Sometimes the need for a digital asset management platform doesn’t start with the realization that there is an immediate problem - sometimes it’s about putting foundational tech in place now because you foresee issues arising in the future. And sometimes it’s also about preparing for the next phase of growth for your business. Putting Bynder in place would be a strategic move for the marketing team to better control their brand and provide a central place for people to access approved digital content.

1. ezCater prepares for global
growth with a self-service digital
asset management platform

2. www.bynder.com 2
Table of contents
About ezCater 3
The critical need for DAM at ezCater 5
Pre-Bynder problems that needed solving 7
The transformation with Bynder 9
The future with Bynder 11
About Bynder 13
What’s Inside

3. www.bynder.com 3
Customer success story
About ezCater
ezCater is the world’s largest online marketplace for catering.
Founded in Boston in 2007, ezCater connects business people
and the places they work with over 60,000 reliable local
caterers and restaurants across the US. Whether it’s weekly
office lunches, sales meetings, or offsite corporate events,
ezCater helps organizations find tasty food options.
Today, ezCater’s curated network of business caterers covers
23,743 cities and towns across the U.S. In 2018 ezCater
expanded internationally with an acquisition of the Paris-
based catering platform GoCater.

4. www.bynder.com 4
“One of the most important parts of being a leader is to remove
walls for our people so that they can move fast and do their job the
best that they can. A lot of times, especially in today’s world, that
means finding technologies that help. So something like Bynder is
one of those tools that has really helped my team and my people.”
- Michelle Boornazian, Director of Marketing Communications at ezCater

5. www.bynder.com 5
The critical need
for DAM at ezCater
Sometimes the need for a digital asset management platform doesn’t start with
the realization that there is an immediate problem - sometimes it’s about putting
foundational tech in place now because you foresee issues arising in the future.
And sometimes it’s also about preparing for the next phase of growth for your
business. Putting Bynder in place would be a strategic move for the marketing
team to better control their brand and provide a central place for people to
access approved digital content.
Creating a single source of truth for digital content
Photos are used across the company for a variety of programs: social media,
collateral, presentations, and more. Unique to ezCater: Photos are also an
important factor in a customer’s decision to place an order. The content on their
menu pages needs to highlight the restaurants they partner with and the food
that is delivered to customers. ezCater has invested in taking photos of their
catering partners’ food and packages. It helps more customers convert because
they can see what they are getting. Having all this great and authentic content
on menu pages was great, but it became apparent that the investment could
be even more worthwhile if the photos could be used in more places. Because
ezCater is a high-growth company they also needed a way to make accessing
this highly-converting content quicker and easier for the organization.
7,500+
Total assets
100+
Users (and growing)
5,600+
Views
“I don’t consider us a startup anymore. I consider us a high-growth company.”
– Michelle Boornazian, Director of Marketing Communications at ezCater

6. www.bynder.com 6
“Before it was just kind of manual. Going through a Google
Drive where there was no naming convention, so you couldn’t
really search anything—you just hope for the best.”
- Michelle Boornazian, Director of Marketing Communications at ezCater

7. www.bynder.com 7
Messy cloud drive creates headaches
ezCater stored its assets on a popular cloud
drive in a folder structure that didn’t make
sense to the whole company. If someone from
outside marketing tried to self-serve the drive
for assets it became an exercise in frustration.
Time-consuming asset requests
Because their asset storage system wasn’t
very intuitive, the marketing team spent a
great deal of their time searching for assets
requested by people from all parts of the
company instead of focusing on creating new
marketing assets.
No big picture view of all the content
Because of some of the limitations of Google
Drive, ezCater didn’t have a visual and easily
filterable asset library.
Pre-Bynder problems
that needed solving
Before working with Bynder, ezCater’s marketing department
stored most of their assets in a cloud drive with a folder
structure. The main problem they experienced as they
began to grow was that everyone had their own version of
organization which didn’t really translate universally across
the whole company - let alone scale.
This resulted in many methods of storing and organizing files,
logos, and photos. Trying to locate these assets quickly and
easily wasn’t scalable as ezCater’s team grew.
No insight into content
Another pain point ezCater faced was lack of visibility into
their full content library, but it wasn’t just about visibility. The
ability to filter on tags was also something they were missing.
If the marketing team had a food holiday campaign coming
up there was no easy way to find all the pictures of ‘tacos’ or
all the pictures of ‘cupcakes’ easily. They would have to go
manually, folder by folder, in search of the right assets, and if
they were lucky, they might even remember the name of the
file and be able to search for the assets that way.
– Michelle Boornazian,
Director of Marketing Communications at ezCater
“The pain point was really not having the visibility
—not knowing really everything that we had.”

8. www.bynder.com 8
“We thought it would be insanely helpful and useful if
we created a repository of images and brand assets that
were searchable and people could find easily.”
- Michelle Boornazian, Director of Marketing Communications at ezCater

9. www.bynder.com 9
Marketing can create more authentic content
Now they are free to focus on creating
great content instead of fielding requests
to find it.
Photographers can upload from anywhere
After a shoot, photographers drag and
drop their files straight to the DAM from
anywhere in the world.
Employees can easily navigate the UI and UX
The platform is so intuitive, employees
can find what they are looking for without
any training.
The transformation with Bynder
Organizing and creating more content
As ezCater experienced tremendous and quick growth, they knew it would be insanely helpful if they created
a well-organized repository of images, marketing materials, and branding assets that was easily searchable
and findable for the whole company.
Bynder functioned as a one-stop shop for marketing-approved, on-brand assets that anyone could access
without having to go through endless requests (and quests) to find just the right asset.
– Michelle Boornazian, Director of Marketing Communications at ezCater
“We started creating a lot more assets and needing a lot more assets.”
Building a future-focused platform to grow into
During their Bynder implementation, the ezCater marketing team recognized that the Bynder platform was built to
scale and aligned with their growth ambitions.
“Bynder gave us the perfect space to grow into. We needed something for a marketing team at a growing
company. And I think it was exactly the right size and functionality for what we needed.”
– Michelle Boornazian, Director of Marketing Communications at ezCater

10. www.bynder.com 10
“Part of building a brand is building that trust with the brand.
Our imagery and videos are a great way to build that trust.
The more assets we have that we feel really represent us or
represent what we do—the better.”
- Michelle Boornazian, Director of Marketing Communications at ezCater

11. www.bynder.com 11
The future with Bynder
When ezCater kicked off their Bynder platform, it was considered a marketing-only destination comprised of about 200
assets. One year later, multiple stakeholders across different teams can self-serve marketing-approved content. Their
content library now contains over 7,500 assets and continues to grow.
Now that ezCater has their Bynder DAM in place and humming along smoothly, the marketing team is free to focus on
creating more high-quality assets instead of fielding requests to locate assets from across the company. With Bynder,
ezCater has laid the technology foundation that will help them to scale and grow in the future.

12. www.bynder.com 12
“Bynder’s self-service allows me to have more free time to get
back to creating more content for the site for marketing.”
- Jill Medugno, Photo team supervisor at ezCater

13. www.bynder.com 13
About Bynder
Bynder is the most trusted DAM provider, offering a simplified
solution for marketing professionals to manage their digital
content in the cloud.
For more information please visit our website www.bynder.com.

14. www.bynder.com