6. Ecosystems Connected Home ‘Ecosystems’ map to consumer needs at home and beyond, is platform-independent Family “ Help me take care of my family” Career “ Help me with my career” Entertainment “ Entertain me”
7. Ecosystems Each Ecosystem reveals insights about consumer evolution Family “ Help me take care of my family” Career “ Help me with my career” Entertainment “ Entertain me” Promises the greatest immediate return. Music Video Gaming Has the most unmet demand. Home Systems Family Communications Scheduling Health & Fitness Community Mobile workers are key. Productivity Communications Scheduling Commuting Work Skills Work/Life Balance
8. Ecosystems Zanthus IHA-RC research covers all three ecosystems Family Career Entertainment iPTV Demand (I & II) Digital Entertainment Needs Assessment Digital Kitchen Laundry Time Pilot Mealtime Pilot Health & Wellness Safe Secure & Comfortable Asset Management Future of Collaborative Work Mobile Worker Pilot SMB Needs State of the Connected Home 2003 State of the Connected Home 2005 Home Networking Digital Youth Senior Living Custom Mobile Advertising
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11. Career Family Q39A-Q39E Cross-Ecosystem Interests % Very Interested, 6-7 Ratings Among Total HHs (n=1,834) Mainstream consumers interested in entertainment technology; leading consumers also interested in family, career Media Entertainment for the Home Automate Basic Home Systems Streamline Routine Tasks Improve Work Productivity at Home Improve Work Productivity While on the Road Entertainment Source: Zanthus IHA State of Connected Home Study, 2005 Total Online HHs (n=612) Primary Market Consumers (n=318) Mass Market Consumers (n=294)
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13. Personal photo (view on computer or TV) Movies Recorded music Internet access Media Entertainment at Home % Very Interested (Total Online HHs n=618) TV programming Home video/movies Source: Zanthus IHA State of Connected Home Study, 2005 Internet is most desired source of home entertainment
14. Movies Radio music programming TV programming Recorded music Audio books Internet access Media Entertainment On-the-Go % Very Interested (Total Online HHs; n=618) Source: Zanthus IHA State of Connected Home Study, 2005 Internet is near top of list for mobile entertainment
15. Source: Zanthus IHA State of Connected Home Study, 2005 Consumers want to distribute entertainment via home network (especially audio) 24% 15% 17% Access Internet streaming audio via stereo 31% 19% 9% View PC video on a TV 36% 18% 22% Listen to PC music on a stereo (n=100) Future Use Current Use Interest Home Network Home Network (n=491) Online HHs Likely to Have Online HHs with
16. Consumer Needs Career Ecosystem Interests Update or develop new work skills Communicate with family and/or friends Remotely access business email Remotely access electronic files on your network/computer Get directions while driving QC53_1_15; Letters denote statistically significant differences among markets. Career Ecosystem Interests Top-5 Responses, % Very Interested, 6-7 Ratings Total Online HHs (n=604) Primary Market Consumers (n=296) Mass Market Consumers (n=308) Updating skills, communication, access are key career interests
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18. Routine Tasks (Top-2 Box; % Very Interested) QY42-QY43Q Streamlining routine tasks appeals to leading consumers Cleaning (general) Running car maintenance diagnostics Drying clothes Communicating with other HH members Paying household bills Washing clothes Total Online HHs (n=612) Primary Market (n=318) Mass Market (n=294)
19. Indoor Lighting Outdoor Lighting Heat/ventilation/ air conditioning Home energy consumption Home Automation % Very Interested Total Online HHs (n=612) Primary Market Consumers (n=318) Mass Market Consumers (n=294) Source: Zanthus IHA State of Connected Home Study, 2005 Home energy automation and monitoring are appealing to leading-edge consumers
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21. However, foundational technologies not enough – further convergence of networks, devices, content is needed Hype Curve Adoption Curve Adoption Curve Time Innovators Early Adopters Moore’s Chasm Early Majority Late Majority Laggards
22. Questions? Carole Wiedmeyer Zanthus 115 S.W. Ash St., Suite 610 Portland, OR 97204 971.404.0275 www.zanthus.com
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