1. The obesity pandemic is a serious global issue that the WHO and consumer groups are working to address through marketing restrictions and promoting healthy messages. 2. Unhealthy food marketing directly targets children through television ads, toys, promotions, and websites which influences childhood obesity. 3. Consumer groups worldwide are campaigning for marketing restrictions and independent nutrition standards to define unhealthy foods that cannot be marketed to children.

1. The Obesity Pandemic: Consumer Action 18 th Consumers International World Congress 29 th October – 1 st November 2007 Marimuthu Nadason Federation of Malaysian Consumers Associations

2. How serious is the obesity pandemic? 1

4. Childhood obesity 3

9. HIGHLIGHTS: CI members’ activities worldwide 8

10. CHOICE - Australia 9

12. www.choicefoodforkids.com.au 11

13. El Poder del Consumidor - Mexico 12

15. Which? – United kingdom 14

17. Which? Cartoon Heroes and Villains report, Aug 2007 16

18. Consumer Education and Research Centre – India 17

20. In conclusion… 19

21. Thank you 20