CCCI Media Snow Zone Madrid opportunitiyCI Media Snow Zone Madrid

1. WWW.MADRIDSNOWZONE.COM
MADRID XANADÚ
 One of Europe’s largest Shopping and Entertainment center
 More than 220 establishments
 More than 40 restaurants
 Differentiation:
MADRID SNOWZONE,
The only Indoor Ski Slope in Spain
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2. WWW.MADRIDSNOWZONE.COM
 24,000 square meters dedicated to snow
 Open 365 days a year
 Yield management
 Weather Conditions Constant at -2 ° C
 Organize major events
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3. MADRIDSNOWZONE
THE TRACK
 Beginers Track: 100 meters long x 30 meters wide
 Expert Track: 250 meters long x 80 meters wide
 Snow Lifts: 1 chair, 2 perches and 1 transport skin
 Equiptment rental: Ski’s, boots, helmets, boards
 Spectacular Lights and Music
 100 meters of large windows to watch the track
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4. WWW.MADRIDSNOWZONE.COM
MADRIDSNOWZONE
OTHER SERVICES
 Ski and Snowboard School
 Locker and changing rooms
 Healthcare assistance
 Conference rooms
 Restoration
 Over 8,000 parking spaces
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5. INFLUX AND PROFILE OF CLIENT
SKIERS in Madrid SnowZone in 2010: 320.000
A very high% of visitors of the Shopping Center visit Madrid SnowZone Mall
W/M BUYING POWER
WOMEN 22%
MEDIUM LOW 18%
MEN 78% MEDIUM UP MARKET 82%
MASCULINO FEMENINO
MEDIA/ALTA MEDIA/BAJA
AGE FROM
5 A 17 AÑOS 12% 5 A 17 AÑOS COMUNIDAD
RESTO DE ESPAÑA 14% DE MADRID
FOUTSIDE
MAS DE 35 18 A 34 AÑOS ESPAÑA FUERA
AÑOS 58% 2% DE ESPAÑA
MAS DE 35 AÑOS
RESTO
COMUNIDAD DE
DE ESPAÑA
18 A 34 AÑOS 30% MADRID 84%
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6. COMUNICATION MEDIUMS
Presence in all media types including specialized and unspecialized:
Newspapers, TV, Radio, Internet. Continuous News Generator.
 Sport Life  El Pais
 Cuatrosfera (Canal Cuatro)  Eventos Magacine
 España Directo (TVE)  IP Mark Eventos
 Madrid Directo (Telemadrid)  Expansión
 Guia del ocio
 Metro a Metro (Telemadrid)
 La Razón
 Buenos días (Telemadrid)  Localia
 Correcaminos (TVE)  Marca
 Nevasport  Que!
 SMK  Tele 5
 Antena 3
 Canal Snowboard
 La Sexta
 Hebe  TV1
 Autopista  TV2
 3 Sesenta  Cuatro
 Actualizad económica
 40 principales
 Radio Marca
 Cadena 100
 AXN…
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7. WHAT IS “NAMING RIGHT”?
It is a unique and special relationship between a brand
sponsorship, which provides funding and an organization,
which in turn gives some rights that are used by the
sponsor for commercial advantage and enhance your
brand.
WHAT DOES "NAMING RIGHT"
MADRID SNOWZONE MEAN?
 Inclusion of your corporate brand identity and an
exclusive and unique image in Spain as the only indoor
ski slope.
 We got brand identity created at a very prestigious and
turnout
 Sponsorship: A much more advantageous route then
advertising. Communication actions perceived by the
public in a more quiet and biased way.
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8. Benefits of the Madrid sponsor SnowZone
 Naming rights of the first and only indoor ski
slope nationwide. Sponsorship of sports and
recreation at the same time.
 Being pioneers in launching the 1st Nomination
Rights Agreement in Spain of a singular and
unique installation.
 Benefit from a proven and effective method of
promoting brands.
 Differentiation from the competition: by using a
unique advertising medium inaccessible to
competitors.
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9. BENEFIT of participating with Madrid Snowzone
 Increase brand awareness:
 Useful to hold in the memory of potential
consumers.
 Emotional attachment to the target
 Reinforcing the brand in the market.
 Benefit advertising media plan
throughout the year from SnowZone
Madrid and Madrid Xanadu Mall
 Advantage of promotions and events
held frequently throughout the year.
 Benefit from the large audience who
comes daily to Madrid Xanadu.
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10. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
Customizing the exterior side of Madrid SnowZone
(148,000 vehicles travel daily along the A-5).
Presence of sponsor logo permanently:
Label SnowZone main entrance to Madrid from
within Madrid Xanadu.
Shining Lit up Sign in Front and Side and Vinyls
in Madrid SnowZone for access from parking.
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11. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
Adaptation of plant to the customer's corporate
image.
Zone access from
the mall.
Vinyl at
reception.
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12. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
Mirador MSZ of track
Rental shop
(1,650 jackets and
1,720 trousers)
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13. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
120 Uniforms (indoors) for the
reception staff, rental and
maintenance (fleece, polo shirt
and pants).
70 uniforms (outdoors)
to track personnel,
teachers and
maintenance (jacket and
pants).
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14. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports Track central tower
Canvas space situated on the space of Space for canvas
experts. located on the begining of the track
Track Sidewall Showcase truck access
Banners
Situated
On doors
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15. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports Access to reception Rental
walls Area
Plasma display panels
(Broadcasted for 12 hours)
Theming the
Web Page: snowpark
www.madridsnowzone.com
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16. What is included in “NAMING RIGHT” of Madrid Snowzone?
Static Supports
Arcos of alarm
Program:
Snowkids
35.000 VIP passes
(Includes 1 hour of
access and Incluye 1
hora de acceso to
equiptment)
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17. What is included in “NAMING RIGHT” of Madrid Snowzone?
Events
Possibility of organizing a
monthly event with the
exclusive track in the months
of March to September.
Possibility of organizing a monthly
event without the exclusive track in
August to July.
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18. What is Included in “NAMING RIGHT” of Madrid Snowzone?
Promotional Activities in site
Annual space in the reception
area to introduce new products,
sampling, promotions and even
sell products)
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19. What is included in “NAMING RIGHT” of Madrid Snowzone?
Other actions
 Advance booking via the Madrid website SnowZone for access to ski
resorts of the group.
 SnowZone Madrid discounts for customers of the Group Ski Resorts
 Define a valid set season pass for Madrid SnowZone and Gourp Ski
resorts
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20. What is included in “NAMING RIGHT” of Madrid Snowzone?
Marketing y Comunicación
ADVERTISING
 Informational Brochures, 210,000 units
 Distribution Points: Travel from Madrid and the City,
 Information Point Shopping Centre and Madrid Xanadu Madrid
SnowZone Reception
 Flyers, 50,000 units
 Promotions, special products, etc ....
CORPORATE DOCUMENTS
 Folders of notes blogs, etc ...
 Material used and distributed at company events.
 Dossiers of sale (mailing): businesses, schools, town
halls, birthday, ski clubs, etc ...
 Merchandising
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21. What is included in “NAMING RIGHT” of Madrid Snowzone?
Marketing y Comunicación
ADVERTISING CAMPAIGN
 Campaign on Television:
 Chains: Fox 8 TV Madrid, Popular TV, Canal +.
 October-November and March-April
 Banners in sports and specialized websites: MARCA, Sapos y Princesas, Trofeo Nieve, etc.
 Radios: according to Cadena 100. Advertising throughout the year.
 Also specific actions on Kiss FM, Punto Radio, Cope, SER, Europa FM.
 Advertising in Special “Snow” edition.
 Signage: SnowZone Madrid, Madrid Xanadu Mall,
 Universities, Metro de Madrid, etc. ..
 Newsletter SnowZone to the customers
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22. What is included in “NAMING RIGHT” of Madrid Snowzone?
Shopping Center Xanadú Value
 Presence of the logo and trade name in all parts of Madrid Xanadu
in Madrid appears SnowZone.
 Newsletters (bi-monthly newspaper of the center) - 4,800 copies /
year
 Trends Magazine - 2.000.0000 copies / year spread over the 4
seasons
 (insert in national newspapers and distribution in the area of
influence.)
 Bazar CD (*) to the media: newspapers - 25,000 copies / year.
 Special customer promotions.
 Media campaign-
 Directories of Madrid Xanadu (mupies of information).
 Madrid Xanadu printed directories 200,000 / year
(*) Cd with information about the center according to the seasons.
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