2. MISSION To contribute to the development of the society in which it work s. To contribute to the individuals in general, and to our customers in particular: their well being, growth, success in their lives, and particularly in their economic and financial matters.
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6. Payment of obligations and services trough the internet such as: - Electric energy bills, - Water, - Telephone and - School fees.
11. ADVERTISING AND MARKETING Marketing Philosophy It is not concerned with increasing sales, but more with the brand image , that the bank wants to present to the public. Target (Credit card) Between 25 to 65 years old, middle-upper class, monthly salary. Media TV, radio, newspaper, magazines, internet and direct mail.
13. FINANCIAL ANALYSIS Fourth biggest bank. Ratios: Rate of return Show us how much we gain with every dollar invested in the company. Industry average = 2.33% Net earnings = 3.7% Capital For each dollar invested 4 cents 0
14. Confidence rate Measures the efficiency of collecting loans and other accounts receivable Overdue bank accounts =1.6% Total bank accounts Industry average = 12.39% First place of the system, good credit line analysis, seven times better than the industry average.
15. Efficiency rate Measures the management’s efficiency. Productive assets = 95.9% Payables Industry average = 64.11% It occupies the sixth position under banks like Produbanco, Lloyds and Citibank.
16. Liquidity rate Shows the bank’s availability to pay its short term debt. Available Funds = 54.8% Deposits until 90 days Industry average = 29.78% Bank has 0.85 dollars in cash accounts to cover each dollar of its short term debts.
17. S.W.O.T. ANALYSIS Strengths - Excellent marketing campaign. - Professional and highly qualified employees. - Is one of the few trust. - Is a survivor. Opportunities - Neglected Market. Weaknesses - Less years than the competitors in the market. Threats - Instability of the Industry. - Risk of the country. - Distrust of the clients - High participation of the government
18. CONCLUSIONS Great opportunity to practice the methods and skills that we have learned. It was very difficult to collect the information from the bank, because most information is confidential. We have learned a lot about how a financial institution works and how they promote their image.
