DIH Emilia-Romagna supports companies (and related supply chains) to assess and exploit their digital potential through digital maturity analyses and definition of action plans for management of innovation and digital transformation, including provision of technological partners, funding and training opportunities, technological macro-trends and connection with Enterprise Europe Network and other relevant European stakeholders (e.g. Digital Innovation Hubs, Competence Centers, Laboratories and Research Centers). Industrial case: A branch of multinational group located in Emilia-Romagna, founded in 1961, active in the lighting industry The company would exploit their innovation, international and digital potential in order to evolve its competitive position in the European context identifying most promising market segments and areas and shifting its focus from products to markets. Thus, the company needs a managerial support from DIH-ER. Through the Digital Maturity Assessment, DIH-ER created a digital transformation roadmap comprising 8 priorities (mainly connected to vertical and horizontal integration of value chain, digitization of supply chain, customer-based platform approach, big data and connectivity, predictive maintenance), provision of technological partners, funding opportunities, training opportunities, technological macro-trends and connection with Enterprise Europe Network and other relevant European stakeholders. In addition, the company benefited of coaching and mentoring support provided through direct connection with outer managers (under temporary management approach).

1. 16 aprile 2020
Digital Innovation Hub
Emilia-Romagna
Verso Industria 4.0: Action Plan
Opportunità e ipotesi di roadmap di
trasformazione digitale

2. 2
Context
A branch of multinational group located in Emilia-Romagna, founded in 1961, active in the lighting
industry
Profile: The company designs, manufactures and commercialized its products. The company develops
components optimized for lamp operation and offers integrated solutions that ensure high performance of the
lighting equipment. In 2019, the company had a turnover of 21 million euro with 108 people.
Needs: The company would exploit their innovation, international and digital potential in order to evolve its
competitive position in the European context identifying most promising market segments and areas and
shifting its focus from products to markets. Thus, the company needs a managerial support from DIH-ER.
Solutions: Through the Digital Maturity Assessment, DIH-ER created a digital transformation roadmap
comprising 8 priorities (mainly connected to vertical and horizontal integration of value chain, digitization of
supply chain, customer-based platform approach, big data and connectivity, predictive maintenance), provision
of technological partners, funding opportunities, training opportunities, technological macro-trends
and connection with Enterprise Europe Network and other relevant European stakeholders.

3. 3
Action Plan
1 Digital maturity analysis
2 Digital transformation roadmap
3 Enterprise Europe Network
4 Technological partners
5 Funding opportunities
6 Training opportunities
7 Competence Centers
8 Technological macro-trends

4. 4
Digital maturity analysis (1/3)
The results of Digital Maturity Assessment show that:
➢ The average level of digital maturity is about 3.07 (3.20 at dimension of analysis level; 2.93 at
process level)
➢ The maturity is defined, some best practices have been implemented and there are some
integration and interoperability gaps
➢ The least digitized dimensions are organization and technologies
➢ The least digitized processes are smart product, supply chain, logistics

5. 5
Digital maturity analysis (2/3)
In particular, analysing the least digitized dimensions/processes, the digital maturity could be increased
(by increasing the degree of control, integration and/or interoperability) by enhancing:
➢ Marketing and sales, supply chain and logistics processes
➢ in particular on technology and organisation dimensions

6. 6
The digital maturity of the company can be increased by enhancing the elements of the matrix highlighted
in red and yellow
Digital maturity analysis (3/3)
tecnologie esecuzione organizzazione monitoraggio
des progettazione 4,20 3,67 3,50 4,50
prod produzione 3,58 4,50 2,00 3,75
qual qualità 5,00 4,50 3,33 4,75
man manutenzione 2,00 3,25 3,00 3,67
log logistica 3,50 1,67 2,00 1,50
sc supply chain 1,40 3,20 2,67 3,33
smart smart product 1,33
hr risorse umane 2,50 5,00 2,33 2,50
mkt marketing 2,60 3,14 1,75 2,00

7. 7
Digital transformation roadmap
to evolve the competitive position by creating and addressing market niches and providing solutions with greater added value
Identification of priority areas and related market segments
to create products that integrate secondary functions, also through open innovation approaches
Activation of innovation and product management processes
to identify an internationally sales model and start an internationalization plan
Review of commercial model
to enable the process of strategic reorientation of the company to the market
Activation of orientation and training policies on innovation and soft skills
to enable predictive maintenance and product quality control
Evolution of MES and implementation of sensors
to start the optimization of production processes
Implementation of data-driven approaches and artificial intelligence algorithms
to optimize the transfer and positioning of components and products
Automation of internal logistics
to optimize the supply chain and order preparation
Introduction of a portal/configurator

8. 8
Technological partners Training opportunities
Partnership Funding opportunities
Integrated solutions, energy efficiency and asset management
Research and development plan for products with medium-term vision
Implementation of an expert system based on AI logic and technologies that
provides support for production planning and allows to support the management
of products variants with greater simplicity and flexibility
Innovation of the current maintenance process by introducing Condition
Monitoring mechanisms designed for the future introduction of predictive
maintenance systems with the aim of reducing plant downtime
Innovation of the logistic structure allows to reduce the spaces and times of
innovation by automating handling
Creation of a Robotic Process Automation system for automated order reception
for inserting and checking orders within the Oracle management system
Change in the company: change management in human resources
Company change for human resources: the right direction
Change of perspective and creative thinking to manage meetings
Problem Solving: tackling problems with a motivational method
The secrets of teamwork and group dynamics
Behavioral training: train your ability to make yourself understood, explained,
persuaded
ENGAGEMENT: increase personal energy and effectiveness in projects and
relationships with others
COMMUNICATE THE RELATIONSHIP: among emotions, expectations, words,
results
Industrial technology partners
Competence Center Bi-Rex
Enterprise Europe Network
Innovation - business/exploitation plan
Internazionalization - commercial penetration strategy
IMP³rove Innovation Management Assessment
IMP³rove Digital Innovation Quotient
Tax credit on capital goods
New tax credit on R&D, innovation and design
Tax credit on training 4.0
Fast Track to Innovation
European funding programme 2021-2027

9. 9
Thanks for the attention and
... have a good transformation
https://cerr.eu/en/projects/dih-er