1) The document discusses responsible consumption as both a niche trend and an increasing trend among consumers globally. 2) Data from surveys of 25,000 consumers in 25 countries shows that more consumers are paying attention to corporate responsibility and "voting with their dollars" based on company behavior. 3) The trend of consumers punishing irresponsible companies and rewarding responsible ones is growing and expected to continue, creating an important role for organizations like Consumers International that can hold companies accountable.

1. Responsible Consumption Both a Niche and a Trend Presented at: 2007 Consumers International Congress Sydney, Australia Doug Miller, President GlobeScan Incorporated 30 October 2007

2. Toronto London Washington GlobeScan is a public opinion and stakeholder research consultancy. We track what society is thinking around the world, so that clients can make better-informed business decisions. www.GlobeScan.com

3. Participating Countries (25) 25,000 In-Home or Telephone Interviews (Jan. 2007)

5. Corporate Responsibilities Companies “Held Completely Responsible for,” Average of 25 Countries 1 . I am going to read a list of things some people say should be part of the responsibilities of large companies. For each one, please tell me to what extent you think companies should be held responsible.

6. Consumers Can Make a Difference in How Responsibly a Company Behaves By Country The white space in this chart represents “Depends / Neither agree nor disagree” and “DK/NA.” 2at. As a consumer, I can make a difference in how responsibly a company behaves.

7. Consumers Can Make a Difference in How Responsibly a Company Behaves “Strongly” or “Somewhat Agree,” Increases: 2002 – 2007 2at. As a consumer, I can make a difference in how responsibly a company behaves.

8. Punished Companies Seen as Socially Irresponsible “Have Done,” Increases: 1999–2007 5t. In the past year, have you considered punishing a company you see as not socially responsible by either refusing to buy their products or speaking critically about the company to others?

9. Consumer Empowerment vs Strong Consumer Activism By Country, 2004–2007* *Kenya, Peru, Philippines, Portugal, South Korea, and UAE not surveyed in 2004 2at. As a consumer, I can make a difference in how responsibly a company behaves. 4t. How often in the past year have you rewarded companies for being socially responsible? 5t. In the past year, have you considered punishing a company you see as not socially responsible by either refusing to buy their products or speaking critically about the company to others?

11. Toronto London Washington GlobeScan is a public opinion and stakeholder research consultancy. We track issues and their reputational impacts, so that clients can make better-informed business decisions. www.GlobeScan.com