1. Byrdie
Franco-­‐Rocha
|
Laura
Donnelly
Gonzalez
|
Rebecca
Gonzales
La9nas
as
Leaders
in
Tech
and
Innova9on
Photo
Credit:
LATISM,
Growing
Up
Bilingual,La9nitas

2. Byrdie
Franco-­‐Rocha
@byrdiefranco
#SXSW
#TechLa9no
#LeadLa9na
@La9nitas
Laura
Donnelly
Gonzalez
@KindaLa9na
@La9sm
BSoFly.com
Rebecca
Gonzales
@rgo78704
@AVINDEaccel

3. How
are
La)nas
influencing
technology
consump)on,
development
and
design?
Why
should
developers
be
paying
a=en)on
to
the
American
La)na
market?
#SXSW
#TechLa9no
#LeadLa9na

5. • Depriva)on
-­‐>
Mo)va)on
-­‐>
INNOVATION
• Girl’s
Background
• Language
• Pre-­‐thought
and
Apprecia)on
• Gaming
• App
Development
• LeM
out
of
the
dialogue
including
cultural
trends
• Cyber-­‐bullying
• Snap
Chat

6. • Blogging
• Civic
nature
•
Get
to
be
media
watchdog
• Dreamers
and
coming
out
online
• Expressing
the
bigger
ques)ons
(photoshopping
in
magazines-­‐ahead
of
curve)
• Stereotypes
s)ll
apply
• Other
Trends:
• No
technophobia
• Metrics
• Gaming

7. How
are
La9nas
as
Leaders
in
the
classroom,
workspace
and
family
changing
aZtudes
and
eventually
purchases
regarding
technology
use
and
consump9on?
#SXSW
#TechLa9no
#LeadLa9na

8. “When
you
educate
a
boy
you
perhaps
educate
a
man:
when
you
educate
a
woman
you
educate
a
family”
-­‐
Charles
Duncan
Mclver,
Author
"If
you
educate
a
woman,
you
educate
a
family/na9on”
-­‐
Catherine
Esther
Beecher,
American
educator
“Educate
a
woman
and
you
educate
a
race”
-­‐
Édouard
René
de
Laboulaye,
French
author
and
an9-­‐slavery
ac9vist

9. La9nos
in
Tech,
Innova9on
and
Social
Media
beber
known
as
#LATISM.
Hosts
“Top
Blogueras
Retreat.”
• 80-­‐100
of
Na9on’s
Top
Bloggers
• Huge
followings,
Leaders
in
their
communi9es
off
and
online
• Top
Blogueras
Retreat/LATISM
provides
plaform
to
take
their
missions
to
a
new
level
• Improve
their
business
and
leadership
skills
through
mini
MBA-­‐type
program
• Visit
with
leadership
at
places
like
The
White
House
and
the
United
Na9ons
to
learn
how
to
navigate
policy
and
systems
that
affect
their
top
issues
• EMPOWERMENT
and
EDUCATION
to
then
teach
their
communi9es
• Success
stories
Photo
credits:
Growing
up
Bilingual
The
Wise
La9nas
Club,
Blog
Her,
Holding
Out
For
a
Hero

10. Despite
the
results
of
the
2010
Census,
there’s
lible
to
no
informa9on
available
in
regards
to
“influen9als”
among
the
La9no
Blogging
world.
LATISM
survey
included
nearly
12,300
La9no
and
La9na
bloggers
ages
18+,
53%
female

11. look.

12. Girls
Global
Summit

13. What
is
lacking
in
the
technology
sphere
that
would
be=er
serve
the
fastest
growing
market
of
consumers
in
the
U.S.?
#SXSW
#TechLa)no
#LeadLa)na
What
is
the
overall
value
of
inclusive
diversity
that
speaks
to
the
American
La)na
in
technology
innova)on?

14. We
need
to
take
it
a
step
further
to
fill
the
gap
between
consump)on
and
crea)on
• La9no
tech
startups
get
less
than
2
percent
of
VC
funding
• Women,
especially
women
of
color
and
especially
La9nas
fall
behind
in
STEM
field
jobs
• Between
2000
and
2011,
the
number
of
women
interested
in
majoring
in
computer
science
dropped
by
79
percent.
Na9onal
Center
for
Women
and
Informa9on
Technology
• In
general
women
are
paid
57
cents
out
of
every
dollar
a
man
makes
• About
50%
of
women
in
tech
jobs,
leave
the
field
aqer
12
years
• In
a
survey
of
533
high
school
students
na9onwide,
49
percent
said
they
were
NOT
pursuing
science
or
healthcare
University
of
the
Sciences
of
Philadelphia
• THE
LEAKY
PIPELINE
hbp://www.youtube.com/watch?v=Stq066cNIA

15. WHY
DOES
THIS
MATTER?
HOW
CAN
WE
IMPROVE?
MARKETING
• TECH/STEM
IS
NOT
JUST
FOR
BOYS
• FROM
PRE-­‐K
TO
COLLEGE
CULTURE
• HOME
• SCHOOLS
• WORKPLACE
EDUCATION
AND
ACCESS
• WITHIN
OUR
COMMUNITY
• EXPANDING
OUTSIDE
OUR
COMFORT
ZONES
• SUPPORT
SYSTEM
“
I
work
with
high
school
students
who
have
never
sent
an
email
and
they
had
a
huge
disadvantage
to
other
students
who
have
access
to
internet
at
home
who
know
how
to
do
such
a
basic
technological
task.”
-­‐
Brooke
Maudlin,
Spanish
teacher
at
Akins
High
School.

16. THANK
YOU!
PLEASE
RATE
THE
PANEL
MAKE
YOUR
VOICE
HEARD
AT
SXSW.
PITCH
your
panel
for
SXSW
2015.
#SXSW
#TechLa)no
#LeadLa)na