CDMC Slide on Growth Hacking.

1. Growth Hacking
Tips and Tricks that you can try!

2. Recently, the term
“Growth Hacking” has
become a much
talked-about
phenomenon with the
concerns primarily
surrounding the
doubt — whether it
will or perhaps it
already has redefined
marketing. Some
consider it as a
revolutionary way of
accelerating business
growth, while many
perceive it as just a
buzzword for
marketing.

3. Marketing has been
defined and
redefined several
times in many
different ways over
the years. However,
at its core,
marketing has
always been
concerned with lead
generation.

4. In this blog we will
attempt to give
you a nuanced
understanding of
growth hacking
and as we
proceed further,
we will
comprehend how
growth hacking
changes the way
we market.

5. Now, let’s dig our
hands a little deeper
into this new
phenomenon and
understand what
growth hacking really
is.

6. Growth hacking is basically a new
process for acquiring and engaging
users that combines traditional,
analytical and marketing skills with
product development skills. It is not
a replacement for marketing,
neither is it better than marketing,
rather it is just different than
marketing. The goals of growth
hacking are based in marketing but
driven by product instincts.

7. The term “growth hacker” was coined
by Sean Ellis in 2010. A growth
hacker builds metric- based strategy
within the parameters of a scalable
and repeatable method for growth.
Growth hackers find novel and
technology-based avenues to push
the growth of an organization, which
sometimes goes beyond the bounds
of what is expected or advised.

8. The Growth Hacking Process
There are definite steps that help a skilled growth hacker to grow
their company.
Defining doable goals: the process begins with focusing on a
narrow actionable goal. instead of focusing on the overall
organizational goal, it is important, to begin with, a narrow but
attainable goal.
Implementing analytics to track the goals: without analytics,
goals are vague. analytics gives valuable data to shape and refine
the goals.
Utilizing existing strengths: every organization has inherent
strengths or assets that can be leveraged to drive growth. it is
important to design the growth strategy and plan the tasks based on
strengths of the enterprise.

9. Executing the plan: once the goals are
identified and a strategy has been designed, it
is time to execute the plan.
Optimizing the plan: plans are fluid and they
are meant to be optimized. it is essential to
tweak the plan and re-run the strategy when it
is appropriate to do so.
Repeat: when a plan has been executed and
optimized, you need to repeat the entire
growth hacking process with newly identified
goals and data.

10. As we must have known by now that SEO or search engine optimization, utilizing the
social media and including a call to action (CTA) is an important and undeniable part
of growth hacking. However, there are certain tricks, apart from focusing on just these
techniques, that can help to enhance the growth hacking results.
Here are a few tips to guide you through successful growth hacking:
1. Know Your Customers Companies that prioritize customer-centric policies enjoy higher
revenue growth. Knowing the customers gives insights to create better content and plan
appropriate growth hacking strategy.

11. 2. Maximize the Use of Content You Already Have While marketers emphasize
on creating new content, it is also essential to revisit and optimize the content they
already have. Enhancing the keywords in your call-to-actions and updating old
blog posts with new content certainly keep them relevant for search and draws
more audience for your content.
3. Sell Your Story, Not Just your Product A story always has a better recall
value in comparison to your product name. A story enables customers to
understand your point of view and the features you incorporated in your product. A
good story will stay with your audience and they will start sharing it with others.

12. 4. Think Topics, Not Just Keywords When it comes to
SEO, marketers should think beyond keywords. Search
engines attempt to understand the intent of the search and
comprehend natural language. Therefore, marketers should
consider conversations around topics instead of just
focusing on optimizing for certain keywords.
5. Reconsider the Usage of Your Keywords Checking
Google Webmaster Tool and discovering what keywords
people use to find your best blog posts can assist marketers
to optimize their efforts. Incorporate those keywords in your
CTA (both in texts and in images). If there are no applicable
CTAs for those keywords, create new types of content like
white papers, eBooks, etc.

13. 7. Use Analytics Wisely To accelerate
the growth of an organization, it is crucial
to diving deep into analytics and look
beyond page views. Marketers should be
able to use analytics to decide whether
widely accepted best practices would
work for your company or some
innovations would do better. Growth
hacking needs marketers to look past the
superficial numbers and take the time to
analyze those numbers.
6. Use Behavioural and Demographic
Targeting For Social Media Ads Aligning
user’s search intent with the results they
get delivered is essential for an enriched
user experience. This helps in ensuring
that your ads are relevant to your
audience, thereby increasing their
likelihood of engaging with your content.

14. 8. Engage Influencers
To hack the growth of an organization, one needs to work with influencers
while creating and distributing new content. Q&As with influencers and
curating insights from thought leaders through blog posts, eBooks and
other types of content are some of the ways to engage influencers. You
can also send influencers suggested tweets and ask them to share your
content at the same time.
Growth is the lifeblood of any business and hence growth hacking is the
required fresh oxygen. Growth marketing may not be redefining the goal of
marketing, but it is definitely changing the way of marketing. Currently,
growth hacking is found in start-ups, but it is eventually making its way to
larger enterprises. If growth hacking can work in start- ups without
resources or established relationships, imagine what it can accomplish in
enterprises with resources.

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