Sean Campbell, Principal, Cascade Insights, Discusses Competitive Intelligence Frameworks For Deciphering Changing Market Forces And Customer Needs Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. I'm looking forward to joining the Global Product Management Talk format and socratic twitter chat - a novel approach for talking about these frameworks with tweets and blogtalkradio community." Background resources: http://bit.ly/128fhQp Listen! http://bit.ly/Z0h0sg Mark your calendar with the correct time: http://bit.ly/UBVUKi Follow for reminders: http://bit.ly/nbw9Yr Curated Content: http://bit.ly/xHe37N Participate! http://bit.ly/eC3D09 What is #ProdMgmtTalk? http://bit.ly/AlLEbN Join Global Product Management Talk! http://linkd.in/jRmwRx As a top 10 business podcast on the BlogTalkRadio network, we receive >18,000 listens per week! Imagine your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us: http://bit.ly/gF0Tt3 Startup Product Summit Discover how to work together to develop amazing products. February 7, 2013, San Francisco startupproduct.com Registration is now open! startupproduct.ticketbud.com/summit Become a Product Leader! 2 Day Intensive: Product Innovation Leadership February 5 & 6, San Francisco http://www.aipmm.com/html/certification/strategic-innovation.php

1. PR Log - Global Press Release Distribution
Global Product Management Talk On The Power Of Pattern Recognition For Product Success
Source: Global Product Management Talk
Dated: Dec. 12, 2012
Sean Campbell, Principal, Cascade Insights Discusses Competitive Intelligence Frameworks For
Deciphering Changing Market Forces And Customer Needs
San Francisco - To gain a business advantage in today’s market, one must not only be quick, agile, and
in-tune with customers, but must have a solid understanding of where the competition is at and where it is
heading. Product Managers need a rich analytical toolbox in hand so they can better understand their
market, react to changing customer needs, and grow their overall share of the market. Knowledge of
specific competitive intelligence frameworks and how to apply them will better enable product
professionals to analyze competitors, develop winning strategies, and build better products.
Sean Campbell, Co-Founder, Cascade Insights will discuss Competitive Intelligence Frameworks For
Deciphering Changing Market Forces And Customer Needs on Monday, December 17, 2012 at the
simultaneous times of 9:00 AM Pacific Time, 10:00 AM MST Denver, 11:00 AM CST Chicago, and 12
Noon EST Boston. Participants are welcome to listen live at http://www.blogtalkradio.com/prodmgmttalk,
call in to talk on the show (323) 927-2957 and to participate on Twitter by following @ProdMgmtTalk and
tweeting using the hashtag #ProdMgmtTalk.
The Global Product Management Talk features an expert guest discussing pre-posted questions with Cindy
F. Solomon, co-hosts, and Twitter participants broadcast live over BlogTalkRadio. The transcript of Tweets
and podcast are available following the event for on-demand consumption on the web, iTunes, Google Play
and mobile devices. More information available at http://www.prodmgmttalk.com Get reminders and listen
live by following http://www.blogtalkradio.com/prodmgmttalk
Sean says, "Regularly, Scott Swigart and I discuss pertinent issues on the CI Life podcast. I'm looking
forward to joining the Global Product Management Talk format and socratic twitter chat - a novel approach
for talking about these frameworks with tweets and blogtalkradio community."
About Sean Campbell
Sean Campbell, Principal, Cascade Insights acquired his expertise in competitive intelligence from nearly
20 years of working with leading-edge hardware and software technologies long before they became
mainstream. As a recognized thought leader in the competitive intelligence community, Sean is regularly
requested to speak at national events on competitive intelligence and industry analysis. He received the
Catalyst Award from Strategic and Competitive Intelligence Professionals (SCIP) and co-chaired the
Oregon SCIP chapter. Additionally, Sean is a contributing assistant professor at Willamette University's
Atkinson Graduate School of Management, where he teaches industry analysis and competitive
intelligence.
Contact: sean at cascadeinsights dot com
Linkedin: http://www.linkedin.com/in/seancampbell
Twitter: @sean_Campbell
About Cascade Insights
Cascade Insights is a recognized leader with a proven track record of providing technology companies
around the globe with the insights necessary to navigate and win in a competitive landscape by providing
sophisticated insights.
Site: http://www.cascadeinsights.com
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2. PR Log - Global Press Release Distribution
Podcast: "CI Life" - A Competitive Intelligence Podcast
http://www.cascadeinsights.com/resources
Blog: http://cascadeinsights.com/blog/
About Global Product Management Talk
The Global Product Management Talk is curated by Cindy F. Solomon, CPM, CPMM for passionate
product professionals and business owners who want to teach, learn & network about what it takes to
produce successful products in an open digital environment inviting live participation. Everyone is invited
including Agile practitioners, User Experience, Designers, Content and Community Managers, Product
Marketing, Brand Management, Program Managers and Project Managers, Customer Service and Support,
Social Media, Strategists and Innovation Management, CEOs, Founders, and all those involved with
developing, designing & launching products, innovation and startups through out the entire product
lifecycle process to guarantee successful products and companies.
As a top 10 business podcast on the BlogTalkRadio network, we receive >18,000 listens per week! Imagine
your brand engaged with our audience for over 50 minutes on their personal devices! Sponsor us:
http://bit.ly/gF0Tt3
Global Product Management Talk: http://www.prodmgmttalk.com
Converse with us on twitter Follow @ProdMgmtTalk Hashtag #ProdMgmtTalk
Follow Us on BlogTalkRadio http://bit.ly/nbw9Yr
Listen on iTunes http://bit.ly/silH98
Android App http://bit.ly/tEeWFx
RSS http://bit.ly/IyCnJD
Twitter @ProdMgmtTalk
Contact: info@prodmgmttalk.com
Platinum Sponsor: AIPMM
The Association of International Product Marketing and Management (AIPMM), founded in 1998,
promotes worldwide excellence in product management education and provides training, education,
certification and professional networking opportunities. With members in 65 countries, the AIPMM is the
Worldwide Certifying Body of product team professionals and offers globalized trainings and credentials
localized for specific markets designed to meet the challenges of a constantly changing business landscape.
As the only professional organization that addresses the entire product lifecycle from inception to
obsolescence in any industry, the AIPMM supports strategic partners with offerings in Europe, the Middle
East, Australia, and SouthEast Asia, as well as North America.
The AIPMM Seven Phase Product Lifecycle Framework is a vendor independent Product Management and
Product Marketing standard that takes into account best practices used in a wide range of companies and
industries. This ensures that the most modern and up to date challenges faced in product management and
product marketing are addressed for today’s environment. The Framework is part of the AIPMM Product
Body of Knowledge (ProdBOK) that was developed with input from over 50 experts and endorsed by more
than half a dozen consulting companies. The Framework includes seven distinct product phases, from
Conceive to End of Life, and covers all aspects during the entire product lifecycle.
AIPMM Membership benefits include the national Product Management Educational Conference, regional
conferences, the Career Center, peer Forums, tools, templates, publications and eligibility to enroll in the
Certification Programs. The Agile Certified Product Manager® (ACPM), Certified Product Manager®
(CPM), Certified Product Marketing Manager® (CPMM), Certified Brand Manager® (CBM), and Certified
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3. PR Log - Global Press Release Distribution
Innovation Leader (CIL) programs allow individual members to demonstrate their level of expertise and
provide corporate members an assurance that their product professionals are operating at peak performance.
http://www.aipmm.com
Subscribe to receive the AIPMM News & Views email newsletter: http://www.aipmm.com/subscribe
Intro theme music is provided by podcastthemes.com and the great Mark Blasco! Broadcast recorded live at
Studio132 by BZLewis http://www.studio132.com
Thanks to our broadcast sponsor: Atlassian
Software is transforming the world – Atlassian is helping transform the teams building it. Atlassian helps
innovators everywhere plan, build, and launch great software. Find out why more than 21,000 companies of
all sizes use our issue tracking, collaboration, and software development products to work faster and
smarter, together. http://atlassian.com
Brought to you this week by:
Startup Product Summit
Discover how to work together to develop amazing products.
February 7, 2013, San Francisco
startupproduct.com
Registration is now open!
startupproduct.ticketbud.com/summit
Become a Product Leader!
2 Day Intensive: Product Innovation Leadership
February 5 & 6, San Francisco
http://www.aipmm.com/html/certification/strategic-innovation.php
Disclaimer
Specifications are subject to change, without notice. While due caution has been exercised in the production
of this document, possible errors and omissions are unintentional.
--- End ---
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Industry Business, Technology
Tags competitive intelligence, business analysis, management, Marketing
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