In his presentation Nick will focus on NFC experiences in Europe and talk on recent projects in the field of transport and payment. Nick Mirza works since 2009 as Business Development Manager at “The Human Chain Ltd”. There he is working with partners that are moving towards launching mobile services with NFC. Before that position Nick was working at Nokia and worked as Business Development Manager for NFC Consumer Services.

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NFC experiences
Mobile Monday, 7th June 2010
UAS Northwest Switzerland, Brugg-Windisch
Contact: Nick Mirza
Nick.mirza@thehumanchain.com
+41 (0) 78 643 0112
The Human Chain Ltd
www.thehumanchain.com
Document V1.1 01_06_2010

2. 2
Who are we?
 UK-based management consultancy specialising in
mobile and wireless telecoms sectors
 More than 20 years’ experience with mobile operators,
technology and service providers in the UK, mainland
Europe and North America
 Specialists in scoping, defining and developing mobile
propositions from concept to launch
 Thought leadership providers in NFC and contactless
ecosystem development for five years
 Some of our customers:
2

3. 33
Core Use Cases
Your
phone is
your travel
card
Share content
between
Phones / pair
devices
Get information
by touching
smart posters
Your phone
is your credit
card
SharingTicketing
PaymentService
discovery

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Ticketing
Stadium, Bus, Train, Metro, Building Access
Example, OBB, A1:
… buy a
train and
metro
(Vienna)
ticket
… smart
Card VDV
And
validation
… buy
Snacks &
Drinks from
vending
machines in
all Austria
buy parking
tickets, play
the lottery,
use vouchers

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Typical Consumer Feedback & Results
Transport
 New York
 80+ percent of participants said they’d like to continue using
NFC phones
 London
 “It is easier and I find it in my pocket much more often than
before, so I am more often tempted to take a bus or tram where I
would previously stick to a walk”
 France
 Very easy to use where the phone is correctly set up
 Austria
 Convenience: payment and mobile delivery, supported A1
increase in mobile tickets by 400% over 2 yrs
 Germany
 “Its an electronic ticket for cashless travel; no vending machine,
no waiting, calculation is automatic”
 Manchester C FC
 Reduces queues, increases loyalty, support the mobile strategy
(consumer says it’s cool)

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Payment
Customer requests credit card
Bank MNO
Agent starts OTA provisioning. The credit card data is downloaded via
MNO network to the users SIM card, after authentication it is ready for
use.
Customer

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Opportunities in Payment
 E-Coupons
 The consumer has his coupons always with him and available for
use, environmentally friendly (no paper)
 They can be transferred to friends
 Targeted marketing
 Mobile (GSMA) and Mobile Financial Services
 Providing banking services to the under-served
 Value added services in developed markets
 Transactions
 Cash replacement, usage, more products
 Speed
 Faster check out, retailers want the transaction costs reduced
 Security
 Consumer concern about security and the PIN
 Overall feeling of security may increase
 Orange, Telefonica CZ, Avea/Turkey in 2010

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Mobile Payments
1.7 billion
Bank Cards
Convergence is on its way
3 billion
Mobile
subscribers
100+ million
contact-less
ticketing

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Peer to Peer
Will it happen?

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Proposition Definition
• What are the
business
processes that
each player in the
value chain needs
to adopt?
• What actions are
required at each stage
of the value chain?
• What partners will
enable delivery at each
stage?
• What is the business
model underlying each
stage?
• What are the
economics underlying
each stage?
Customer experience
What are the specific
requirements of the
end customers and
the B2B customers
across all target
vertical markets?
End Customer
Experience
Value chainProcess & Financial
Business models
(including non-customer
facing processes)
B2B Customer
Experience

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Contact
Nick Mirza
The Human Chain Limited
Magdalen Centre
The Oxford Science Park
Oxford
OX4 4GA
United Kingdom
Mob: +41 78 643 0112
Tel: +44 1865 784 386
Fax: +44 1865 784 387
E-mail: nick.mirza@thehumanchain.com
Web: http://www.thehumanchain.com