1. The document provides steps for creating a Facebook fan page to promote a company and grow sales. It outlines adding a profile picture, filling out basic profile information, and connecting with friends. 2. It explains that Facebook pages are for businesses to share information officially, and pages are indexed by Google while allowing status updates to fans. 3. The document compares Facebook groups and pages, noting that pages are better for long-term customer relationships while groups can attract quick attention for discussions.

1. Creating Your
Facebook Fan Page
How to Promote Your Company
Strategically & Grow Your Sales Using Facebook!
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2. Collaborative Partners
A collaboration of seasoned
professionals from C.E.L.
Public Relations and Small
Business Mavericks.
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3. Facebook StartUp
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4. 3 Steps to Building Your Profile
1. Find Friends - is allows you to search your e-mail address
book for your friends that are already on Facebook.
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5. 3 Steps to Building Your Profile
2. Profile Information - is allows you to find friends on
Facebook through your school or work place.
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6. 3 Steps to Building Your Profile
3. Profile Picture - is allows you to add a picture to your profile
of yourself to help distinguish you from others.
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7. Uploading Your Profile Picture
is will allow you to browse for the best picture
to put on your profile.
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8. Editing Your Profile
Basic Information -
is will show everyone your
basic information about
yourself on your profile.
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9. Editing Your Profile
Personal Information -
is will allow you to show
your personal information
about yourself on your profile.
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10. Editing Your Profile
Contact Information -
is allows your contact
information to be show on
your profile.
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11. Editing Your Profile
Education & Work -
is allows you to display
where you went to school and
your place of work.
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12. Privacy
You can change your privacy settings easily
through the settings tab.
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13. Connect with Friends
Friends need to be requested
and mutually accepted.
You can find friends with the
Friend Finder or Search.
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14. Your Facebook Wall
Click “Profile” to get to your Wall. is is where you’ll add new
content to your Personal Facebook Profile. ©

15. News Feed
Use this option to see your friend’s stories & status updates in real time.
Also to see updates from Facebook Pages you like.
Click “Home” to see your News Feed. ©

16. Notifications
All notifications, friend requests & new messages will appear in
the upper left corner of the site.
When you have a new notification, a red bubble will display over
the corresponding feature with the number of new notifications
you have received.
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17. Facebook Groups
To access the Groups application, use the bookmark in the
Applications menu at the bottom left of the page. You can join
any open group that is set as a global or that is limited to one of
your current networks. is will allow you to keep in touch &
stay updated with that group.
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18. Facebook Groups
If you are not satisfied with a group you can leave the group &
you will not get any notifications about them.
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19. Facebook Pages
Facebook Pages are for
businesses to public
information in an
official manner!
100% indexed by Google
Status Updates to Fans
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20. Facebook Page
If you see a Page that interests you - either on a friend’s profile
or in a News Feed story - you can click on the link to that
particular Page to learn more.
Once on the Page, you can click the “Like” button that appears
next to the Page name.
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21. Facebook Page
Immediate acceptance - Publication on Fan’s Walls.
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22. Facebook Page
From your Home Page,
click on “Ads and Pages”
and follow the steps for
creating your page.
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23. Facebook Page
What will you
name your Page?
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24. Facebook Page
As the Facebook help guide points out:
“ e name you give your Facebook page is
permanent, so make sure it’s the one your Fans
and customers will recognize.”
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25. Facebook Page
In most cases it will be your Business or
website name, options include:
•Business Name
• Name of your website or blog
• Personal name
• Brand name
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26. Facebook Page
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27. Facebook Page
Change your picture!
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28. Facebook Page
When you have chosen a picture, you need to go
into Edit Photos and select Change Profile Picture.
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29. Facebook Page
Once you get to that page, make sure your umbnail Version of the picture is
the correct size, so that all of the picture is shown in the thumbnail.
Set your canvas to 200x200 px and your image to 176x176 px.
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30. Facebook Page
Add info containing your keywords in the box below your photo.
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31. Facebook Page
You can also suggest a page to a friend!
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32. The Difference Between
A Group & A Page.
2 Major Differences Include:
1. Unlike groups, fan pages are visible to unregistered people and
are thus indexed (important for reputation management, for
example).
2. Unlike pages, groups allow to send out “bulk invite” (you can
easily invite all your friends to join the group while with pages
you wil be forced to drop some invites manually.) Groups are
thus better for viral marketing, meaning that any group
member can also send bulk invites to their friends.
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33. The Difference Between
A Group & A Page.
Pages are generally better for a long-term relationship with
your fans, readers or customers.
Groups are generally better for hosting a (quick) active
discussion and attracting quick attention.
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35. Questions?
Contact
Caroline Melberg
952-473-1007
thesocialmediaincubator.com
caroline@melberg.com
.com/in/CarolineMelberg
.com/CarolineMelberg
.com/CarolineMelberg
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