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1000	minds- Economic	Weights	for	
Gendered	Traits?
Poster	authors:	Hale	Ann	Tufan,	Ugochukwu Ikeogu,	Jean-Luc	Jannink,	Chiedozie Egesi
Contact:	Hale	Ann	Tufan (hat36@cornell.edu)
Relevance,	where	it	fits	in	breeding	cycle
Description	of	steps	or	stages
Next	steps	in	developing	tool/approach
Example	of	use
Partners
1000	minds	(https://www.1000minds.com/) is	a	decision	making	
software	with	a	wide	range	of	uses,	including	plant	and	animal	
breeding.	It	has	been	used	in	cattle	and	sheep	breeding,	forage	
grasses	and	most	recently	on	cassava.	The	novel	use	of	a	pair	
wise	ranking	method	called	PAPRIKA	(Hansen	and	Ombler,	
2008),	enables	users	to	administer	surveys	to	determine	
“weights”	of	each	attribute	of	a	product.	The	software	has	been	
used	to	set	breeding	priorities	for	a	diversity	of	uses:	setting	
economic	values	for	traits	in	sheep	breeding	(Byrne	et	al.	2012),	
forages	(Smith	and	Fenessy,	2014),	as	well	as	developing	dairy	
farmer	typologies	(Martin-Collado et	al.,	2015	and	Slagbloom et	
al.,	2016)	and	setting	economic	values	for	traits	in	the	Australian	
dairy	farming	industry	(Byrne	et	al.,	2016).	We	are	exploring	the	
use	of	1000	minds	to	develop	economic	weights	for	cassava	
breeding	in	Uganda,	Tanzania	and	Nigeria,	specifically	to	meet	
gender	responsive	and	user	oriented	breeding	targets.
https://www.1000minds.com/
The	1000	minds	choice	experimentation	survey	design	begins	by	
defining	the	attributes,	concepts	and	choices	that	will	be	
presented	in	the	survey.	For	breeding,	attributes	can	be	”traits”	
(yield,	disease,	protein/starch	content	etc)	along	with	levels	that	
are	defined	for	each	(kg	yield,	amount	of	disease,	amount	of	
protein/starch	per	animal/plant	etc).	
Adapting	the	1000	minds	method	to	gender	responsive	
breeding	will	require	detailed		development	work	to	define	
traits	and	ranges,	as	well	as	refine	the	interface	for	use	in	the	
field	setting	directly	with	cassava	farmers,	processors	and	
consumers.	
Points	for	World	Café	discussion:
1. How	can	the	software	be	used	“offline”	and	still	give	users	
an	opportunity	for	direct	input?
2. How	can	we	define	traits	and	ranges	in	a	standardized	
manner- need	for	pre-survey	focus	groups?
3. What	are	considerations	we	should	have	in	beta-testing	to	
ensure	the	tool	is	user-friendly	for	example	for	women,	
young	and	illiterate	respondents?
4. Can	we	adapt	the	tool	to	be	more	“gender	responsive”	
beyond	recording	age,	sex	etc of	respondent- what	do	we	
need	to	think	about?
Example	of	building	
“attributes”	from	traits	of	
interest	in	cassava.	Three	traits	
were	chosen	for	this	study:	
Fresh	yield	(tons/hectare),	dry	
matter	content	(%)	and	cassava	
mosaic	disease	(rank	1-5).	For	
each,	three	levels	of	
possibilities	were	defined,	
based	on	breeder	criteria.
Source:	Ugochukwu Ikeogu
The	PAPRIKA	method	then	involves	respondents	replying	to	a	
series	of	questions,	each	comparing	two	hypothetical	concepts,	
and	involving	a	trade-off.	This	is	repeated	up	to	30-40	times	
depending	on	the	number	of	attributes,	with	each	round	of	
questions	being	an	adaptation	based	on	responses	to	the	
previous,	a	type	of	adaptive	conjoint	analysis.	The	software	then	
calculates	‘part-worth	utilities’,	or	relative	weights,	for	each	
attribute.	If	pre-set	concepts	(combinations	for	attributes)	were	
defined,	the	results	also	rank	concepts	for	their	total	’value’.
In	a	1000	minds	design	experiment,	Ugochukwu Ikeogu tested	
the	decision	making	tool	for	three	cassava	traits	at	three	levels	
each.	This	test	revealed	the	need	for	better	understanding	and	
definition	of	traits	before	developing	the	survey.	Without	clear	
definition	and	reference	ranges	for	“good	gari”,	“big	roots”	
and	“matures	early”,	emerging	as	preferred	cassava	traits	from	
open	ended	interviews	and	FGDs,	it	will	be	nearly	impossible	
to	use	these	for	1000	minds.	Further	work	will	need	to	be	
carried	out	to	refine	the	tool	before	deploying	with	users
Source:	Ugochukwu Ikeogu

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1000 minds - Economic weights for gender traits?

  • 1. 1000 minds- Economic Weights for Gendered Traits? Poster authors: Hale Ann Tufan, Ugochukwu Ikeogu, Jean-Luc Jannink, Chiedozie Egesi Contact: Hale Ann Tufan (hat36@cornell.edu) Relevance, where it fits in breeding cycle Description of steps or stages Next steps in developing tool/approach Example of use Partners 1000 minds (https://www.1000minds.com/) is a decision making software with a wide range of uses, including plant and animal breeding. It has been used in cattle and sheep breeding, forage grasses and most recently on cassava. The novel use of a pair wise ranking method called PAPRIKA (Hansen and Ombler, 2008), enables users to administer surveys to determine “weights” of each attribute of a product. The software has been used to set breeding priorities for a diversity of uses: setting economic values for traits in sheep breeding (Byrne et al. 2012), forages (Smith and Fenessy, 2014), as well as developing dairy farmer typologies (Martin-Collado et al., 2015 and Slagbloom et al., 2016) and setting economic values for traits in the Australian dairy farming industry (Byrne et al., 2016). We are exploring the use of 1000 minds to develop economic weights for cassava breeding in Uganda, Tanzania and Nigeria, specifically to meet gender responsive and user oriented breeding targets. https://www.1000minds.com/ The 1000 minds choice experimentation survey design begins by defining the attributes, concepts and choices that will be presented in the survey. For breeding, attributes can be ”traits” (yield, disease, protein/starch content etc) along with levels that are defined for each (kg yield, amount of disease, amount of protein/starch per animal/plant etc). Adapting the 1000 minds method to gender responsive breeding will require detailed development work to define traits and ranges, as well as refine the interface for use in the field setting directly with cassava farmers, processors and consumers. Points for World Café discussion: 1. How can the software be used “offline” and still give users an opportunity for direct input? 2. How can we define traits and ranges in a standardized manner- need for pre-survey focus groups? 3. What are considerations we should have in beta-testing to ensure the tool is user-friendly for example for women, young and illiterate respondents? 4. Can we adapt the tool to be more “gender responsive” beyond recording age, sex etc of respondent- what do we need to think about? Example of building “attributes” from traits of interest in cassava. Three traits were chosen for this study: Fresh yield (tons/hectare), dry matter content (%) and cassava mosaic disease (rank 1-5). For each, three levels of possibilities were defined, based on breeder criteria. Source: Ugochukwu Ikeogu The PAPRIKA method then involves respondents replying to a series of questions, each comparing two hypothetical concepts, and involving a trade-off. This is repeated up to 30-40 times depending on the number of attributes, with each round of questions being an adaptation based on responses to the previous, a type of adaptive conjoint analysis. The software then calculates ‘part-worth utilities’, or relative weights, for each attribute. If pre-set concepts (combinations for attributes) were defined, the results also rank concepts for their total ’value’. In a 1000 minds design experiment, Ugochukwu Ikeogu tested the decision making tool for three cassava traits at three levels each. This test revealed the need for better understanding and definition of traits before developing the survey. Without clear definition and reference ranges for “good gari”, “big roots” and “matures early”, emerging as preferred cassava traits from open ended interviews and FGDs, it will be nearly impossible to use these for 1000 minds. Further work will need to be carried out to refine the tool before deploying with users Source: Ugochukwu Ikeogu