Digital asset management (DAM) is transforming all industries, but none more than the consumer packaged goods space. Brands in this category typically have countless photos, logos, PDFs, sales materials, event assets, videos, presentations, as well as, different versions based on location and language. And don’t forget about version controls and limited time access for special events and announcements. All of these assets need to be stored, organized and distributed both internally and to external vendors and partners. The best way to keep up with the never-ending onslaught of assets is with DAM.

1. The breakdown of digital asset management
DAM for consumer
packaged goods
Digital asset management (DAM) provides an efficient means for centralizing, managing, locating,
tracking and sharing digital assets within your organization. It is a central repository for photos,
graphics, videos, presentations, documents and other media.
Learn the basics
A digital asset is any form of rich media in digital form. This includes stock
photos, graphics, videos, presentations, documents, audio, etc.
The lifecycle of a digital asset.
The number of companies already using
a digital asset management solution.
Without a DAM, the most common file sharing scenarios
resulting in file misuse or loss...
The value of your organization’s digital assets.
1/10
Time & Creative
Investment
Accelerates
Brand Growth
Marketing
Enablement
My digital assets went where?
71%
Email
68%
USB Drive
55%
82%
Public Drive
70% of companies plan to outsource branded
content development in the next 12 months.
7/10
CREATE
MANAGE
DELIVERTRACK
REUSE
The value of visual files
Importance of brand consistency
96%
of people don’t consider security
measures before sharing assets
with outside vendors.
A freelance photographer filed a copyright infringement lawsuit against
BuzzFeed Inc. for over $3.6 million in damages!
82% of marketers create and
deliver brand assets at every point
of customer interaction.
90%
of organizations have lost
confidential assets over the
previous 12 months.
File misuse can have
expensive repercussions.
65% of your audience
are visual learners.
Videos are shared 1,200%
more than link and text
posts combined.
Visual data is processed
60,000 times faster by the
brain than text.
On Facebook, photos get
53% more likes, 104% more
comments and 84% more
click-throughs.
To experience rapid brand growth, your brand
must be consistent and well managed.
The benefits of using a DAM
20%
Consistent brands are worth up to
20% more than those who aren’t.
73%
Your audience could care less
if 73% of the world’s brands
disappeared tomorrow.
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© 2019 Bynder
Findability Access
Security Brand Growth
Collaboration User Experience
Time Saving Speed
If just 10 people at your
company waste 1 hour each
week searching for files...
Case studies indicate that
DAM ROI is betwee
are wasted each year at your
company.
3.25 months
8:1 and 14:1
Integrate to create an even more seamless experience.
Secured Anytime, Anywhere Access. Connect your teams, files and brand.
WEB CMS
SPEED OF
DEPLOYMENT
CLOUD ON PREMISE
COST
SAVING
SCALABILITY ACCESSIBILITY CONTINUOUS
UPDATES
SSO CRM CDS WEB SERVICES
Why cloud is #1
VS.
Better End-User Experience
Faster Business Response Time
Better Access: Anytime, Anywhere
Better Control of Assets
72%
65%
60%
58%