We are proud to be launching a new series of syndicated reports which cover industries, topics and provide invaluable insights into China’s social media as applied to brands and products. While a useful tool for any brand or industry operating in the Chinese market, these reports are a must-have for those contemplating a China market entry. Welcome to contact us for the full report and more details, email: report@cicdata.com

1. Vol. 2010 IWOMCATEGORY OVERVIEW 2010年更新版 行业网络口碑概览 HAIR CARE IWOM INSIGHT An IWOM Category Overview Report focused on Hair Care in China: your guide to hair care consumer insight and digital intelligence from Internet Word of Mouth (IWOM) © 2010 CIC

3. Consumer INSIGHT from Product Talk

4. Digital Expression culture for Marketing INSPIRATION

5. Social Media Application and E-community ENGAGEMENT

6. Case sharing of Digital Marketing EXECUTION

7. Brand IWOM Reputation EVALUATIONPart Three: CIC IWOM Research Methodology Appendix: About CIC

8. 6 AREAS OF IWOM INSIGHT 营销管理需要研究，分析，借鉴网络口碑和网络社区文化 Reshaping the Relationship between Brands and Consumers 激发营销创意 参与网络社区互动 Marketing team / advertising agency Digital PR/ Digital / Media agency 消费者研究与产品反馈 营销活动执行与反馈 Consumer insight / Marketing research/R&D Marketing dept./ Digital marketing agency Business intelligence / Strategy planning PR / Brand team 品牌网络声誉评估 行业与竞争情报分析

10. What makes them popular?

12. HAIR CARE BRANDS - IWOMHEALTH I: FIRST HALF OF 2009L’Oreal Professional enjoyed the highest NSR, while VS enjoyed a relatively high NSR and buzz volume NSR Buzz Volume

14. Who’s talking about the competition?

15. Who leads them into discussion and how?

17. SOCIAL MEDIA APPLICATION FOR MARKETING ENGAGEMENT IVNew Trend: Here comes the video review era Netizens’ feedback Sample review page Reply: 115 Quote: The girl is beautiful. It’s a good Clinique product. What a cute microphone. Sample Quotes 讲的很好，很喜欢你的声音哦 / Your presentations are good, I really like your voice (Link) Sample video comment of a certain product Summary Compared to text review oriented sites like dianping.com, a new trend of video reviews made by netizens themselves emerged on 92dp.com . Through this kind of reviews netizens can get an instant clear picture of a product instead of imagining it, can see its effect, can get usage tips, etc. Netizens welcome these video reviews, especially if the reviewer featured in the video is attractive.

19. What determines a campaign’s success?

21. Community: Onlylady

22. Date: Sept. 2009

23. Duration: 2 weeks

24. Reward: H&S standard products

25. Rules of participation:

26. Answering four questions online

27. The questions were about the new H&S men’s shampoo

28. Answers could be found in the topic post

29. Each week, 40 netizens who answered correctly would be chosen randomly as winners and receive prizes.Sample Quotes: 海飞丝的洗发水不错哦~~积极参加活动 (Link) The H&S campaign is quite good. I would love to take part in it. Link