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The Digital Imperative
The Speed of Change is Unprecedented 
Evolving Markets 
Crowdsourcing 
Regulation 
Cryptocurrencies 
New IT Buyers 
Talent Shortage 
3 | THE FUTURE OF IT
The Speed of Change is Unprecedented 
Evolving Markets Evolving Technologies 
Crowdsourcing 
Regulation 
Cryptocurrencies 
New IT Buyers 
Talent Shortage 
4 | THE FUTURE OF IT 
Software Defined 
Everything 
Silicon Photonics 
Digital Manufacturing 
Micro Virtualization 
Containerization
The Speed of Change is Unprecedented 
Evolving Markets Evolving Technologies Evolving Platforms 
Crowdsourcing 
Regulation 
Cryptocurrencies 
New IT Buyers 
Talent Shortage 
5 | THE FUTURE OF IT 
Software Defined 
Everything 
Silicon Photonics 
Digital Manufacturing 
Micro Virtualization 
Containerization 
Mobile 
Internet of Things 
Cloud 
Social
The Speed of Change is Unprecedented 
Evolving Markets Evolving Technologies Evolving Platforms Evolving Expectations 
Crowdsourcing 
Regulation 
Cryptocurrencies 
New IT Buyers 
Talent Shortage 
6 | THE FUTURE OF IT 
Software Defined 
Everything 
Silicon Photonics 
Digital Manufacturing 
Micro Virtualization 
Containerization 
Mobile 
Internet of Things 
Cloud 
Social 
Tech-Savvy 
Consumers 
Rich, Integrated 
Experiences 
Omni-Channel 
Gamification 
Second Screen 
Experience
Digital Déjà Vu? 
Digital 
Lifestyle 
Digital 
Now 
Digital 
Creeper 
Digital 
Divide 
Digital 
Bubble 
Digital 
Noise 
Digital is hitting us on all fronts
The Digital Lifestyle 
8 | THE FUTURE OF IT 
Mobile Payments 
Mobile Surveillance 
Wearables
The Digital Now 
Instant on 
Instant gratification 
All data, all devices, anytime, anywhere 
9 | THE FUTURE OF IT
The Digital Creeper 
10 | THE FUTURE OF IT 
Over-Targeting 
Botnets 
Drones
The Digital Divide 
11 | THE FUTURE OF IT 
Mind the 
Widening Gap 
Best User 
Experience 
Multi-medium 
Responses
The Digital Bubble 
Over Personalized & Over Filtered 
12 | THE FUTURE OF IT 
Balanced Content 
Randomized Targeting
The Digital Noise 
13 | THE FUTURE OF IT 
Notifications 
Information overload 
Possible abandonment
The Digital Future 
14 | THE FUTURE OF IT
Transformation is IMPERATIVE, 
and IT is at the center of everything
1. Reboot Your Thinking 
16 | THE FUTURE OF IT 
Transformative 
Agile 
Managing Uptime to 
Enabling Growth 
Clean Slate 
Open 
Green 
Iterations, not Failures
2. Reconnect with the Business 
17 | THE FUTURE OF IT 
Align business scorecards 
Create IT fans inside business units 
Create a platform for growth and innovation
18 | THE FUTURE OF IT 
3. Automate | Orchestrate | Hybridize 
big data analytics 
cloud 
mobile 
security 
internet of things 
social 
converged data center
Our Journey with Digital Technologies 
19 | THE FUTURE OF IT 
Delivering customer value 
through social channels 
Accelerating Marketing 
Automation 
Experimenting with Advanced 
Analytics, Machine Learning 
and Big Data
Nathan Coutinho 
Senior Manager | Corporate Strategy at CDW | 
nathan@cdw.com 
This is just the beginning
Thank You

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CDW Presents the Future of IT - The Digital Imperative

  • 1.
  • 3. The Speed of Change is Unprecedented Evolving Markets Crowdsourcing Regulation Cryptocurrencies New IT Buyers Talent Shortage 3 | THE FUTURE OF IT
  • 4. The Speed of Change is Unprecedented Evolving Markets Evolving Technologies Crowdsourcing Regulation Cryptocurrencies New IT Buyers Talent Shortage 4 | THE FUTURE OF IT Software Defined Everything Silicon Photonics Digital Manufacturing Micro Virtualization Containerization
  • 5. The Speed of Change is Unprecedented Evolving Markets Evolving Technologies Evolving Platforms Crowdsourcing Regulation Cryptocurrencies New IT Buyers Talent Shortage 5 | THE FUTURE OF IT Software Defined Everything Silicon Photonics Digital Manufacturing Micro Virtualization Containerization Mobile Internet of Things Cloud Social
  • 6. The Speed of Change is Unprecedented Evolving Markets Evolving Technologies Evolving Platforms Evolving Expectations Crowdsourcing Regulation Cryptocurrencies New IT Buyers Talent Shortage 6 | THE FUTURE OF IT Software Defined Everything Silicon Photonics Digital Manufacturing Micro Virtualization Containerization Mobile Internet of Things Cloud Social Tech-Savvy Consumers Rich, Integrated Experiences Omni-Channel Gamification Second Screen Experience
  • 7. Digital Déjà Vu? Digital Lifestyle Digital Now Digital Creeper Digital Divide Digital Bubble Digital Noise Digital is hitting us on all fronts
  • 8. The Digital Lifestyle 8 | THE FUTURE OF IT Mobile Payments Mobile Surveillance Wearables
  • 9. The Digital Now Instant on Instant gratification All data, all devices, anytime, anywhere 9 | THE FUTURE OF IT
  • 10. The Digital Creeper 10 | THE FUTURE OF IT Over-Targeting Botnets Drones
  • 11. The Digital Divide 11 | THE FUTURE OF IT Mind the Widening Gap Best User Experience Multi-medium Responses
  • 12. The Digital Bubble Over Personalized & Over Filtered 12 | THE FUTURE OF IT Balanced Content Randomized Targeting
  • 13. The Digital Noise 13 | THE FUTURE OF IT Notifications Information overload Possible abandonment
  • 14. The Digital Future 14 | THE FUTURE OF IT
  • 15. Transformation is IMPERATIVE, and IT is at the center of everything
  • 16. 1. Reboot Your Thinking 16 | THE FUTURE OF IT Transformative Agile Managing Uptime to Enabling Growth Clean Slate Open Green Iterations, not Failures
  • 17. 2. Reconnect with the Business 17 | THE FUTURE OF IT Align business scorecards Create IT fans inside business units Create a platform for growth and innovation
  • 18. 18 | THE FUTURE OF IT 3. Automate | Orchestrate | Hybridize big data analytics cloud mobile security internet of things social converged data center
  • 19. Our Journey with Digital Technologies 19 | THE FUTURE OF IT Delivering customer value through social channels Accelerating Marketing Automation Experimenting with Advanced Analytics, Machine Learning and Big Data
  • 20. Nathan Coutinho Senior Manager | Corporate Strategy at CDW | nathan@cdw.com This is just the beginning