Oyster check final
•Descargar como PPTX, PDF•
1 recomendación•368 vistas
The document discusses market research that found 66% rejected and 88% did not check their travel card balances online. It then introduces Oystercheck as a solution, which works in partnership with third party travel apps to help users check their balances. The solution is being developed by a team that includes people specializing in design, IT/tech, market research, and finances.
Recomendados
Más contenido relacionado
Más de CDI Apps for Good
Más de CDI Apps for Good (20)
Último
Último (20)
Oyster check final
- 3. Look familiar? Show of hands?
- 8. The Solution
- 20. Business Model Working in partnership with…
- 21. Third Party Apps “Oyster” “Oyster Balance” “Travel Check”
- 22. The Team Ahmet Darren Justis Warwick Design IT/Tech Market Research Finances
Notas del editor
- ((Justis) Good Afternoon everyone, My name is Justis and these are my colleagues ahmet and warrick. We also have another team member who regrets that he couldn’t be here today, because he had a pre-booked holiday to China. We are here today to present to you the idea behind the Oyster Check Phone App. We have made a film for you guys to watch, which will illustrate the problem we are trying to tackle…enjoy.
- Could I have a quick show of hands if you have experienced the problem? We definitely have an this was the main reason we decided to tackle this problem. I will now hand over to Warwick who will talk you through the market research we conducted.
- Could I have a quick show of hands if you have experienced the problem? We definitely have an this was the main reason we decided to tackle this problem. I will now hand over to Warwick who will talk you through the market research we conducted.
- (Warwick) Thanks Ahmet, We conducted market research by interviewing 150 people. We asked them various questions the problem with the Oyster Card for example we asked if their Oyster had been rejected on a bus or at the train station due to insufficient funds. 66% of people said their Oyster had been rejected.
- (Warwick) We also asked if people check their Oyster balance online. We found out that 88% of people did not check online.
- (Warwick) One of the questions that we had a great response from was when we asked people whether they wanted to be able to view their balance on the move. 81% of people said yes.
- (Warwick) So the research pretty much speaks for its self, and its telling us that there needs to be something done to improve the travel experience of Oyster users. But the Question is what could be the Solution?
- (Warwick) We say the solution is the OysterCheck phone App, which will give Oyster users the practical capability to manage their oyster accounts on the move. I will now pass it on to Ahmet who will talk through how the features of the app and how they will work.
- Thanks Warwick, Well firstly, when the user first downloads the app they are presented with 2 options…Sign in or register. If the user already has an online account they can sign in straight away. However, if they haven’t they can select register, which will direct them to the TFL website.
- Once the user registers an online account for their oyster card. They click Go and they are then directed to the sign in page.
- The user will enter their details here, and if the remember me option is selected they do not have to sign in again in the future. Unless they want to add a new card to the app. Once signed in the user is directed to the Accounts page.
- The accounts page is the status of registered oyster cards can be viewed. The user would be able to view an unlimited amount of oyster cards that they may have. For e.g. I have 2 oyster cards. And as you can see I can now view the status of both them. The user will be able to view both the balance and any additional tickets. If the user wants to add a new oyster card to the app they simply select the add account where the app would direct the user to entrance page where they can sign in with another account or register a new account again. If the user would like to explore the extra features available for each card they can simply click on one of the cards. For instance if I were to click on Oyster no.1 the app would direct me to the features page.
- The features page will present the user with 4 additional features which include Notify Me, Payment History, Fare Calculator, Balance Transfer. The first feature Notify Me…
- …is where the user can choose when the app can notify them about when they need to top up. They are presented with 3 multiple choice options. The options are presented in a statement based format and the user simply fills in the gaps. Depending which options you choose further options open to further configure. The 1st options allows the user to choose the amount of balance the card will have when the app can notify them. The Second option applies to any additional tickets on the card and when the ticket will expire. And the 3rd option allows the user to tell the app to notify them whenever they want. Whether it be daily, weekly or monthly.
- Moving on to the My Travel History feature. Here the user can view their travel history for the past 8 weeks. For eg where and when the user topped up, added any additional tickets and where and when they swiped in and out of stations. There is also an option called “send copy” where the user has the option to send this history to their email address. This would be good a tool to use for various situations ffor eg it would be used as a reciept to show to employers which is one example.
- The 3rd feature is the Fare Calculator, which calculates the price of off-peak and peak fares and one day travel cards depending what journey the user will take. The configuration of the feauture is pretty straight forward. The user indicates where they will start and finish and they pick the type of ticket and the calculator displays the appropriate fare prices.
- The 4th feature is called the Balance Transfer which allows the user to transfer a certain amount of balance from one oyster card to another. Again very straight forward to use, the user indicates which cards they want to use for the transfer and then indicate how much balance they want transferred. I have now managed to explain the full application I will now hand it to Justis to talk you through the Marketing Approach.
- We will be using 4 main methods of marketing 1st being social media networks such as facebook and twitter, we have alreay created a FB page which hundreds of people joined within a few days of opening. 2nd media cover coverage which could be supported by television ads, newspapers and radio coverage. METRO. 3rd being Affiliate marketing. 4th website Also we can use a Pay per click campaign which advertises the Oyster Check App on the websites sites where potentially millions of people can be able to view it.
- Our Ultimate goal is to work in partnership with TFL and Oyster to make an official app. Yesterday we had a meeting with TFL’s Customer Propostitions manager and their Business Analyst. Beings partners with TFL and oyster will give us access to a professional API. This would allow the usability of the Oyster Check app to work efficiently, more so than the transport sytem itself!. Which is essentially to give customers a great oyster management experience. As TFL is a public service and after speaking to them we understand that they would not like to charge customers for the balance check. However there are 3 options to generate revenue. As the main feature is to check the balance of your oystercard this service would be provided free but advertising would be included. Secondly any additional features the user would like they would be a cost. Finally we have the Freemium service which would consist of no advertising but all the features provided would be included.
- We found out that they scrape information from the website. From the reviews users have given the apps, scraping information from the website is not efficient because it makes the apps unreliable because they can update properly and puts customers information at risk. Also we have additional and unique features which the current apps do not. Our extra features include notifications for the user and also balance transfer as Ahmet explained earlier. TFL are changing their terms and conditions to make it difficult to scrape such information. They have also closed down an application last week. And if they remain to stay open they face a lawsuit.
- Just to refresh your memories of who we are I’m Justis and my specialities….. (Warwick and me says same thing) (Justis) And Darren who couldn’t be here specializes in….
- Thanks for listening everyone, You can contact us on oystercheck@gmail.com. we’re looking forward to hearing your questions