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Generic Value Chain
Customer
Value Chain tool
Description 1/2
Firm Infrastructure
Procurement
Human Resource Management
Technology
Inbound
Logistics
Operations
Outbound
Logistics
Marketing
& Sales
After
sales
Service
Support
activities
Primary
activities
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There are 3 main steps in performing a value chain analysis:
Identify the sequential
macro activities within
your industry/business
Identify the main activities
for each macro activity
Identify which activity
brings value to the
customer
Analyze the main revenue
and cost drivers
Analyze your strength and
weaknesses compared to
your competitors
Analyze your key areas of
improvement
Decide which strategy to
implement (e.g.
outsourcing strategy,
acquisition strategy, low
cost strategy, etc.) in
order to acquire or
maintain a sustainable
competitive advantage
1.Identify
2.Analyse
3.Decide
Value Chain tool
Description 2/2
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Customer
Value Chain tool
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Support
activities
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activities
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Value Chain tool
Template 2/7
Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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Inbound
Logistics
Operations
Outbound
Logistics
Marketing &
Sales
After sales
Service
Primary
activities Insert your own text
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Value Chain tool
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Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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Value Chain tool
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Firm Infrastructure
Procurement
Human Resource Management
Technology
Support
activities
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Click here to download the editable PowerPoint
version at www.slidebooks.com
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Value Chain tool
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Inbound
Logistics
Operations
Outbound
Logistics
Marketing &
Sales
Service (After
sales
support)
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Value Chain tool
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Inbound Logistics Operations
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sales support)
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Value Chain tool
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Inbound Logistics Operations
Outbound
Logistics
Marketing &
Sales
Service (After
sales support)
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own text
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text
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text
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text
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own text
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Sources of
information
"Decision Support Tools: Porter's Value
Chain". Cambridge University: Institute for
Manufacturing (IfM)
Porter, Michael E. (1979). "How competitive
forces shape strategy"
Angel Gurría "The Emergence of Global
Value Chains: What Do They Mean for
Business"
Porter, Michael E. (1985). Competitive
Advantage: Creating and Sustaining
Superior Performance
Value Chain tool
Sources of information
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