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Demystifying china online market opportunities slideshare
1.
China Online 11 Opportunity
Insights from Forrester Presented by Sponsored by: Featuring: ®
2.
#1China is the
world’s largest online population
3.
© 2013 Forrester
Research, Inc. Reproduction Prohibited By 2015 more than 700 million Chinese will have regular access to the internet#2
4.
© 2014 Forrester
Research, Inc. Reproduction Prohibited 4 The numbers in China far exceed those of other mature eCom markets#3
5.
There are more
internet users in China than there are people in the US#4
6.
© 2013 Forrester
Research, Inc. Reproduction Prohibited Similar to other markets with high internet penetration, the online population in China is very social on the internet #5
7.
• Beijing • Chengdu •
Dalian • Guangzhou • Nanjing • Ningbo • Shanghai • Shenyang • Suzhou • Wuhan • Wuxi • Xian Metro China cities surveyed: The majority of the population have access to the internet - and use it#6
8.
© 2013 Forrester
Research, Inc. Reproduction Prohibited Online shopping behavior in China is unprecedented for an emerging market#7
9.
Projected Online Retail
Sales For 2013 And 2017: The US And China Lead eCommerce #8
10.
Forecast: Online Retail
Spending In China (B2C And C2C), 2012 To 2018#9
11.
© 2013 Forrester
Research, Inc. Reproduction Prohibited eCommerce Readiness Index Ranks China as #2#10
12.
© 2013 Forrester
Research, Inc. Reproduction Prohibited Mobile is a key touch point #11
13.
End Next Presentation –
China’s Online Market Challenges www.uschina.org www.cdnetworks.com www.forrester.com
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