This webinar discusses permanent unique identifiers (PUIDs), specifically digital object identifiers (DOIs). It explains that PUIDs are needed for accurate identification, findability, accessibility, interoperability, and reproducibility of research objects. A PUID is a unique text string that permanently identifies a single research object. DOIs are a type of PUID that follow an international standard and have over 145 million objects registered in a global system. The webinar provides details on how to obtain and use DOIs through registration agencies to identify publications, data, and other research outputs.