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A new generation of problem-solvers
80%-95%
new products fail
  Jack Gordon AcuPOLL Research, 2006
60%-80%
   new businesses fail
UK Business Innovation, Parliament Submission 2010
70%
countries fail to improve schools

    McKinsey School Improvement Report, 2010
Why?
What is the outcome?




6*7=?
How do you pronounce this word?




  cacophony
Who is this man?
How do you solve this?
Recognise standard problem
   Use standardised tool
Define problem
Devise appropriate solution
Define real-life problems
Devise effective app tools
5 steps
             1: Problem definition



5: Build & test              2: Market research




    4: Product design 3: Solution design
Problem definition


 5 real people with a specific problem

 Tell and re-enact the problem story
Ahmet Barut, 23
The Oyster Card
Looks familiar?
Show of hands?
Market Research

         66%
         rejected
Market Research

88%
do not
check
online
The solution
Business model


Planning to work in partnership with…




  oystercheck.co.uk
ahmetbarutdesign.com
Amarah Khan, 13
BuzzerBuddiez
First aid in schools
Expert community
1,000 students
   in 2011
Our direct partners 2011

             tbc   tbc   ?   ?
        tbc   tbc   tbc   ?   ?
       tbc   tbc   ?     ?   ?
       tbc   tbc   ?     ?   ?
A new generation of problem-solvers

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