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World®
’16
Pre-Con	Ed:	Introduction	
to	CA	Service	Virtualization
Rich	Bansal	– Product	Manager	– CA	Technologies
DO5X14E
DEVOPS
2 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
©	2016	CA.	All	rights	reserved.	All	trademarks	referenced	herein	belong	to	their	respective	companies.
The	content	provided	in	this CA	World	2016	presentation	is	intended	for	informational	purposes	only	and	does	not	form	any	type	of	
warranty. The information	provided	by	a	CA	partner	and/or	CA	customer	has	not	been	reviewed	for	accuracy	by	CA.	
For	Informational	Purposes	Only	
Terms	of	this	Presentation
3 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Abstract
Wondering	what	all	the	hype	is	about	CA	Service	Virtualization?	Wonder	
no	more.	
Come	explore	at	this	technical,	pre-conference	education	session,	the	
basics	of	how	service	virtualization	works,	why	it's	so	important	in	
today's	Agile	and	DevOps	and	take	a	peek	at	some	of	the	features	and	
functionality	that	are	being	launched	here	at	CA	World	'16.
Rick	
Bansal
CA	Technologies
Product	Manager
4 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Agenda
THE	SPEED	AND	QUALITY	QUANDARY	
SV:	WHAT	IT	IS	AND	WHAT	IT	IS	NOT
DEMONSTRATION	AND	Q&A
SV:	WHO	IS	IT	FOR?
SV:	HOW	DOES	IT	WORK?
HOW	DOES	IT	IMPROVE	SOFTWARE	DEV/TEST?
1
2
3
4
5
6
5 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
The	Speed	and	Quality	Quandary
85%
of	companies	have	a	
mobile		backlog	of	between	
one	and	20	apps
64%
of	new	mobile	apps	are	
designed	to	generate	
revenue
3-6
months	on	average	to	build	
and	deliver	a	complete	
mobile	app
Source:	“Mobile	App	Backlog	Directly	Affecting	Enterprise	Revenue,”	Outsystems,	2014
25%
of	users	will	abandon	a	
web	application	after	just	
3	seconds	of	delay
Source:	Aberdeen	Group,	Reaching	the	Top	of	Web	Performance	
Mountain,	March	2013
of	consumers	have	stopped	
a	purchase based	solely	on	
negative online	reviews80%
Source:	Cone	Trend	Tracker,	2011
6 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
The	Hurdle	to	Innovation?	
Constraints/Bottlenecks	across	the	SDLC
Incomplete	
Developmen
t
of	teams	experience	delays
in	development	and	QA	due	
to	unavailable	dependencies
56%
Over
80%
79%
Source: voke Market Snapshot TM Report: Service Virtualization – January
2015
of	teams	face	prohibitive	
restrictions,	time	limits	or	
access	fees	on	needed	3rd
party	services
of	critical	dependencies	are	
unavailable	when	dev	and	
test	teams	need	them
Data	
Constraints
System	
Constraints
Cost
Constraints
Development
Constraints
http://bit.ly/SV-ROI
7 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
How	are	Constraints	Dealt	with	Today?
Innovate	or	Die
The	way	software	is	delivered	has	to	change	to	keep	up	with	demands	for	innovation
Build	Simplistic	Stubs	
&	Mocks
Fragile	- Limited	Test	Data	-
No	Performance	Testing	-
Out	of	Sync	Data	–
Rudimentary
Waste	Time
Days/weeks	to:
Set	up	environments
Set	up	test	data
Wait	for	dependent	
&	systems
Waste	Money
Expensive	3rd party	services
Large	dev/test	teams
8 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Accelerate	
Application
Delivery
Instill	
Accelerated
Quality
Drive	
End-to-end
Efficiency
Ignite	Innovation	in	the	Application	Economy
Service	Virtualization		…	The	Catalyst	of	Digital	Transformation
9 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
What	it	is	and	What	it	is	Not…
10 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
What	it	is…
Service	virtualization	involves	
the	modeling of	a	virtual	
service	process and	the	
imaging of	software	service
behavior to	“stand	in”	for	the	
actual	service	during	
development	and	testing.		
What	it	is	NOT…
§ Hardware	Virtualization
§ A	duplicate	of	all	of	the	real	
service’s	complex	logic
§ A	prediction	of	future	
behavior
§ A	database	replacement
11 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Who	is	it	For?
12 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
DEVELOPMENT TESTING DEVOPS
• Do	more	with	less,	
• Deliver	faster
• Delivery	quality	
• Remove	barriers
• Increase	quality
• Zero	defects
• Real-world	tests
• Test	early	and	often
Test	Automation	
Test	Data	Management	
Test	Constraint	Removal
Value	in	People,	Process	and	
Technology	changes
Dev	Constraint	Removal
Test	Automation
No	Throw-Away	Code
• Integrated	tool	chain
• Measurement
• Enterprise	adoption
• Best	practices
13 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
What	do	They	Use	it	For?
“Business	in	a	Box”	 3rd Party/API	Access Accelerated	Quality1 2 3
Use	SV	for	Integration	
constraints	for	Mobile/	
Cloud	initiatives
Use	SV	to	remove	access	
and	cost	constraints
Use	SV	to	deliver	a	better	
end-user	experience	by	
improving	Application		
Performance	and	Quality
Faster	TTM Training	Environments	 Test	Data	Mgmt.4 5 6
Use	SV	to	“Shift-Left”	your	
SDLC,	customers	have	
shown	25%-50%	faster	TTM
Use	SV	to	create	complete	
and	comprehensive	virtual	
training	environments	
Use	SV	to	remove	Test	Data	
Management	constraints
14 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
How	Does	it	Work?
15 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Service	Virtualization:		How	Does	it	Work?
Evaluate	data	and	protocols
Convert	into	live-like	model
“Make	it	easy”	for	developers
Consistent	interface,	across	
supported	protocols
CAPTURE PROCESS MODEL
Record	traffic	between	
existing	systems
Create	from	engineering	specs
Draw	from	sources	such	as	log	
files,	sample	data,	packet	
capture	and	CA	Continuous	
Application	Insight
Living,	breathing	“live”	model
Sophisticated,	contextual	
behavior
Automatic	handling	for	
dynamic	properties
“Any	sufficiently	advanced	technology	is	indistinguishable	from	magic.”
- Arthur	C.	Clarke
16 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
The	function	of	a	“virtual	service”	can	be	summarized	in	three	steps:
The	behavior	of	the	“process”	step	can	be	a	variety	of	actions:
§ Perform	some	business	logic:
‒ Deactivate	expired	accounts
‒ Send	emails	to	customers
‒ Print	weekly	reports
§ Retrieve	the	correct	ZIP	code	for	a	supplied	address
§ Retrieve	rows	from	a	database	to	include	in	the	response
§ Add/update/delete	rows	from	a	database
What	Does	a	“Virtual	Service”	Do?
RESPONDPROCESSLISTEN
17 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
How	Does	it	Improve	
Software	Development?
18 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Shift	Left	…	Discover	Defects	Earlier	in	SDLC
Find	
defects	
here
Not	
here
UNIT SYSTEM PRODUCTIONUATINTEGRATION PERFORMANCE STAGING
$977	
$2,517	
$4,057	
$5,596	
$7,136	
$14,272	
$-
$2,000	
$4,000	
$6,000	
$8,000	
$10,000	
$12,000	
$14,000	
$16,000	
Coding Unit	Test Integ.	Test Sys	Test Accept.	Test Production
Defect	Correction	Costs
Source:	Lyon,	Dan;	Systems	Engineering:	An	Essential	Role	for	Cost-Effective	Development	of	Secure	Products.	
Instill	
Accelerated
Quality
19 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Massive	Increase	in	Efficiencies
Developer	downtime
Cost Benefits	of	Using	
Service	Virtualization?
Participant	
Percentage
Provide	unrestricted access	to	services,	
components,	and	applications	required	
for	development,	testing,	and	
integrations
65%
Reduce	operational	expenditures	(OPEX)
44%
Reduce	costs	associated	with	3rd-party	
access	fees 35%
Required	Systems	
Wait	Time
On	
Average
Before	SV 32	
DAYS
After	SV 1
Day
Source: voke Market SnapshotTM Report:
Service Virtualization – January 2015
http://bit.ly/SV-ROI
Drive	
End-to-end
Efficiency
20 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
CA	Service	Virtualization
§ Provide	round-the-clock	access	to	service	end	points
§ Remove	capacity	constraints
§ Remove	contention	for	shared	resources
§ Provide	an	alternative	to	unavailable	systems	and	those	
that	are	still	under	development
§ Control	complex	data	scenarios	that	are	inherent	during	
the	SDLC
§ Reduce	or	eliminate	the	cost	of	invoking	third-party	
systems	for	non-production	use
§ Increase	agility	and	improve	quality	in	complex	and	
changing	IT	environments
21 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Real	Companies,	Real	Results
75%
Reduced	test	
data	setup	
effort	by
90%
Increased	
testing	
availability	by
40%Achieved	cost	
savings	of	
http://slidesha.re/1JajBDp
http://bit.ly/184km3C
http://slidesha.re/1CRkeh9
http://bit.ly/1Cf80AN
http://bit.ly/SV-Telus
Saved	from	deferred	
investments
$800K
Saved	from	
development	
&	testing	time
2	Months
22 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Real	Companies.		Real	Results.
In	infrastructure	costs	and	
3rd party	service	fees
Lloyds
§ Before	…	
Took	5	people	days	to	do	20	tests
§ AFTER	SV		…			
Takes	1	person				1-minute	to	do	20	tests
Sources:		CA	Service	implementation	scorecard	results	Large	US	bank	and	US	airline
Save
$MMs
Reduction	in	application	
dev./test	cycle
Up	to
50%
More	defects	detected	at	
least	1-step	earlier	in	SDLC
Up	to
90%
AutoTrader
§ 96%	reduction	in	time	required	for	
one	cycle	of		integration	testing
§ $300,000	savings	on	environments
http://bcove.me/gsornyww
http://ow.ly/HxErN
23 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
CA	Invented	Service	Virtualization	
…	and	continues	to	DOMINATE the	market	today!
• Invented	and	Delivered	1st
SV	Technology	in	2007
• 22 Patents Awarded
• 5 of	the	top	5	Telcos
• 4 of	the	top	5	Banks
• 3 of	the	top	5	Insurers
• Largest	customer	base	in	SV	market
500+	projects	delivered
Source:	2014	Fortune	500
24 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Demonstration
25 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Service	Virtualization	Destroys	Stubs	and	Mocks
Critical	Dev./Test	Feature
Service	
Virtualization
Stubs	and	Mocks
Reduce	dependencies	and	constraints	in		application	
development
Automated creation	of	simulated	system
Rich	test	data	for	comprehensive testing	early	in	SDLC
Share	virtual	services	across	entire	development	team—not	
trapped in	a	single	sandbox
Know	that	your	code	will	scale	in	production
Changes	to	any	dependent systems	(mainframe,	ERP,	
middleware,	3rd party)	are	automatically	synced…teams	focus	
on	building	solutions	vs.	maintenance
Wizard-based	UI	for	use	by	all	team	members	regardless	of	
coding	skill
26 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Questions?
27 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Recommended	Sessions
SESSION	# TITLE DATE/TIME
DO5X13E
Pre-Con:	What’s	new	in	CA	Service	Virtualization	–
Lagoon	K
11/14/2016	at	10:45	am
DO5T03P DevOps	Leader	Panel	– Theater	5 11/16/2016	at	01:45	pm
DO5T03P Financial	Industry	Panel	– Theater	5 11/16/2016	at	04:30	pm
28 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Must	See	Demos
Modernize	
App	Delivery
Integrated	CD
Theater	5	- DOV501P
API	Testing	&
Virtualization
CA	SV	&	CA	APIM
Theater	5	- DOV505P
Deliver	
Better	Apps
Service	Virtualization
Theater	5	- DOV507P
Automate	
Testing	
CA	SV	&	CA	App	Test
Theater	5	- DOV506P
29 ©	2016	CA.	ALL	RIGHTS	RESERVED.@CAWORLD				#CAWORLD
Thank	you.
Stay	connected	at	communities.ca.com
@CAWORLD					#CAWORLD ©	2016	CA.	All	RIGHTS	RESERVED.30 @CAWORLD					#CAWORLD
DevOps	– Continuous	Delivery
For	more	information	on	DevOps	– Continuous	Delivery,	please	
visit:	http://cainc.to/PiTFpu

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