The best way to make sure your brand is current, clear, and consistent across all media channels is to employ brand management software. Click to find out more.

1. Turn creative chaos into
branding brilliance
Brand Management Software for
Dummies

2. Before the world was
hyper-connected by the internet,
social media, virtual reality, mobile
apps, and the 24-hour news cycle,
branding was a simpler and slower
process.

3. This is not the world we live in
anymore...

4. Now, making sure your brand is
current, clear, and consistent across
all media channels has become a
frantic race to keep up with
ever-changing technology.

5. The best way to “keep calm and
brand on” is by employing brand
management software.

6. But what exactly is brand
management software?

7. What is brand management software?
Brand management software is a tool that
organizations use to keep their branded content
organized, and it helps ensure that every brand
touchpoint is consistent.

8. What does brand management
software help your team
accomplish?

9. What does brand management software help your team accomplish?
Brand management software makes your team more
productive by providing a central hub for all branded
content and a place where approved assets can be
created, stored, organized, and shared with others.

10. What are the most import features that a brand management software should have?
1. A central repository for your branding assets that is
convenient and accessible to all stakeholders
2. A place where brand guidelines can be housed,easily
accessed and updated when necessary
3. The ability to control permissions and access to
content
4. The ability for users to create and customize
brand-approved assets from approved templates
5. A method to collaborate and distribute assets quickly
and from any location

11. How do you choose the right brand
management software?

12. How do you choose the right brand management software?
1. Assemble a team that represents the different types of
stakeholders who will be using the software
2. Plan your timeline with clear deadlines on research, comparison,
references, purchase, and implementation
3. Align your software purchase with strategic business goals and
objectives
4. Identify critical requirements that the software must have based
on the current challenges you face
5. Compare the best solutions from a narrowed list of vendors who
meet your company’s needs
6. Talk to references that currently use the software solutions on
your shortlist
7. Make a decision after all your due diligence and plan the
implementation process with your new partner

13. Ready to roll?