labor
• Catering suppliers
Bargaining power
of Buyers
• Business
travellers
• Pleasure travellers
Threat of new
entrants
• Foreign airlines
• National airlines
• New companies
Threat of
Substitute
products
• Bus, Rail, Car
• Video
conferencing
Example of the Porter’s five forces tool applied in the airline industry

15. 1515
Market analysis
Market profitability - Template (1/2)
The Porter’s Five Forces tool is helpful to assess the attractiveness and profitability of a market by analyzing the forces
acting upon it:
Rivalry
• Insert a brief
description
Bargaining power of
Suppliers
• Insert a brief description
Bargaining power
of Buyers
• Insert a brief
description
Threat of new
entrants
• Insert a brief
description
Threat of
Substitute
products
• Insert a brief
description

16. 1616
Market analysis
Market profitability - Template (2/2)
• Insert a more comprehensive
description
Bargaining power of Suppliers
• Insert a more comprehensive
description
Bargaining power of Buyers
• Insert a more comprehensive
description
Rivalry among firms
• Insert a more comprehensive
description
Threat of Substitute products
• Insert a more comprehensive
description
Threat of new entrants

17. 1717
Market analysis
Market trends - Guiding principles

18. 1818
Market analysis
Market trends - Template
• Insert the description of the trend #1
Insert the title of the trend
#1
• Insert the description of the trend #2
Insert the title of the trend
#2
• Insert the description of the trend #3
Insert the title of the trend
#3

19. 19
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

20. 2020
Market analysis
Key success factors (KSF) - Guiding principles

21. 2121
Market analysis
Key success factors (KSF) - Template
• Insert the description of the KSF #1Insert the title of the KSF #1
• Insert the description of the KSF #2Insert the title of the KSF #2
• Insert the description of the KSF #3Insert the title of the KSF #3

22. 2222
Table of content
1. Executive summary
2. Market analysis
3. Competitor analysis
4. SWOT
5. Mission and Vision statements
6. Key strategic goals
7. Strategy Map
8. Balanced scorecard
9. Roadmap
10.Exhibit

23. 2323
Competitor analysis
Competitor identification - Template
• Competitor A
• Competitor B
• Competitor C
• Competitor D
1.Key National Competitors
• Competitor E
• Competitor F
• Competitor G
• Competitor H
2.Key International Competitors
• Competitor L
• Competitor M
• Competitor N
• Competitor O
4.New Entrants
• Competitor I
• Competitor J
• Competitor K
3.Substitutes

24. 2424
Competitor analysis
Competitor comparison - Template (1/2)
Criteria
Revenue Profit Market share Main activity
Number of
employee
Product
quality
Insert your
own text
Competitor A
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Competitor B
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Competitor D
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Insert your
own text
Compare your competitors with relevant criteria

25. 2525
Competitor analysis
Competitor comparison - Template (2/2)
0
0.5
1
1.5
2
2.5
3
3.5
4
Competitor A Competitor B Competitor C Competitor D Competitor E
Revenue Profit
Competitor Revenue and Profit
Insert your key message
You can edit the data chart with the following process:
>Double click on the graph > click Design > Click on “Edit
Data” >Update the table with your own data

26. 26
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now

27. 2727
Competitor analysis
Competitor positioning - Template
20
15
10
5
0
-5
A
B
C
Gaining market share
Losing market share
Average
market
growth
0 10 20 30 40 50
CompanyGrowth(%)
Market Share (%)
= $ xx million in sales
Insert your key message
60
Position your competitors with a 2 by 2 or 3 by 3 matrix
using relevant criteria
D

28. 2828
Competitor analysis
Competitor ranking - Template
Rank your top 3 competitors and insert their logo in the slide

29. 2929
Competitor analysis
Key findings - Template
• Insert the description of the key finding #1
Insert the title of the key
finding #1
• Insert the description of the key finding #2
Insert the title of the key
finding #2
• Insert the description of the key finding #3
Insert the title of the key
finding #3

30. 3030
Table of content
1. Executive summary
2. Market analysis
3. Competitor analysis
4. SWOT
5. Mission and Vision statements
6. Key strategic goals
7. Strategy Map
8. Balanced scorecard
9. Roadmap
10.Exhibit

31. 3131
s w
T
O
• Insert your own text
• Insert your own text
• Insert your own text• Insert your own text SWOTS
T
O
W
SWOT Analysis

32. 3232
s w
T
O
SWOTS
T
O
W
SWOT Analysis
Insert your main
threat
Insert your main
opportunity
Insert your main
strength
Insert your main
weakness

33. 33
Download Now the rest of this Document and 10,000+ Powerpoint and Excel
Documents at www.slidebooks.com or by clicking anywhere on this page
Download Now